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Cornes: Dees Win the Preseason


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This is the 3rd time in about as many months he's had a crack at Melbourne. Must have some issue with the club. If we're as bad as last year we deserve to be a laughing stock, but I reckon we'll shove it right in his face.

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14 minutes ago, Demons11 said:

Cornes is a [censored].....

The club has to sell hope, particularly after the season we had and needing to sell memberships. 

The Club needs to get mentally tough and not jump the gun. 
“To Hell & Back” is a dangerous road right now. We haven’t come back from anywhere yet. 
I agree with Cornes 100% Just shut up and work

To Hell & Back should come out after Round 23 if we are inside the 8 and not before. 

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Cornes is right.

This is the first preseason I havent given a stuff about...  dont even look at the training photos or reports.   Last season was such a disgrace coming off a prelim that I havent even renewed my membership yet.

Waiting to see how we go over the first month of the season.... in the meantime any words uttered by any player or coach are meaningless. 

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I literally come to DL to find things out. It's way more informed and way more accurate than 90% of journos. I have no doubt Cornes doesn't believe most of what he says. He just knows his job depends on ratings so the more ill informed and antagonistic he is the better. He has no idea what he's talking about most of the time and doesn't care. He's absolute rubbish. 

There's a lot of people on here still angry about last season who don't seem to care why it happened.  I understand and accept that the overwhelming number of injuries derailed 2019. I don't need or want to rehash it any further. There's been about 25 changes in the FD from Burgess to Richo to Dr's Physio etc We've got Lever May Langdon Tomlinson and maybe some others who make our list better than 2020. That's good enough for me to be optimistic about 2020. Cornes wouldn't have a clue about any of this. 

Memberships are running close to 10% below last season. I applaud the Club for being proactive both in the media and in doing Hell & Back to get the members back on board.  I find Cornes comments which for the 2nd time recently are directed at the Club trying to drive memberships so utterly out of touch with the reality of AFL Clubs that he is ludicrous. Memberships are oxygen. 

Come on people. Move on from 2019 lets get behind the Club for 2020.  Agreeing with Cornes! Are you kidding. 

 

 

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1 hour ago, Demons11 said:

Cornes is a [censored].....

The club has to sell hope, particularly after the season we had and needing to sell memberships. 

There is selling hope and then there is stooging the buyers. 
Can easily backfire.

I was pumped after seeing this promo last pre-season.
And then furious when they produced what they did.
I'm withholding my membership till I see a few games.
 




 

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4 minutes ago, Fork 'em said:

There is selling hope and then there is stooging the buyers. 
Can easily backfire.

I was pumped after seeing this promo last pre-season.
And then furious when they produced what they did.
I'm withholding my membership till I see a few games.
 




 

Sounds like the sort of support we need. #fickle
 

 

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1 minute ago, Demons11 said:

Sounds like the sort of support we need. #fickle
 

 

If I was fickle I woulda been long gone an not hanging out here with you bunch of losers.

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1 hour ago, Sir Why You Little said:

The Club needs to get mentally tough and not jump the gun. 
“To Hell & Back” is a dangerous road right now. We haven’t come back from anywhere yet. 
I agree with Cornes 100% Just shut up and work

To Hell & Back should come out after Round 23 if we are inside the 8 and not before. 

It’s called marketing! They employ people to promote the club, it’s their job.  

The players aren’t making the ads. 

The promotion is brilliant 
 

 

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Just now, Demons11 said:

It’s called marketing! They employ people to promote the club, it’s their job.  

The players aren’t making the ads. 

The promotion is brilliant 
 

 

Yeah i know what their job is. I made video packages for 30 years. 
if we have another bad year, it is a massive fail. 
walk the walk before talk...

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1 minute ago, Sir Why You Little said:

Yeah i know what their job is. I made video packages for 30 years. 
if we have another bad year, it is a massive fail. 
walk the walk before talk...

They are making videos to promote the club, the players are the ones who need to perform not the people making the videos. 

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Cornes is paid to stir the pot, not too fussed if he wants to get a headline.

But the whingers on here are hilarious. You people want minute by minute updates from the club, in depth injury reports, communication on how players are going. Then the club release a behind the scenes doco and you tell them to shut up.
 

Do you think this was Max Gawn’s idea? Do you think Jack Viney is behind the camera? It will likely just be vision of stuff that was happening anyway and we’re all just being given an insight. 

95% of the whingers will still watch it.

Don’t take the easy negative path that everyone in this country seems to take. Cheer up, stop whinging and enjoy the ride!

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No one even really knows what the documentary is about but I agree that the timing isn't good. Comes off a bit patronising. I don't think the intent is to attract new members, this doco is exclusively for those already engaged with the club. 

I work in PR and corporate comms, it's one thing to reflect on down times but ultimately the best PR is when you can relay a victory. Everything else is reactive risk management.

It just seems a tad tone deaf to me. 

My approach would have been a very strict focus on the pre season, looking forward.

You should never make a branded effort to amplify poor performance in this way until you've got the uplift to quantify the changes and improvement. 

It's one thing to acknowledge poor performance during a press conference, in the moment when you're asked a question.

It's another when you make a conscious effort to actually make poor performance a component of your brand management.

The documentary might be really interesting for us diehards but it's still a rather poor PR move imo.

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27 minutes ago, Demons11 said:

They are making videos to promote the club, the players are the ones who need to perform not the people making the videos. 

yeah that's great, I've got no problem with the promo video, but naming it "to hell and back" and the timing of its release is very questionable imo as they haven't even made it 'back' yet. we are still 17th on the ladder last time I checked. its called getting ahead of yourself and that's something the MFC does all to well. for our sakes I hope we have a good year because if we don't we are going to look like absolute fools yet again.

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