Can't post for some reason, but look below:

https://twitter.com/MattBurgan/status/664519641889308672

https://twitter.com/MattBurgan/status/664547425583890432

https://twitter.com/MattBurgan/status/664538852669845504

https://twitter.com/AnnaHarrington_/status/664553662333587456

Thanks mate.

Hawthorn supporters love wallowing in their pee&cackiness. Who can deny that Miranda Kerr would look great dressed in a potato sack? I'll wait and see before I like it.

I'm a cynic now.

Don't care.

Win games.

Any logo will do if you win games.

I don't mind the logo, but some slight reference to Demons possibly with little horns on the top or something would be better.

Love the new logo. New era for the Dees and hopefully a better one. Very simple. We're the oldest club and Melbourne is our city and we're lucky enough to have the name. We should do everything in our power to brand our name and club around Melbourne and hopefully get more people on boared expecially people who are trying to pick a team and we're the first one they see. Very smart move and hopefully a step forward in more members

I love it.

Love the logo, love the clever gorilla marketing, love that we are doing something fun and modern and different

Absolutely brilliant!

Genuinely haven't been this excited about our club for a long time.

Great young list, good coaching structure, sensational CEO, making a profit, nailing our marketing and branding and winning more games!

how the colours look

we're getting smarter !!!

The new sweats/hoodies are going to fly off the shelf

putting my less than subtle hint in now for one for xmas now !!

just need to see that logo smacked across a few trams and trains now

Looks great...love it

Edited November 11, 201510 yr by rjay

just need to see that logo smacked across a few trams and trains now

They're way ahead of you....

The shade of red is also great too

Remember the days of the totally mismatched ight blue + piercing red.. it was like startng into the sun

Lol, very good.

Try being profoundly colorblind like myself and the twin.

Those light blue jumpers you are referring too, were brought about by the requirements of early color TV, but to me, when viewed in sunlight, its went all 3D, and it felt like my eyes were being sucked out of their sockets.

Unpleasant.

The new logo looks nice and simple, and i love the marketing. We have a great team behind the scenes at the club now.

They're way ahead of you....

Stuie ..i saw that

thats what prompted the tram train comment

are there trams and trains yet

ive got one

Its just a very quick rough mock up and Im sure truly talented artists can come up with something far more today as an application of the logo etc

But this is the kind of iilk that has impact.

Fantastic to see the club going down this track

think you'll see lots at train-ing, bub

I am assuming we have training today then? Havent seen it mentioned anywhere

What do you guys think this means? New logo, perhaps?

Great to see Daisy with Jonsey on the promo. Our two captains!

Daisy is a great role model and someone to aspire to for the little 'aussie kick' girls ...might make them little Demons (and convert parents and siblings)

Love this. We need to become a brand like the Yankees. The current admin gets it.

Today a foreigner or non-AFL follower gets off the train at Flinders street station, they view the logo and receive a free coffee. But who is this from... the city of Melbourne?

A HUGE improvement over the pre-existing logo and looks great to us MFC supporters, but it hasn't quite hit the mark as it needs a greater influence to suggest that it represents a sporting club.

Today a foreigner or non-AFL follower gets off the train at Flinders street station, they view the logo and receive a free coffee. But who is this from... the city of Melbourne?

A HUGE improvement over the pre-existing logo and looks great to us MFC supporters, but it hasn't quite hit the mark as it needs a greater influence to suggest that it represents a sporting club.

You could be right 'ignition'

I'm thinking it might be a 'drip feed' promo campaign with more bits to come that will paint a bigger (mfc football & demons) picture.

NEW LOGO. THANK [censored]!

I DIG IT. We all know how i felt about the old boganish "busy" one.

http://www.afl.com.au/news/2015-11-12/a-kick-with-jesse-free-coffees-and-a-new-logo-demons-launch-unique-rebrand?utm_source=feedburner&utm_medium=feed&utm_campaign=RSS+feed%3A+AFL+Latest+News

It's pretty basic. There's not a lot happening with it, such as the old one. I'm the same as ADC on this.

I hated the old logo.

It's with profound relief that I view this one. Looks good.

Less is more when it comes to logos - something Schwab seemed not to understand.

I liked the current (or now old) one. Liked the recognition it displayed and it's meanings, as did many here who may have changed their previous views all of the sudden.

Today a foreigner or non-AFL follower gets off the train at Flinders street station, they view the logo and receive a free coffee. But who is this from... the city of Melbourne?

A HUGE improvement over the pre-existing logo and looks great to us MFC supporters, but it hasn't quite hit the mark as it needs a greater influence to suggest that it represents a sporting club.

I disagree, ignition. Look at some of the most recognizable logos in sports:

etc....

Well done Melbourne

Tbh I didnt mind the 'complex' logo but really like the new one.

Im impressed with the cleverness of the 'stealth' roll out , the engaging of the town , the connect to the people.

Kudos.

A big FU to the AFL website though for spoiling the build up.