The Power of Social Media in the AFL

[DistrACTION Jackson 8,701]

10 minutes ago, Supreme_Demon said:

 

As harsh as it sounds....it isn't nearly enough.

Look to emulate what other AFL Clubs are doing as well as making more of our own unique and funny content.

Perhaps try  to get a bloke like Caden MacDonald who has over 90,000 subscribers on YouTube more involved with our Social Media. He is a very passionate Demons supporter.

There are others too, like Broden Kelly, the blokes from the Deebrief Podcast, Titus O'Reily and Hamish Blake who all have varying levels of influence online and in the media.

Anyway, that's just a few suggestions.

Great point. That is a lot of supporters we could leverage to grow our social media presence 

[Queanbeyan Demon 6,841]

As soon as you download TT onto your device, you might as well be handing Beijing your birth certificate and driver license. It's extraordinary how the nation railed against the Australia Card 40 years ago and now we provide our most personal information to hostile actors in the blink of a PIN.

Edited 9 hours ago by Queanbeyan Demon
Typo

[kev martin 9,835]

The Government is trying to dissuade the young from engaging with social media. Apparently an anxiety producing product that has fake news and emphasises the negative for the "clicks".

Down with the influences and those being paid to change my thinking. Mainly because of the illusion of popularity, and playing up to our psychological inadequacies.

Many are or become disturbed, they get further away from joy, as they search for external acceptance and consumerism. 

Worry about what others think, the young. 

Don't care what others think, the adult.

They don't think about us at any time, the wise.

Judgement is the opium of Socials. Self approval is the elixir.

Need to encourage critical thinking, free thinking, making good decisions, gathering a balance of opinions, and avoid the narcissistic.  

Not sure where our club's promotions sits in that, but would prefer open and honest as a start. Unfortunately that is where the socials start, then end up in the gutter. Many end up hurt.

Fan engagement has to be more practical. Being a follower of the persuaders, rhetorical at best and harmful in general. Not worth the collateral damage.

[Brownie 5,972]

9 hours ago, Katrina Dee Fan said:

As a media teacher this is an area of interest to me, and as the person who creates the content for the Demon Army TikTok, the content aspect is something I'm constantly looking into.  The club certainly could improve in the content aspect and what I'm finding is what they post on the TikTok mirrors what they put on Facebook, Twitter (I refuse to call it X) and Instagram.  TikTok is a very different beast, and it takes a fair bit to capture a following, given most people would scroll past a video within the first couple of seconds of the clip.  I've made about 600 or so TikToks for the Demon Army account, and as far as I'm aware, only us and Sydney Swans cheersquads (both their NSW and Vic) are active on TikTok, and Swans approached me at the start of the year about how to go about it.  It's captured a reasonable following, but certainly I've been more active with the Demon Army TikTok than the club has been for theirs.  I miss Ben Gibson, he did great stuff for the club social media.

I'd be interested in your view @Katrina Dee Fan, I kinda feel like the content from our Women's team is a bit more engaging than the blokes most of the time.

Maybe they just naturally seem to be having a bit more fun? Dunno

[Brownie 5,972]

30 minutes ago, Queanbeyan Demon said:

As soon as you download TT onto your device, you might as well be handing Beijing your birth certificate and driver license. It's extraordinary how the nation railed against the Australia Card 40 years ago and now we provide our most personal information to hostile actors in the blink of a PIN.

I don't think Musk or Zuckerberg have our best interests at heart either.

As far as identity theft goes, there's a lot of corporations that have had massive data breaches with little ramification as well.

[DistrACTION Jackson 8,701]

24 minutes ago, kev martin said:

The Government is trying to dissuade the young from engaging with social media. Apparently an anxiety producing product that has fake news and emphasises the negative for the "clicks".

Down with the influences and those being paid to change my thinking. Mainly because of the illusion of popularity, and playing up to our psychological inadequacies.

Many are or become disturbed, they get further away from joy, as they search for external acceptance and consumerism. 

Worry about what others think, the young. 

Don't care what others think, the adult.

They don't think about us at any time, the wise.

Judgement is the opium of Socials. Self approval is the elixir.

Need to encourage critical thinking, free thinking, making good decisions, gathering a balance of opinions, and avoid the narcissistic.  

Not sure where our club's promotions sits in that, but would prefer open and honest as a start. Unfortunately that is where the socials start, then end up in the gutter. Many end up hurt.

Fan engagement has to be more practical. Being a follower of the persuaders, rhetorical at best and harmful in general. Not worth the collateral damage.

Totally understand your concerns with social media in general and the way the algorithms are setup should be criminal.

However I don’t think we can compare AFL tik toks and instagram posts with some of the other stuff that goes on 

[kev martin 9,835]

31 minutes ago, DistrACTION Jackson said:

Totally understand your concerns with social media in general and the way the algorithms are setup should be criminal.

However I don’t think we can compare AFL tik toks and instagram posts with some of the other stuff that goes on 

I have had personal attacks with some of my posts on this little site. If you aren't expressing the popular voice they can go hard at you, whatever the size of the site. I have learnt never to post on game threads (it is "owned" by the one eyed, group think, haters). 

Many footballers, and minor or major celebrities don't post because of haters and trolls, and the negative effect they have on you.

The socials are a minefield, in my opinion and experience. Glad I am not a juvenile, I can disconnect, and put the hate in the appropriate place. 

Edited 8 hours ago by kev martin

[Dr. Gonzo 24,202]

1 hour ago, kev martin said:

The Government is trying to dissuade the young from engaging with social media. Apparently an anxiety producing product that has fake news and emphasises the negative for the "clicks".

Down with the influences and those being paid to change my thinking. Mainly because of the illusion of popularity, and playing up to our psychological inadequacies.

Many are or become disturbed, they get further away from joy, as they search for external acceptance and consumerism. 

Worry about what others think, the young. 

Don't care what others think, the adult.

They don't think about us at any time, the wise.

Judgement is the opium of Socials. Self approval is the elixir.

Need to encourage critical thinking, free thinking, making good decisions, gathering a balance of opinions, and avoid the narcissistic.  

Not sure where our club's promotions sits in that, but would prefer open and honest as a start. Unfortunately that is where the socials start, then end up in the gutter. Many end up hurt.

Fan engagement has to be more practical. Being a follower of the persuaders, rhetorical at best and harmful in general. Not worth the collateral damage.

I agree to a point, social media is a cesspit but it is a reflection of society which isn't any better.

Telling young people not to use it won't work just like previous generations being told they shouldn't play video games, watch TV or listen to rock/rap/metal music. When has telling kids not to do something ever worked?

My kids are primary school and they watch YouTube videos far more than they watch actual TV shows. They know Caden McDonald but would hardly recognise any of the TV footy commentators/journos.

The point remains the club needs to leverage social media or get left behind (again) to their detriment. It cost us when TV was introduced, it cost us in the early days of social media (Facebook/X) and will cost us again if we don't get on board (Insta/TikTok).

Edited 8 hours ago by Dr. Gonzo

[kev martin 9,835]

49 minutes ago, Dr. Gonzo said:

Telling young people not to use it won't work just like previous generations being told they shouldn't play video games, watch TV or listen to rock/rap/metal music. When has telling kids not to do something ever worked?

I don't believe the ban is the right way to go. Being more anarchist minded, I believe in self direction, though understanding the framework and pitfalls, create tools to navigate the complications in this world.

"Need to encourage critical thinking, free thinking, making good decisions, gathering a balance of opinions, and avoid the narcissistic."  

I believe this is required in order to cope with the socials. Means developing great communication between those that have their best interests at heart which takes more time then making decisions for them. 

The government will use broad mechanisms that will not work. A VPN (virtual private network) will bypass any blocks. The intention is because of the damage socials can do. They rely on rhetoric, persuasion and self interest for power as well.

Edited 7 hours ago by kev martin