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If this is more appropriate somewhere else, please feel free to move it, mods.

Just wanted to give the website guys and gals a bit of props here.

People have been critical of the content available on the official Melbourne website, but as a filmmaker, I feel it's worthwhile to note some of the latest videos. The BCNA video and now the 40,000 members videos are both wonderfully made and love how they're using the 'infinity' quote for the membership numbers. I hope they tap into this next year.

Would still like to see a few more weekly videos. Maybe an analysis of the opposition weekly video like the Tigers have and I'd be using Gawny as much as possible. Great host, great charisma and very watchable. 

Anyway, well done, MFC.

Edited by A F
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Interesting that GAWN in 60 Seconds is back this week. Maybe they have been listening to Demonland? ;)

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Just another update on this.

The article with Craig Jennings on the MFC website should include a video and some footage of the Kangaroos' strengths, but also some of our strengths.

People love video content. That's where it's at and I think is what's missing from the website.

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14 minutes ago, A F said:

Just another update on this.

The article with Craig Jennings on the MFC website should include a video and some footage of the Kangaroos' strengths, but also some of our strengths.

People love video content. That's where it's at and I think is what's missing from the website.

The video content is quite good but someone at the AFL or Telstra need to fix the video player. Since they updated it I can barely get it to play in decent quality.

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19 minutes ago, DemonWorshipper said:

The video content is quite good but someone at the AFL or Telstra need to fix the video player. Since they updated it I can barely get it to play in decent quality.

The video player seemed to change a week or so ago.

And I don't have a particular problem with any of the video content on the site. See my OP. I just think there needs to be more of it.

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Just now, A F said:

The video player seemed to change a week or so ago.

And I don't have a particular problem with any of the video content on the site. See my OP. I just think there needs to be more of it.

I agree with you there AF. A bit more 'Around the Club' stuff like other clubs do would be good for the supporters. 

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Dont get me started. Content is king and there is such a huge opportunity to promote the club and in particular radicaly boost rhe value proposirion to sponsers.

Since getting chromecadt earlier this year i routinely cast videos from my phone, tablet and laptop to the tv. Including stuff from the mfc. This and streaming is how media will be consumed more and more. It is why tv channels will struggle. The clubs that get ahead of this will have a huge opportunty. 

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11 minutes ago, binman said:

Dont get me started. Content is king and there is such a huge opportunity to promote the club and in particular radicaly boost rhe value proposirion to sponsers.

Since getting chromecadt earlier this year i routinely cast videos from my phone, tablet and laptop to the tv. Including stuff from the mfc. This and streaming is how media will be consumed more and more. It is why tv channels will struggle. The clubs that get ahead of this will have a huge opportunty. 

Agreed, mate.

As a filmmaker, I see the streaming boom (the soon to be norm) as the holy grail. The only downside to streaming is the lack of a decent NBN thanks to Murdoch, who lobbied to protect his Telstra (read FOXTEL) interests for another 5 years.

In five years time, there'll be STAN (read Channel 9), an international player (probably Netflix), another international player (probably Amazon Prime), Channel 7, maybe Channel 9, ABC and SBS. 

In ten years time, if 9 are to survive they'll put all their eggs in the STAN basket, which will leave possibly Channel 7 (who stuffed up Presto and continue to lag behind with Yahoo) and the rest will be streamers. SBS and ABC will operate off streaming services and that will be that.

I'm almost positive that potential sponsors would request site traffic before investing in the club and one obvious way to get site traffic up is video content.

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Just on that site traffic thing - everybody remember that any time you go past your local library, drop in and use each available computer to visit the MFC website, and click on all the sponsor links and videos.

 

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3 hours ago, A F said:

Just another update on this.

The article with Craig Jennings on the MFC website should include a video and some footage of the Kangaroos' strengths, but also some of our strengths.

People love video content. That's where it's at and I think is what's missing from the website.

This is something that is worth emailing the club. Not a knock on Dees2014 over in the 'We Could do Better' thread, but this is an area that is very easy to outline in a cost/benefit analysis. Employ someone full-time to strengthen the video-content production team, and the traffic will increase. It's as simple as that. The traffic increases and the sponsorship dollars go up. It's where the world is already at. Particular segments can even have individual sponsors to offset the cost. And if the segments are periodical, and staggered across the week, people who visit the site will click on other links - altogether something which is very easy to measure and tweak.

We also now have a few very marketable players whose appeal reaches beyond our club. Max, Jayden, Bernie are the immediately obvious ones, - the general footy public are starved of personality in this day and age - and we can parlay social-media interest back into the club. And rather than send the club a massive, staid document, we can all generate ideas for segments here (with an acknowledgement of open rights) and just quietly invite the club to have a browse through the thread. I'm sure we have a strong marketing team in place, but it may be an area where there isn't as much awareness and push-down from the top.

A blend of analytical, human interest, and comedy would be ideal. The first thing we need to do is get Bernie stalking Jayden in an owl costume.

 

 

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39 minutes ago, Skuit said:

This is something that is worth emailing the club. Not a knock on Dees2014 over in the 'We Could do Better' thread, but this is an area that is very easy to outline in a cost/benefit analysis. Employ someone full-time to strengthen the video-content production team, and the traffic will increase. It's as simple as that. The traffic increases and the sponsorship dollars go up. It's where the world is already at. Particular segments can even have individual sponsors to offset the cost. And if the segments are periodical, and staggered across the week, people who visit the site will click on other links - altogether something which is very easy to measure and tweak.

We also now have a few very marketable players whose appeal reaches beyond our club. Max, Jayden, Bernie are the immediately obvious ones, - the general footy public are starved of personality in this day and age - and we can parlay social-media interest back into the club. And rather than send the club a massive, staid document, we can all generate ideas for segments here (with an acknowledgement of open rights) and just quietly invite the club to have a browse through the thread. I'm sure we have a strong marketing team in place, but it may be an area where there isn't as much awareness and push-down from the top.

A blend of analytical, human interest, and comedy would be ideal. The first thing we need to do is get Bernie stalking Jayden in an owl costume.

 

 

I'll get in touch with them then.

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4 minutes ago, A F said:

I'll get in touch with them then.

Good stuff. And we should start a thread to generate content ideas.

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4 hours ago, DemonWorshipper said:

The video content is quite good but someone at the AFL or Telstra need to fix the video player. Since they updated it I can barely get it to play in decent quality.

Yeah it's horrible quality on PC. No idea what the player is, but it's [censored] house. 

The other problem I get is the full post match presser never works on MFC, have to go to the AFL site to get a working version. 

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