Jump to content
View in the app

A better way to browse. Learn more.

Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

Melbourne makes financial profit

Featured Replies

 

I think that halfway through last year AFL management saw that without help to get back on its feet MFC would collapse. Essentially, they took us over - put in PJ, helped him recruit Roos, gave us Pick 3 for Frawley. Now we're on our own - financially sound, a good and developing list, a growing membership. I'm brimming with off-season optimism.

 

Really top effort. PJ deserves a lot of praise for this.

Really top effort. PJ deserves a lot of praise for this.

This club would be dead without him...

Putting aside the profit for this year, the fact that we're in the black at all is a minor miracle (all things considered)

We're well set up for the future if we can start having winning seasons. We'd have ongoing debts like every other club but those debts are generally accounted for with our revenue streams and cash flow ... our 2 pokies venues being 2 of our main contributors with regards to that revenue.

The 1.4 million grant that we received from the AFL during the 2013 season probably wasn't needed in all reality ... the fact that GWS & GCS are receiving hundreds of millions of dollars on an ongoing basis makes our 1.4 million grant look like chicken feed.

Those who believe that we're on a drip feed from the AFL are delusional... we're standing on our own 2 feet and have done for our entire existence. The perception doesn't match the reality of the situation.

People here may like to read our annual report when it's released. It's an easier document to read than one might think (if you know what parts of it are the most important)

Edited by Macca

 

Well done PJ....a man who knows how to be a top CEO unlike the previous one who merely thought he did.

I'm starting to get the impression that you weren't a CS fan ;-)

Well done PJ....a man who knows how to be a top CEO unlike the previous one who merely thought he did.

is

Well done PJ....a man who knows how to be a top CEO unlike the previous one who merely thought he did.

wasn't

...agree with you 'wyl'


I would not jump up for joy over the financial report for the MFC.

As there appears to be some very concerning issues in the Statement of Financial Position.

I will need to read the report before I can comment further, but from a quick look I am very concerned.

  • Author

I would not jump up for joy over the financial report for the MFC.

As there appears to be some very concerning issues in the Statement of Financial Position.

I will need to read the report before I can comment further, but from a quick look I am very concerned.

I'd be more concerned about having to wear a face mask for the rest of your life to be able to breathe, I suppose it did change your voice from a whinny little white boy into a cool Afro American.

Well from my (layman's) perspective, I reckon it's a bloody outstanding effort from all concerned ..... and there are two things that fill me with confidence for the future:

  1. I'm sure that those in charge will not be resting on their laurels, not for a moment; and
  2. I believe we are about to turn a significant corner as a football team, and that structures are being put in place to ensure that improvements in this area will be sustained (ie. no more bottoming-out). On-field success will increase exposure, and with it will come increased revenue through memberships, home-ground crowds and sponsorships etc.

We may never become one of the so-called 'power clubs', but I reckon we will soon be moving out of the football 'slums' and towards the upper-middle class. Given where we have come from, I'll be satisfied with that, for a while at least. I'm loving what I'm seeing from my footy club right now.

Putting aside the profit for this year, the fact that we're in the black at all is a minor miracle (all things considered)

We're well set up for the future if we can start having winning seasons. We'd have ongoing debts like every other club but those debts are easily accounted for with our revenue streams and cash flow ... our 2 pokies venues being main contributors.

The 1.4 million grant that we received from the AFL during the 2013 season probably wasn't needed in all reality ... the fact that GWS & GCS are receiving hundreds of millions of dollars on an ongoing basis makes our 1.4 million grant look like chicken feed.

Those who believe that we're on a drip feed from the AFL are delusion ... we're standing on our own 2 feet and have done for our entire existence. The perception doesn't match the reality of the situation.

People here should read our annual report when it's released.

Please feel free to summarise it when it comes out. Would be great.

What I'm concerned about is:

- Inability to match footy department spending, which I believe was a huge factor behind what has happened to our team since 2007

- Selling home games

- Ability for future growth

To make a profit whilst investing as much in our footy department as we did this year, especially the big investment in Roos, is a great sign. The footy department tax is also a way to ensure that the competition doesn't completely leave us behind as I feel it did in the mid/late 2000's.

Selling home games is probably a necessary evil right now. They allow us to invest the money back in to the footy department. I am slightly concerned about how long we should do this for.

How big and passionate the fan base is and what that means for us financially in the future as well as the power big crowds and membership seems to bring clubs is very hard to tell. And besides from winning games it's hard to know what strategies are the best to grow the club. I'm just hoping we start winning soon and then at least we can see if the support grows as I hope it does.


A great result and with our pokies venues soon to be realising actual profits the future looks bright....and now to win some games of football!

Given the shite we have produced onfield that is a fantastic result.

Hiram Abiff??? You are really delving back into history for that one BBO, only 3000 years! No-one to look up to in the present?

Please feel free to summarise it when it comes out. Would be great. .

I won't be doing anything like that - are you joking?

I might post up the link to the annual report so people like yourself can read it for yourself.

Will that do?

I won't be doing anything like that - are you joking?

I might post up the link to the annual report so people like yourself can read it for yourself.

Will that do?

Thanks but would prefer to watch grass grow!


Remarkable achievement by PJ and his team.

Vlad has his (deserved) critics but he deserves credit for persuading Peter Jackson to step in.

What a relief it is to not hear any news or rumours about off-field dramas or crises either during the season proper or during the off-season.

Can we dare to dream that we will in future be respected as a Club?

Congratulations to Glenn Bartlett, Peter Jackson and the Club administration.

Thanks but would prefer to watch grass grow!

ha ha

ya know, reading the annual report is a lot easier than one might think DE

Let's face it ... people here spend hundreds of hours reading thousands of posts - and many of those posts weren't worth reading were they? Including a number of mine - this one as well ...

 

... and besides that Demoneyes ... don't you watch grass grow all the time?

you play a lot of golf - yeah?


Archived

This topic is now archived and is closed to further replies.

Featured Content

  • The Christian Petracca Thread

    Premiership Norm Smith Medalist Christian Petracca has nominated the Gold Coast as his club of choice to be traded to.

      • Shocked
      • Haha
    • 363 replies
  • The Clayton Oliver Thread

    Melbourne have held talks with Clayton Oliver and they’ve laid out where he fits in under Steve King’s vision and been frank about expectations. Oliver is still under contract for five years, but the door is open if he wants to explore his options elsewhere.

      • Sad
      • Clap
      • Like
    • 340 replies
  • AFLW PREVIEW: Essendon

    It’s Pink Lady night at Princes Park — a vibey Friday evening setting for a high-stakes clash between second-placed Melbourne and eleventh-placed Essendon. The wind-sheltered IKON Park, a favourite ground of the Demon players, promises flair, fire and a touch of pink. Melbourne has never lost a home-and-away game here, though the ghosts of two straight-sets finals exits in 2023 still linger. 

    • 0 replies
  • 2025 Player Reviews: # 1 Steven May 

    The premiership defender has shown signs of wear and tear due to age, and his 2025 season was inconsistent, ending poorly with a suspension and a noticeable decline in performance. The Demons are eager to integrate younger players onto their list and have indicated that they may not be able to guarantee him senior games next season, in what would be the final year of his contract.

    • 1 reply
  • 2025 Player Reviews: # 2 Jacob van Rooyen

    The young key tall failed to make progress during the season, with a decline in his goal kicking output. His secondary role as a backup ruckman, which may have hindered his ability to further develop his game, and he was also impacted by the team's poor forward connection. It will be interesting to observe his performance under a new coaching regime.

      • Clap
      • Like
    • 31 replies
  • 2025 Player Reviews: #3 Christian Salem   

    Salem proved to be a valuable contributor as a reliable and solid one-on-one medium-sized defender in what was undoubtedly his most impressive season since the premiership year. He remains a highly capable rebounding option for the Demons as he approaches his 200th game at the club.

      • Like
    • 2 replies

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.