Jump to content
View in the app

A better way to browse. Learn more.

Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (โ‹ฎ) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

Featured Replies

2 minutes ago, titan_uranus said:

I donโ€™t think that is an accurate summary. I think the recent reporting is that our search is narrowing down and nearing conclusion, but not that we have one.

It was implied on a report that it was done but you may well be right

ย 
2 minutes ago, Roost it far said:

It was implied on a report that it was done but you may well be right

What i heard was the decision was always meant to conclude in the mid-end April timeline.

It looks like the CEO job is Alistair Nicholson's if he wants it.

Nobody else seems brave enough to take on the huge challenge of CEO of the Melbourne Football Club.

Is the role a poisoned chalice?

At least Alistair Nicholson is a former Demon.

ย 
9 minutes ago, Supreme_Demon said:

It looks like the CEO job is Alistair Nicholson's if he wants it.

Nobody else seems brave enough to take on the huge challenge of CEO of the Melbourne Football Club.

Is the role a poisoned chalice?

At least Alistair Nicholson is a former Demon.

That would be a conflict of interest for the selection panel

Anyone know anything about Nicholson's work? He's the AFLCA CEO which has been a fairly toothless organisation for a while.


6 minutes ago, KozzyCan said:

Anyone know anything about Nicholson's work? He's the AFLCA CEO which has been a fairly toothless organisation for a while.

He was at the Cricketer's Association too I think?

8 minutes ago, KozzyCan said:

Anyone know anything about Nicholson's work? He's the AFLCA CEO which has been a fairly toothless organisation for a while.

Just now, Clintosaurus said:

He was at the Cricketer's Association too I think?

He was a very strong CEO of the Players Cricket Association.

Fought a very tough and times acrimonious battle with Cricket Australia over player contracts.

I'm guessing he is a no nonsense sought of guy.

ย 
13 minutes ago, KozzyCan said:

Anyone know anything about Nicholson's work? He's the AFLCA CEO which has been a fairly toothless organisation for a while.

I have heard on the grapevine that he has been a pretty successful CEO in prior roles and made me wonder why we haven't tried to have a crack at him in the past.

I suspect Green is leaning on his friendship with Big Al to convince him to join.

2 minutes ago, La Dee-vina Comedia said:

What's the conflict? That he's a former Demon?

I think having an allegience to the club is a double edged sword. You do have the extra passion to see your club succeed and do the best thing for the club. But that passion could equally become a blindspot

15 minutes ago, KozzyCan said:

Anyone know anything about Nicholson's work? He's the AFLCA CEO which has been a fairly toothless organisation for a while.

So you're saying he will be an ideal fit for the team we are putting out each week.


1 hour ago, Supreme_Demon said:

It looks like the CEO job is Alistair Nicholson's if he wants it.

Nobody else seems brave enough to take on the huge challenge of CEO of the Melbourne Football Club.

Is the role a poisoned chalice?

At least Alistair Nicholson is a former Demon.

That's not a great qualification in myview who cares

We need focus and tough decision making

31 minutes ago, chookrat said:

So you're saying he will be an ideal fit for the team we are putting out each week.

What is aflca

I don't think it's a conflict of interest.

It is common knowledge that Alistair Nicholson played over 100 games for the Demons. I hope it means he loves the Club and wants it to succeed.

Just like Brendan Gale was a former Tigers player before he took over as CEO of Richmond.

Being a former player has both negatives and positives. At least Alistair Nicholson will have an understanding of the Melbourne Football Club....IF he becomes CEO.

Being CEO of the Melbourne Football Club would be both an exciting and extremely challenging career opportunity.

Here's a list of at least some of the things a new CEO would need to achieve.

1) Deal with the Simon Goodwin situation and who will replace him as coach. This means finding a suitable high quality replacement to be the new Demons AFL coach.

2) Do an entire football department review. Replacing many positions so that we have fresh perspectives. This means bringing in new high quality football people to build a new culture of success.

3) Create a new strategic plan for the Melbourne Football Club.

4) Get the Home Base for the Melbourne Football Club built at Caulfield Race Course. This is probably the top priority for the next CEO.

5) Help create winning teams so the Melbourne Football Club wins more Premierships. Winning Premierships need to be our main purpose.

6) Grow Melbourne Demons membership numbers from around 60,000+ members to beyond 75,000+ members so we can start competing with the bigger AFL clubs to have more power and influence upon the MCC and AFL. This will only happen if we continue winning Premierships.

7) Build a united Club that has a successful winning culture emulating the "Big 4" AFL Clubs.

8) Be financially successful and continue to grow the wealth and assets of the Melbourne Football Club.

9) Attract more major sponsors to the Melbourne Football Club.

There are probably other things that a new CEO will need to achieve, however, I think I have the major points covered.

Edited by Supreme_Demon

8 minutes ago, Supreme_Demon said:

I don't think it's a conflict of interest.

It is common knowledge that Alistair Nicholson played over 100 games for the Demons. I hope it means he loves the Club and wants it to succeed.

Just like Brendan Gale was a former Tigers player before he took over as CEO of Richmond.

Being a former player has both negatives and positives. At least Alistair Nicholson will have an understanding of the Melbourne Football Club....IF he becomes CEO.

Being CEO of the Melbourne Football Club would be both an exciting and extremely challenging career opportunity.

Here's a list of at least some of the things a new CEO would need to achieve.

1) Deal with the Simon Goodwin situation and who will replace him as coach. This means finding a suitable high quality replacement to be the new Demons AFL coach.

2) Do an entire football department review. Replacing many positions so that we have fresh perspectives. This means bringing in new high quality football people to build a new culture of success.

3) Create a new strategic plan for the Melbourne Football Club.

4) Get the Home Base for the Melbourne Football Club built at Caulfield Race Course. This is probably the top priority for the next CEO.

5) Help create winning teams so the Melbourne Football Club wins more Premierships. Winning Premierships need to be our main purpose.

6) Grow Melbourne Demons membership numbers from around 60,000+ members to beyond 75,000+ members so we can start competing with the bigger AFL clubs to have more power and influence upon the MCC and AFL. This will only happen if we continue winning Premierships.

7) Build a united Club that has a successful winning culture emulating the "Big 4" AFL Clubs.

8) Be financially successful and continue to grow the wealth and assets of the Melbourne Football Club.

9) Attract more major sponsors to the Melbourne Football Club.

There are probably other things that a new CEO will need to achieve, however, I think I have the major points covered.

10) And cannot emphasize this enough, put in enough guardrails to ensure this club does not fall face first off the top of a cliff after overcoming decades worth of irrelevance only to find itself back in the wilderness.

The fact that we are back again in this situation with more than half a side of premiership players is beyond belief. Whatever failed (i bet we only know half the story) cannot be allowed to happen again. There is we need LEARNINGS.


31 minutes ago, chookrat said:

So you're saying he will be an ideal fit for the team we are putting out each week.

What is aflca

1 hour ago, KozzyCan said:

AFL coaches association

Why do 18 coaches need an association

4 minutes ago, Kent said:

What is aflca

Why do 18 coaches need an association

It is not just the coaches but the senior assistants and possibly even other staff involved in coaching ,e.g. Specialist ruck coaches etc.

There is a significant issue in the AFL where coaches, in particular senior assistants, have had increased responsibilities since the covid personnel cuts and are suffering both financially and from a mental health perspective. The industry is on the verge of losing good coaches because or this and unlike the players, coaches do not share in the ore than 10% of the AFL's total revenue that is earned via commission from betting organisations.

4 minutes ago, chookrat said:

It is not just the coaches but the senior assistants and possibly even other staff involved in coaching ,e.g. Specialist ruck coaches etc.

There is a significant issue in the AFL where coaches, in particular senior assistants, have had increased responsibilities since the covid personnel cuts and are suffering both financially and from a mental health perspective. The industry is on the verge of losing good coaches because or this and unlike the players, coaches do not share in the ore than 10% of the AFL's total revenue that is earned via commission from betting organisations.

What would you do all day in that job?

2 hours ago, Supreme_Demon said:

It looks like the CEO job is Alistair Nicholson's if he wants it.

Nobody else seems brave enough to take on the huge challenge of CEO of the Melbourne Football Club.

Is the role a poisoned chalice?

At least Alistair Nicholson is a former Demon.

Happy for Alistair Nicolson to take on Mission Impossible!

47 minutes ago, 48 Year Now said:

What would you do all day in that job?

Exactly


47 minutes ago, picket fence said:

Happy for Alistair Nicolson to take on Mission Impossible!

Doesn't impress me

Bs speak corporate drool

23 minutes ago, rjay said:

I hope they've spoken with Mahoney.

I doubt they have.

"Hi Josh, now I know we passed over you for Gary Pert, but would you be interested in putting your hand up again to steer this club?"

ย 
9 minutes ago, Adam The God said:

I doubt they have.

"Hi Josh, now I know we passed over you for Gary Pert, but would you be interested in putting your hand up again to steer this club?"

Pity...

He worked with the man who turned it around & appears to have the no BS edge we need to do it again.

9 hours ago, Supreme_Demon said:

2) Do an entire football department review. Replacing many positions so that we have fresh perspectives. This means bringing in new high quality football people to build a new culture of success.

Apart from the fact that you're already assuming the outcome of such a review ... we just did one.


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Featured Content

  • 2026 AFL Fixture

    The Demons 2026 AFL Fixture is as good as can be expected considering their performances and finishes the past two seasons. Sunday games and late afternoon starts are on the menu with only 1 Friday night fixture until Round 15. They will travel 8 times including their home game in the Alice, their Gather Round game as well as a match against the Hawks in Tasmania. They will face, the Bombers, Bulldogs, the Suns, the Tigers, the Hawks and the Dockers twice.

      • Clap
      • Like
    • 253 replies
  • TRAINING: Wednesday 12th November 2025

    A couple of Demonland Trackwatchers ventured down to Gosch's paddock to give you their brief observations on the second day of preseason training in the lead up to the 2026 Premiership Season.

    • 1 reply
  • TRAINING: Monday 10th November 2025

    Several Demonland Trackwatchers were on hand at Goschโ€™s Paddock to share their observations from the opening day of preseason training, featuring the clubโ€™s 1st to 4th year players along with a few veterans and some fresh faces.

    • 1 reply
  • AFLW REPORT: Brisbane

    Melbourne returned to its city citadel, IKON Park, boasting a 10โ€“2 home record and celebrating its 100th AFLW matchwith 3,711 fans creating a finals atmosphere. But in a repeat of Round 11, Brisbane proved too strong, too fit, and too relentless. ย They brought their kicking boots: 9 goals, 2 points.

    • 0 replies
  • AFLW PREVIEW: Brisbane

    Forget the haunting of Round 11 โ€” weโ€™ve got this. Melbourne returns to its inner-city fortress for its milestone 100th AFLW match, carrying a formidable 10โ€“2 record at IKON Stadium. Brisbaneโ€™s record at the venue is more balanced: 4 wins, 4 losses and a draw.ย 

    • 11 replies
  • AFLW REPORT: Geelong

    Melbourne wrapped up the AFLW home and away season with a hard-fought 14-point win over Geelong at Kardinia Park. The result secured second place on the ladder with a 9โ€“3 record and a home qualifying final against the Brisbane Lions next week.

    • 2 replies

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions โ†’ Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.