Sponsorship Problem?

[Sir Why You Little 36,768]

11 minutes ago, Diamond_Jim said:

Here's an Age article from 2015 talking of different AFL sponsorship deals.

While figures may have changed there is no reason to think the relativities have changed.

"Hawthorn last season booked $15 million of marketing income, which includes sponsorship deals. With the addition of Audi and the hopeful retention of BUPA, a 20-year sponsor of the club, that figure could top $16 million next year. Collingwood generates more than $19 million a year in marketing revenue. At Essendon the figure $17.7 million.

In contrast, the Bulldogs booked just $7.5 million of "business development" income, which includes sponsorship. The Saints did even worse, earning just $5.5 million from sponsorship and events."

https://www.theage.com.au/national/victoria/audi-deal-shows-how-some-clubs-enjoy-life-in-the-fast-lane-20150619-ghsmgd.html

Good on Infiniti for coming onboard, but this is exactly why i have said our 2018 fixture is a piece of [censored]. 

Look at the disparity in those above Sponsorship deals, up to $10 million difference and that was 3 years ago. 

The club has done all it can. It’s the Football Dept. The Coaches and Players who must lift the old girl up the ladder now. I have been saying it for 10 years, i know

the above figures give you the answer. We either get Prime Sponsorship or we have to sell home games to the middle of Australia, that get shown on Fox. 

 

Edited March 20, 2018 by Sir Why You Little

[Diamond_Jim 12,399]

it's even worse...

13.5 million dollars difference between Collingwood and St Kilda

[Sir Why You Little 36,768]

2 minutes ago, Diamond_Jim said:

it's even worse...

13.5 million dollars difference between Collingwood and St Kilda

This is why i got so angry at Round 23 last year. 

Finals exposure can set up the next 2-3 years. TV Stations generate the profits in September. 

The exposure rates go up...

But if the Boys aern’t going to lay a tackle in the first 11 mins of the game, when September is on the line, i can understand Sponsors and Broadcasters not wanting to touch us. 

Sponsorship is not cheap, they expect value for it. 

[DaveyDee 421]

38 minutes ago, Diamond_Jim said:

Here's an Age article from 2015 talking of different AFL sponsorship deals.

While figures may have changed there is no reason to think the relativities have changed.

"Hawthorn last season booked $15 million of marketing income, which includes sponsorship deals. With the addition of Audi and the hopeful retention of BUPA, a 20-year sponsor of the club, that figure could top $16 million next year. Collingwood generates more than $19 million a year in marketing revenue. At Essendon the figure $17.7 million.

In contrast, the Bulldogs booked just $7.5 million of "business development" income, which includes sponsorship. The Saints did even worse, earning just $5.5 million from sponsorship and events."

https://www.theage.com.au/national/victoria/audi-deal-shows-how-some-clubs-enjoy-life-in-the-fast-lane-20150619-ghsmgd.html

Sponsorship is a very tough environment. I happy to get anybody onboard in today’s market. 

[Guest]

41 minutes ago, Sir Why You Little said:

Dr. Who at our MFC Business Lunches

”Security”....

He would just escape in his Tardis.

[Sir Why You Little 36,768]

10 minutes ago, Colin B. Flaubert said:

He would just escape in his Tardis.

Better than staying there!!

[La Dee-vina Comedia 16,664]

20 minutes ago, Colin B. Flaubert said:

He would just escape in his Tardis.

Like this? (Funniest thing I've seen in ages...and I've never even watched Dr Who.)  

[Satyriconhome 10,440]

Success = better sponsorship

I'm shocked, who would have thought?

[Diamond_Jim 12,399]

Just now, Satyriconhome said:

Success = better sponsorship

I'm shocked, who would have thought?

no Saty .. more coverage = better sponsors .... just look at Collingwood if you want  a case in point

[Satyriconhome 10,440]

1 minute ago, Diamond_Jim said:

no Saty .. more coverage = better sponsors .... just look at Collingwood if you want  a case in point

No Eddie is the Collingwood reason, master marketer, why they have been loathe to ditch him, despite the gaffes in last couple of years

[daisycutter 29,466]

7 minutes ago, La Dee-vina Comedia said:

Like this? (Funniest thing I've seen in ages...and I've never even watched Dr Who.)  

a good example of why i don't use twitter

how on earth did you find that exchange? too much time on your hands?

[Guest]

24 minutes ago, La Dee-vina Comedia said:

Like this? (Funniest thing I've seen in ages...and I've never even watched Dr Who.)  

Here is a question.

With the new female regeneration about to hit screens, where does that leave the Demonland version? 

[La Dee-vina Comedia 16,664]

18 minutes ago, daisycutter said:

a good example of why i don't use twitter

how on earth did you find that exchange? too much time on your hands?

Sent to me. (By a Melbourne supporter, coincidentally.)

[daisycutter 29,466]

3 minutes ago, La Dee-vina Comedia said:

Sent to me. (By a Melbourne supporter, coincidentally.)

in that case you're excused 

[DaveyDee 421]

On 06/12/2017 at 10:02 PM, Sir Why You Little said:

If i was looking for Sponsorship exposure i certainly wouldn’t be investing in the MFC this year. 

Our fixture is a nightmare for exposure

Thanks AFL

28 hrs on from releasing our 2nd new sponsor for the year this commet still makes me laugh

SWYL thanks

[Sir Why You Little 36,768]

Just now, DaveyDee said:

28 hrs on from releasing our 2nd new sponsor for the year this commet still makes me laugh

SWYL thanks

Frank Underwood

[dpositive 1,662]

On 22/01/2018 at 9:45 AM, Wiseblood said:

Never in doubt.  Well done to PJ and co. for getting it done.  

No, but you might get 50% off a trip to Switzerland instead!

Currently in Davos. Expensive skiing, and still snowing 

moving on to Frankfurt, do we have buttons as sponsor?

[DaveyDee 421]

55 minutes ago, Sir Why You Little said:

Frank Underwood

PJ and the whole of the MFC would like to thank-you for your vote of confidence. Maybe you should come to the next sponsors lunch and tell them what you think of sponsoring the MFC - I can do it on your behalf if you’d like. 

C'mon this place is just a bit of fun - relax - stay positive - good things are happening and there is more on the way. 

IF you say it own it - no big deal just a bit of fun. You have 12,000 posts - chill

Edited March 20, 2018 by DaveyDee

[Deestroy All 14,262]

8 hours ago, Diamond_Jim said:

no Saty .. more coverage = better sponsors .... just look at Collingwood if you want  a case in point

 

8 hours ago, Satyriconhome said:

No Eddie is the Collingwood reason, master marketer, why they have been loathe to ditch him, despite the gaffes in last couple of years

You just disagreed with Diamond Jim, then highlighted the exact reason he was right  in the first place. 

[Satyriconhome 10,440]

13 hours ago, Deestroy All said:

 

You just disagreed with Diamond Jim, then highlighted the exact reason he was right  in the first place. 

Sorry pedant, the original discussed success and tv exposure equals bettet sponsorship

Collingwood get the exposure and better sponsorship without recent success due to Eddie, point I was making

[Cards13 9,117]

On ‎20‎/‎03‎/‎2018 at 1:16 PM, Diamond_Jim said:

Here's an Age article from 2015 talking of different AFL sponsorship deals.

While figures may have changed there is no reason to think the relativities have changed.

"Hawthorn last season booked $15 million of marketing income, which includes sponsorship deals. With the addition of Audi and the hopeful retention of BUPA, a 20-year sponsor of the club, that figure could top $16 million next year. Collingwood generates more than $19 million a year in marketing revenue. At Essendon the figure $17.7 million.

In contrast, the Bulldogs booked just $7.5 million of "business development" income, which includes sponsorship. The Saints did even worse, earning just $5.5 million from sponsorship and events."

https://www.theage.com.au/national/victoria/audi-deal-shows-how-some-clubs-enjoy-life-in-the-fast-lane-20150619-ghsmgd.html

Here are some stats from North from last year....

 

"Sales and sponsorship revenue rose 9.1% to a record $9.34 million last year, despite the club finishing a disappointing 15th on the ladder.

Commercial business, events and fundraising accounted for a further $2.9m as the club posted an operating profit of $633k from revenue of $39m despite on-field troubles leading to downturns in membership and ticketing."

https://www.sponsorshipnews.com.au/nl06_news_selected.php?R=1&act=2&stream=1-3-1&selkey=46939&hlc=2&hlw=&lipi=urn%3Ali%3Apage%3Ad_flagship3_feed%3BJ%2F5V5VP2TE%2Bk7vUxcIjBqg%3D%3D&licu=urn%3Ali%3Acontrol%3Ad_flagship3_feed-object

[Diamond_Jim 12,399]

Thanks for that Cards...

could not help noticing another article on that feed about Collingwood:

"Collingwood has overtaken the Sydney Swans as the biggest sponsorship earner among the top sports clubs, with revenue of $18.9 million in 2017, a year in which all but four AFL clubs increased sponsorship revenue."

https://www.sponsorshipnews.com.au/nl06_news_selected.php?R=1&act=2&stream=1-3-1&selkey=46940&hlc=2&hlw=

[DaveyDee 421]

14 minutes ago, Diamond_Jim said:

Thanks for that Cards...

could not help noticing another article on that feed about Collingwood:

"Collingwood has overtaken the Sydney Swans as the biggest sponsorship earner among the top sports clubs, with revenue of $18.9 million in 2017, a year in which all but four AFL clubs increased sponsorship revenue."

https://www.sponsorshipnews.com.au/nl06_news_selected.php?R=1&act=2&stream=1-3-1&selkey=46940&hlc=2&hlw=

AFL clubs add $16 million in new sponsorship revenue for 2017

OMG the game must be in terrible shape from a corporate point of view - 90K + crowd for the 1st game and maybe a Round 1 record attendance not off the cards - geez. 

 

[Sir Why You Little 36,768]

On 20/03/2018 at 10:40 PM, DaveyDee said:

PJ and the whole of the MFC would like to thank-you for your vote of confidence. Maybe you should come to the next sponsors lunch and tell them what you think of sponsoring the MFC - I can do it on your behalf if you’d like. 

C'mon this place is just a bit of fun - relax - stay positive - good things are happening and there is more on the way. 

IF you say it own it - no big deal just a bit of fun. You have 12,000 posts - chill

Don’t tell me what to do. I am not interested Troll

you certainly have a strange agenda..for a Richmond Supporter, who tried to take over ‘ology

You are being watched

[La Dee-vina Comedia 16,664]

1 minute ago, DaveyDee said:

AFL clubs add $16 million in new sponsorship revenue for 2017

OMG the game must be in terrible shape from a corporate point of view - 90K + crowd for the 1st game and maybe a Round 1 record attendance not off the cards - geez. 

 

The Australian Financial Review has today published a story showing that the AFL is - by far - the wealthiest sporting code in the country. For those who don't have online access, John Stenshot's story claims the AFL had revenue in 2017 of $650 million and a profit of $44.8 million. These figures compare with:

NRL - revenue of $354m and a loss of $3.7m

Cricket Australia - revenue of $313m and profit of $50m

Rugby Australia (2016 figures) - revenue of $129m and profit of $3.7m

FFA - revenue of $105m and a loss of $0.3m