$177m of taxpayer money over the course of 15 years to help them monetize their stadium - from which they earn 100% of the signage and naming rights - has been a tremendous 'assistance' in terms of them becoming and maintaining their position as a big club
they have massive advantages that no other club has, from lifestyle through to training venue (their own home ground) and facilities, not to mention the constant rumours that cotton on deals 'help' with recruitment and retention
from wikipedia re the stadium:
A A$28 million redevelopment of the ground was announced in 2003, with A$13.5 million in funding from the Victorian Government, A$4.5 million from the Geelong Football Club, and A$2 million from the AFL.
In September 2007, Skilled Stadium received a further total of A$25 million towards the rebuilding of the Ross Drew Stand on the south western side of the ground. Funding for the project included A$14 million from the Federal Government and A$6 million from the Victorian Government.
April 2011: redevelopment cost $33 million, of which $11.7 million was spent on the new lighting.
The total cost of the fourth stage of redevelopment was $91 million, of which $75m came from the Victorian Government, $6m from the City of Greater Geelong, $6 million from the Geelong Football Club and $4 million from the AFL.
In April 2017, the Victorian Government announced an investment of $3.9 million in the upcoming state budget to fund the planning and design stage for Stage 5 of the redevelopment. The proposed redevelopment would be the final part of the more than decade-long process to increase the capacity of Kardinia Park to 40,000 and will result in the Ford Stand and Gary Ablett Terrace being removed for the new stand to ring around the remaining open-air section of the stadium.