The Power of Social Media in the AFL

[DistrACTION Jackson 8,712]

10 minutes ago, Supreme_Demon said:

 

As harsh as it sounds....it isn't nearly enough.

Look to emulate what other AFL Clubs are doing as well as making more of our own unique and funny content.

Perhaps try  to get a bloke like Caden MacDonald who has over 90,000 subscribers on YouTube more involved with our Social Media. He is a very passionate Demons supporter.

There are others too, like Broden Kelly, the blokes from the Deebrief Podcast, Titus O'Reily and Hamish Blake who all have varying levels of influence online and in the media.

Anyway, that's just a few suggestions.

Great point. That is a lot of supporters we could leverage to grow our social media presence 

[Queanbeyan Demon 6,842]

As soon as you download TT onto your device, you might as well be handing Beijing your birth certificate and driver license. It's extraordinary how the nation railed against the Australia Card 40 years ago and now we provide our most personal information to hostile actors in the blink of a PIN.

Edited Tuesday at 08:53 by Queanbeyan Demon
Typo

[kev martin 9,857]

The Government is trying to dissuade the young from engaging with social media. Apparently an anxiety producing product that has fake news and emphasises the negative for the "clicks".

Down with the influences and those being paid to change my thinking. Mainly because of the illusion of popularity, and playing up to our psychological inadequacies.

Many are or become disturbed, they get further away from joy, as they search for external acceptance and consumerism. 

Worry about what others think, the young. 

Don't care what others think, the adult.

They don't think about us at any time, the wise.

Judgement is the opium of Socials. Self approval is the elixir.

Need to encourage critical thinking, free thinking, making good decisions, gathering a balance of opinions, and avoid the narcissistic.  

Not sure where our club's promotions sits in that, but would prefer open and honest as a start. Unfortunately that is where the socials start, then end up in the gutter. Many end up hurt.

Fan engagement has to be more practical. Being a follower of the persuaders, rhetorical at best and harmful in general. Not worth the collateral damage.

[Brownie 5,980]

9 hours ago, Katrina Dee Fan said:

As a media teacher this is an area of interest to me, and as the person who creates the content for the Demon Army TikTok, the content aspect is something I'm constantly looking into.  The club certainly could improve in the content aspect and what I'm finding is what they post on the TikTok mirrors what they put on Facebook, Twitter (I refuse to call it X) and Instagram.  TikTok is a very different beast, and it takes a fair bit to capture a following, given most people would scroll past a video within the first couple of seconds of the clip.  I've made about 600 or so TikToks for the Demon Army account, and as far as I'm aware, only us and Sydney Swans cheersquads (both their NSW and Vic) are active on TikTok, and Swans approached me at the start of the year about how to go about it.  It's captured a reasonable following, but certainly I've been more active with the Demon Army TikTok than the club has been for theirs.  I miss Ben Gibson, he did great stuff for the club social media.

I'd be interested in your view @Katrina Dee Fan, I kinda feel like the content from our Women's team is a bit more engaging than the blokes most of the time.

Maybe they just naturally seem to be having a bit more fun? Dunno

[Brownie 5,980]

30 minutes ago, Queanbeyan Demon said:

As soon as you download TT onto your device, you might as well be handing Beijing your birth certificate and driver license. It's extraordinary how the nation railed against the Australia Card 40 years ago and now we provide our most personal information to hostile actors in the blink of a PIN.

I don't think Musk or Zuckerberg have our best interests at heart either.

As far as identity theft goes, there's a lot of corporations that have had massive data breaches with little ramification as well.

[DistrACTION Jackson 8,712]

24 minutes ago, kev martin said:

The Government is trying to dissuade the young from engaging with social media. Apparently an anxiety producing product that has fake news and emphasises the negative for the "clicks".

Down with the influences and those being paid to change my thinking. Mainly because of the illusion of popularity, and playing up to our psychological inadequacies.

Many are or become disturbed, they get further away from joy, as they search for external acceptance and consumerism. 

Worry about what others think, the young. 

Don't care what others think, the adult.

They don't think about us at any time, the wise.

Judgement is the opium of Socials. Self approval is the elixir.

Need to encourage critical thinking, free thinking, making good decisions, gathering a balance of opinions, and avoid the narcissistic.  

Not sure where our club's promotions sits in that, but would prefer open and honest as a start. Unfortunately that is where the socials start, then end up in the gutter. Many end up hurt.

Fan engagement has to be more practical. Being a follower of the persuaders, rhetorical at best and harmful in general. Not worth the collateral damage.

Totally understand your concerns with social media in general and the way the algorithms are setup should be criminal.

However I don’t think we can compare AFL tik toks and instagram posts with some of the other stuff that goes on 

[kev martin 9,857]

31 minutes ago, DistrACTION Jackson said:

Totally understand your concerns with social media in general and the way the algorithms are setup should be criminal.

However I don’t think we can compare AFL tik toks and instagram posts with some of the other stuff that goes on 

I have had personal attacks with some of my posts on this little site. If you aren't expressing the popular voice they can go hard at you, whatever the size of the site. I have learnt never to post on game threads (it is "owned" by the one eyed, group think, haters). 

Many footballers, and minor or major celebrities don't post because of haters and trolls, and the negative effect they have on you.

The socials are a minefield, in my opinion and experience. Glad I am not a juvenile, I can disconnect, and put the hate in the appropriate place. 

Edited Tuesday at 10:15 by kev martin

[Dr. Gonzo 24,204]

1 hour ago, kev martin said:

The Government is trying to dissuade the young from engaging with social media. Apparently an anxiety producing product that has fake news and emphasises the negative for the "clicks".

Down with the influences and those being paid to change my thinking. Mainly because of the illusion of popularity, and playing up to our psychological inadequacies.

Many are or become disturbed, they get further away from joy, as they search for external acceptance and consumerism. 

Worry about what others think, the young. 

Don't care what others think, the adult.

They don't think about us at any time, the wise.

Judgement is the opium of Socials. Self approval is the elixir.

Need to encourage critical thinking, free thinking, making good decisions, gathering a balance of opinions, and avoid the narcissistic.  

Not sure where our club's promotions sits in that, but would prefer open and honest as a start. Unfortunately that is where the socials start, then end up in the gutter. Many end up hurt.

Fan engagement has to be more practical. Being a follower of the persuaders, rhetorical at best and harmful in general. Not worth the collateral damage.

I agree to a point, social media is a cesspit but it is a reflection of society which isn't any better.

Telling young people not to use it won't work just like previous generations being told they shouldn't play video games, watch TV or listen to rock/rap/metal music. When has telling kids not to do something ever worked?

My kids are primary school and they watch YouTube videos far more than they watch actual TV shows. They know Caden McDonald but would hardly recognise any of the TV footy commentators/journos.

The point remains the club needs to leverage social media or get left behind (again) to their detriment. It cost us when TV was introduced, it cost us in the early days of social media (Facebook/X) and will cost us again if we don't get on board (Insta/TikTok).

Edited Tuesday at 10:35 by Dr. Gonzo

[kev martin 9,857]

49 minutes ago, Dr. Gonzo said:

Telling young people not to use it won't work just like previous generations being told they shouldn't play video games, watch TV or listen to rock/rap/metal music. When has telling kids not to do something ever worked?

I don't believe the ban is the right way to go. Being more anarchist minded, I believe in self direction, though understanding the framework and pitfalls, create tools to navigate the complications in this world.

"Need to encourage critical thinking, free thinking, making good decisions, gathering a balance of opinions, and avoid the narcissistic."  

I believe this is required in order to cope with the socials. Means developing great communication between those that have their best interests at heart which takes more time then making decisions for them. 

The government will use broad mechanisms that will not work. A VPN (virtual private network) will bypass any blocks. The intention is because of the damage socials can do. They rely on rhetoric, persuasion and self interest for power as well.

Edited Tuesday at 11:22 by kev martin

[Katrina Dee Fan 3,490]

17 hours ago, daisycutter said:

you do realise though that tiktok and its ugly sisters is soon to be banned for kids by the federal government

though personally i can't see how it will be adequately enforced

The largest users of those social media apps are still young people aged 16-30.  It's not going to be banned for them. And this market is just as valuable, perhaps more so, because they have disposable income.

[praha 11,240]

20 hours ago, Satyriconhome said:

I tend to disagree, it may try and attract a 'younger' audience, but getting them to buy memberships and go to games is another matter completely, I think a lot of the Hawks membership is all smoke and mirrors, by offering cheaper short term memberships to pump up the numbers.  It needs success on the field as well, if the Hawks do not continue their on field success it will soon fall away, attention span of a goldfish and all that.

The lack of social media exposure has not affected sponsorship, which is were the money is, the sponsors still want to see the logo on TV or streaming channels and of course access to the membership database

I think the benefit of social media is that it impacts the otherwise disengaged. I remenber in the 00s and 2010s at uni and just meeting random expats and students, you'd ask them who they supported and it was either Geelong or Hawthorn. The exposure builds over time and this leads to purchase intent. The algorithm serves the engaged audience which builds exponentially the more people are engaged. Do you honestly think GWS gets as many members as it did in its early years without social media? Does Tassie get 100k signed up members without its social media exposure?

Social media is about converting the disengaged and turning them into customers/stakeholders. If you just preach to the converted then you don't see any growth.

[Satyriconhome 10,751]

Again, what content do you this is lacking in the club's social media channels, posters are pontificating without actually putting meat on the bones of what type of content should a footy club be producing?

[DistrACTION Jackson 8,712]

6 minutes ago, Satyriconhome said:

Again, what content do you this is lacking in the club's social media channels, posters are pontificating without actually putting meat on the bones of what type of content should a footy club be producing?

Content I enjoy, not much. Content that people much younger than me enjoy, probably plenty. 
No offence Saty, but you’re not really the target market when we talk about engagement through social media.

Edited yesterday at 03:04 by DistrACTION Jackson

[rjay 24,910]

20 hours ago, Satyriconhome said:

would like somebody to answer why there is no male AFL player who has come out as gay?

I think it has nothing to do with the topic being discussed here.

...but it does have a lot to do with community attitude and yes what they would post on social media.

A lot of social media is a cesspit but unfortunately we have to live with it.

A professional sporting club need to use it.

Me...I'm a bit more selective.

[Satyriconhome 10,751]

And again, what content, posters can't say the media department and particularly the social media content are [censored] and not state why and what content should appear.

Last time I looked MFC was a footy club, so the content should be footy related?

[DistrACTION Jackson 8,712]

1 minute ago, Satyriconhome said:

And again, what content, posters can't say the media department and particularly the social media content are [censored] and not state why and what content should appear.

Last time I looked MFC was a footy club, so the content should be footy related?

I’m not saying they aren’t any good. Just saying there is scope for improvement… like there is with anything 

[Sir Why You Little 37,016]

59 minutes ago, Satyriconhome said:

Again, what content do you this is lacking in the club's social media channels, posters are pontificating without actually putting meat on the bones of what type of content should a footy club be producing?

Stuff that young kids relate to, so it has nothing to do with you

[Ethan Tremblay 30,844]

On 19/11/2024 at 10:13, Satyriconhome said:

I tend to disagree, it may try and attract a 'younger' audience, but getting them to buy memberships and go to games is another matter completely, I think a lot of the Hawks membership is all smoke and mirrors, by offering cheaper short term memberships to pump up the numbers.  It needs success on the field as well, if the Hawks do not continue their on field success it will soon fall away, attention span of a goldfish and all that.

The lack of social media exposure has not affected sponsorship, which is were the money is, the sponsors still want to see the logo on TV or streaming channels and of course access to the membership database

Yes and no. The volume of social media subscribers and the data analytics that go along with that (views, comments, re-posts etc), are all taken into account by a sponsor/potential sponsor. So a larger social media footprint, could mean an increase is revenue from sponsors. 

[Dr. Mubutu 847]

25 minutes ago, Satyriconhome said:

And again, what content, posters can't say the media department and particularly the social media content are [censored] and not state why and what content should appear.

Last time I looked MFC was a footy club, so the content should be footy related?

And how many posters on this board have KPIs in their job relating to social media engagement?

Blind Freddy can see that MFC are lagging behind in these areas. As SWYL has said, and Ethan has added above, these are important metrics, both with sponsorship, and converting these views to support/membership.

The more money we get through this sort of thing, the less we have to go cap in hand to the AFL.

And saying extra spending on footy is all well and good, but there is a soft cap on these areas. Not so much in back-office roles. If they're not bringing in money, they're the most easily removed positions.

Bring in a couple of social-media focused roles, even if they're fixed-term to start with.
I hear there may be some budding ones either in or around the squad....... (too soon?)

[Satyriconhome 10,751]

 

1 hour ago, Ethan Tremblay said:

Yes and no. The volume of social media subscribers and the data analytics that go along with that (views, comments, re-posts etc), are all taken into account by a sponsor/potential sponsor. So a larger social media footprint, could mean an increase is revenue from sponsors. 

I agree but what is missing?

The sponsorship does not seem to be suffering, we have sponsors to cover most things at present.

What should the club be posting?

MFC are a footy club, so the content is footy based.

One of the Instragrams I follow is a cactus grower in California, he has lots of followers, what does he post, pictures of cacti or how to grow it.

1 hour ago, Sir Why You Little said:

Stuff that young kids relate to, so it has nothing to do with you

Your normal rather inpolite answer.

What do young kids relate to? I know, because I see what my grandchildren look at, mainly music, fashion and 'celebrities' except my eldest granddaughter who like me, thinks most of the 'celebrities' are tossers.

Max Gawn, who is one of the most recognisable footy 'celebrities' has a tick over 100,000 followers on Instagram, which has stayed pretty steady for the last few years.

 

[binman 42,839]

2 hours ago, Satyriconhome said:

Again, what content do you this is lacking in the club's social media channels, posters are pontificating without actually putting meat on the bones of what type of content should a footy club be producing?

Honestly saty, what is the point of answering this question - you will just shoot down any response. 

My response?

Member based organisations should produce content it's members want.

And that's easy to find out - ask us, and track the data.

And content that attract prospective members.

Content that adds to the value proposition of forking out big dollars for a membership.

And content that adds to the value proposition for current or prospective sponsors (who value 'reach" very highly)

We have been woeful in this space since Ben Gibson left. Woeful. 

You either don't get that, or as is more likely, you do get it and are being argumentative for argument's sake.

Edited yesterday at 05:54 by binman

[Diamond_Jim 12,566]

2 hours ago, Satyriconhome said:

And again, what content, posters can't say the media department and particularly the social media content are [censored] and not state why and what content should appear.

Last time I looked MFC was a footy club, so the content should be footy related?

One of the most watched items in NFL is the "Fashion Walk." Players dress up in top fashions and walk to the team plane or into the stadium

Not my thing but a small example of things that interest fans

https://www.cbsnews.com/video/how-nfl-game-day-has-transformed-into-a-new-kind-of-runway/

[Satyriconhome 10,751]

46 minutes ago, binman said:

Honestly saty, what is the point of answering this question - you will just shoot down any response. 

My response?

Member based organisations should produce content it's members want.

And that's easy to find out - ask us, and track the data.

And content that attract prospective members.

Content that adds to the value proposition of forking out big dollars for a membership.

And content that adds to the value proposition for current or prospective sponsors (who value 'reach" very highly)

We have been woeful in this space since Ben Gibson left. Woeful. 

You either don't get that, or as is more likely, you do get it and are being argumentative for argument's sake.

And that's easy to find out - ask us, and track the data. And what is that?

And content that attract prospective members. Which is what? it is a footy club.

This is what peeves me on this forum, you get "this is wrong", "this is [censored]", "this is not good enough" and you ask why and the answer you get is usually, "well it just is".

Not argumentative, just asking for posters to back up, personally I would like them to post an interview with each player not from a footy point of view but as a human being, "favourite music, favourite film, holiday etc"  and doing the right thing I have already discussed this, coz I back it up instead of just 'kicking'

[Sir Why You Little 37,016]

1 hour ago, Satyriconhome said:

 

I agree but what is missing?

The sponsorship does not seem to be suffering, we have sponsors to cover most things at present.

What should the club be posting?

MFC are a footy club, so the content is footy based.

One of the Instragrams I follow is a cactus grower in California, he has lots of followers, what does he post, pictures of cacti or how to grow it.

Your normal rather inpolite answer.

What do young kids relate to?

 

I gave you a quick list of things yesterday for starters. This is not content for you, I don’t give a rats what you think of any future content 

It is aimed at Primary School students 

[Dr. Gonzo 24,204]

6 hours ago, Satyriconhome said:

And again, what content, posters can't say the media department and particularly the social media content are [censored] and not state why and what content should appear.

Last time I looked MFC was a footy club, so the content should be footy related?

Content that engages younger demographics, duh 🙄