Jump to content

  • Podcast: Grand Final Preview      

  • Podcast: Gary Pert Interview & Grand Final Preview      

New Major Sponsor - Jaguar CONFIRMED



Recommended Posts

4 hours ago, Rob Mac...... said:

OD, I believe you if you say they’re selling poorly in Oz. 

Have you driven one?  My girlfriend traded her Q40 for a new Q50.  I drove both a lot and they’re really nice, and selling very well here in Los Angeles

Quick answer is No Rob Mac. I guess it is a matter of personal taste between US buyers and Australian buyers. Nissan had only sold 554 vechicles of all models of Infiniti to the end of Oct 2018. For what ever reason Aussies don't like Nissan cars. Their Suv's and trucks sell well. Nissan withdrew the Altima from sale in Australia because the sales were very poor. This is a model that is a big seller in the USA. Aussie reviews give them average reports and they are not cheap. Aussies seem to like Bmw's and Merc's. Which gives the best look in your drive clearly it ain't an Infiniti.

Link to comment
Share on other sites

There's often a chasm between what Americans believe about cars....and what Australians reveal about them.

There's a good reason several big Auto mobs still maintain Design R/D here ;)

  • Like 1
Link to comment
Share on other sites


On 1/3/2019 at 12:31 PM, old dee said:

Infinity is a poor selling brand. They are making very little head way in the Australian market.

I thought the whole idea of the sponsorship was to increase the visibility of a brand and improve sales to a reasonably affluent audience. Silly me.

  • Like 2
Link to comment
Share on other sites

2 hours ago, mauriesy said:

I thought the whole idea of the sponsorship was to increase the visibility of a brand and improve sales to a reasonably affluent audience. Silly me.

Did a lot of good for Opel

Infinity have been around long enough. Unless they come up with a totally exceptional cheap car, they are doomed in Australia 

Link to comment
Share on other sites

1 minute ago, Sir Why You Little said:

Did a lot of good for Opel

Infinity have been around long enough. Unless they come up with a totally exceptional cheap car, they are doomed in Australia 

the whole idea of the infiniti brand is not to sell a cheap car

they are starting a long way behind with their competitors (lexus, audi, merc, bmw)

the key question is are they around for the long term and will they invest in an improved expanded range of cars. so far they have just dipped their toes in the water. if they are serious then they also need some good sponsorships. happy to take their money.

Link to comment
Share on other sites

3 hours ago, mauriesy said:

I thought the whole idea of the sponsorship was to increase the visibility of a brand and improve sales to a reasonably affluent audience. Silly me.

Spot on but it would appear that in 2018 it had little effect mauriesy.

IMO it is a dud brand in Australia that has little chance of emulating Toyota's success with Lexus.

Over the years numerous brands have tried to sell up market brands in Australia with little success.

Mazda tried at the same time as Toyota launched Lexus with their Eunos. That was a fail and no one else has succeeded in Australia. Hyundai tried in the last few years with the Genesis. They sold a few but are trying a new tactic of total different sales avenues  to the traditional  dealership. They will have one dealer in Sydney which will be a store front in the city. Established Japanese and Korean brands selling an up market brand is very hard work when everyone knows it is really a Hyundai or Nissan. Would you rather have a Merc or a Infiniti sitting in the drive ( there is not a lot of difference in price ). One has cachet and the other hardly anyone knows what it is and those that do know it is a Nissan.

Now as you suggest using the MFC to get publicity for the brand is a start but IMO it is hard to see that being enough.

 

Edited by old dee
  • Like 1
Link to comment
Share on other sites

5 hours ago, whatwhatsaywhat said:

i looked at the infiniti, primarily cos of their involvement with the club

too expensive and too ugly for what it is

very happy with the nissan pathfinder i ended up getting

That's fine...same company.  different door...all good ;)

Link to comment
Share on other sites

The whole car market is different today to the one Lexus launched into.

Infinii would be better off to make a real point of difference with Nissan

Infiniti should just sell an Electric car...and/ or a hybrid. The Camry hybrids are brilliant.

The current market needs another Tesla type...but with a car better finished...half the price and 1O times the supply.

Lexus worked because it found a niche

Infiniti has to also.

Link to comment
Share on other sites

2 hours ago, Sir Why You Little said:

Did a lot of good for Opel

Infinity have been around long enough. Unless they come up with a totally exceptional cheap car, they are doomed in Australia 

Not a cheap car...they're everywhere...

A different car...they need to pin their name on a point of difference.  See above ist re Electric/Hybrids

Nissan should use its Renault connection to bring a bit of Euro savoir faire to its designs...some real flair. 

I like the name Infiniti...it could/can be anything.. currently just a car going in circles ....

Edited by beelzebub
  • Like 1
Link to comment
Share on other sites

2 hours ago, daisycutter said:

the whole idea of the infiniti brand is not to sell a cheap car

they are starting a long way behind with their competitors (lexus, audi, merc, bmw)

the key question is are they around for the long term and will they invest in an improved expanded range of cars. so far they have just dipped their toes in the water. if they are serious then they also need some good sponsorships. happy to take their money.

I am happy to take their money dc. I just don't think it is going to be around for long. 

  • Like 2
Link to comment
Share on other sites

2 hours ago, daisycutter said:

the whole idea of the infiniti brand is not to sell a cheap car

they are starting a long way behind with their competitors (lexus, audi, merc, bmw)

the key question is are they around for the long term and will they invest in an improved expanded range of cars. so far they have just dipped their toes in the water. if they are serious then they also need some good sponsorships. happy to take their money.

No problem taking money as long as it is upfront. I don’t think the company has a long shelf life that’s all

  • Like 1
Link to comment
Share on other sites

4 minutes ago, Sir Why You Little said:

No problem taking money as long as it is upfront. I don’t think the company has a long shelf life that’s all

Not as is... I'd agree

Link to comment
Share on other sites

22 minutes ago, Sir Why You Little said:

No problem taking money as long as it is upfront. I don’t think the company has a long shelf life that’s all

Not in Australia however they are riding on the back of Nissan infrastructure so the costs are probably carried mainly by the Nissan network. If you view it as another Nissan vehicle with a different name then they can probably afford to plod along with low growth for some time. It really depends on how long HQ in Japan is prepared to take the long view.

Link to comment
Share on other sites

43 minutes ago, old dee said:

Not in Australia however they are riding on the back of Nissan infrastructure so the costs are probably carried mainly by the Nissan network. If you view it as another Nissan vehicle with a different name then they can probably afford to plod along with low growth for some time. It really depends on how long HQ in Japan is prepared to take the long view.

Sure. I know the Parent is Nissan. But a dud car model never lasts to long. 

Nissan is known in Australia for its GTR which is a rocket. 

Before that it was The Datsun 180B and the Datsun 1600

Link to comment
Share on other sites

36 minutes ago, Sir Why You Little said:

Sure. I know the Parent is Nissan. But a dud car model never lasts to long. 

Nissan is known in Australia for its GTR which is a rocket. 

Before that it was The Datsun 180B and the Datsun 1600

Before that the 240z 260z... currently 350 370

Also... legendary Patrol

The X-Trail... original...was a trend setter

Nissan have made more than Godzilla ;)

Infiniti isn't so much a dud car atm as a brand with no soul/persona .

It needs to find it's way

  • Like 1
Link to comment
Share on other sites

I don't think it is good for our clubs brand having a new major sponsor every few years, it might give  the impression to companies that sponsoring our team does not sell their products  well. Why does there need to be a front and back sponsor any way? most teams have the same sponsor on back and front.

Link to comment
Share on other sites

26 minutes ago, don't make me angry said:

I don't think it is good for our clubs brand having a new major sponsor every few years, it might give  the impression to companies that sponsoring our team does not sell their products  well. Why does there need to be a front and back sponsor any way? most teams have the same sponsor on back and front.

Not necessarily.

Often companies budget big to break into markets...they downsize spending to a 'maintenance' level.

Couldn't give a rat's if it changes year by year or not. As long as mutually beneficial..wgaf ??

Link to comment
Share on other sites

1 hour ago, spirit of norm smith said:

Amazon anyone? That would be a point of difference.  Dees need to think long term about new rising companies of scale.  Amazon fits. 

as does costco who are planning a big expansion

though their corporate page says under "We do not provide direct aid to:"........"athletic teams, events, or sponsorships" see https://www.costco.com/charitable-giving.html

Edited by daisycutter
see 2nd para
Link to comment
Share on other sites

47 minutes ago, don't make me angry said:

Amazon don't need to sponsor anyone, companies advertises on amazon.

amazing growth by that company. A giant logistics machine which has sufficient power to become a price maker to its sellers, warehousers, trucking companies you name it.

Similar on a much larger scale to what the two big supermarkets in Australia did to the farmers.

You have to wonder if it will fall foul of the anti trust rules in the US as it increases its dominance. Their deal of free delivery in the US for a fixed annual fee (think it's around US$20) is the best loyalty scheme any online seller has ever devised.

Link to comment
Share on other sites

1 hour ago, Diamond_Jim said:

amazing growth by that company. A giant logistics machine which has sufficient power to become a price maker to its sellers, warehousers, trucking companies you name it.

Similar on a much larger scale to what the two big supermarkets in Australia did to the farmers.

You have to wonder if it will fall foul of the anti trust rules in the US as it increases its dominance. Their deal of free delivery in the US for a fixed annual fee (think it's around US$20) is the best loyalty scheme any online seller has ever devised.

Not all it is cracked up to be.  The delivery services do not make money.  The company makes it from the software they sell to merchants to use their product.  And not a usable product when the businesses get big.  Will fail eventually.

  • Like 1
Link to comment
Share on other sites

  • Demonland changed the title to New Major Sponsor - Jaguar CONFIRMED

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

 Share

  • Recently Browsing   0 members

    No registered users viewing this page.

  • Match Previews, Reports & Articles  

    CAT SKINNING by George On The Outer

    When they defeated the Geelong Cats in the 2021 AFL Preliminary Final on Friday night in Perth, Melbourne proved that there is more than one way to skin those cats.  They did it in the ruck and in the middle, they did it in the forward line, they did it in defence and around the ground, but importantly, each and every player a Demon guernsey spent his night at Optus Stadium skinning an opponent. Following the after-the-siren win against Geelong in Round 23, there was an expectation of

    Demonland
    Demonland |
    Match Reports

    THE POINTY END by The Oracle

    The AFL’s two oldest clubs, Melbourne and Geelong, face off on Friday evening in a sudden death Preliminary Final. It’s a game that promises plenty in terms of fascination and intrigue as a result of the rivalry that’s been building between the teams over recent encounters that have been tight struggles which have gone to the wire with two of them decided by after-the-siren goals. The added touch of mystery attached to this week’s meeting comes by virtue of the fact that it’s going to take

    Demonland
    Demonland |
    Match Previews

    THE VFL YEAR THAT NEVER WAS by KC from Casey

    The rising case numbers and the continuing lockdowns in Victoria and NSW spelled doom for the 2021 VFL season which went through a slow, painful demise before its recent official cancellation. After weeks of indecision, the AFL decided to pull the plug on the season with the 10-0 Bulldogs recognised as minor premier, but without a premiership cup and without awarding the J.J. Liston Medal for the best and fairest VFL player. It was somewhat fortuitous for the integrity of the competition t

    Demonland
    Demonland |
    Casey Articles

    TAMING THE LIONS by George On The Outer

    With nine finals debutants in the side, the Melbourne Football Club had a daunting assignment ahead of it in the First Qualifying Final — to overcome the competition’s highest scoring side, the Brisbane Lions. In the end, the Demons accomplished the task by putting the bite on their opponents on their way to taming the Lions and recording a 33 point win that propelled them into one the two Preliminary Finals of 2021.   It was one of those debutants, Luke Jackson, who put the bite in more

    Demonland
    Demonland |
    Match Reports

    RETURN TO NEVERLAND by Whispering Jack

    The greatest Demon A HIGHWAY OF DEMONS by Whispering Jack CHAPTER SIXTEEN - RETURN TO NEVERLAND  I have a six year old grandson who recently took up the family tradition of following the Demons. He had his first taste of the game a few years ago when he went to the “G” with his parents to watch the 107-point massacre of Carlton and he went to another game in the following season which was also a W for the Dees. But his appetite for the club has grown exponentially this year and wh

    Demonland
    Demonland |
    Special Features 13

    METAMORPHOSIS by Whispering Jack

    I’ve always believed that when the home and away matches come to an end, the football season takes on a completely different shape and character. During the regular season, each team’s goals progress as the weeks pass and if you’re good enough to survive and make the grade, the situation changes. The comparison can be made with the life cycle of a butterfly going through stages from egg to larva to caterpillar, cocoon and in the end to a bright and colourful creature that emerges from darkness i

    Demonland
    Demonland |
    Match Previews

    STEALING THE CATS’ CREAM by George On The Outer

    They were leading by 44 points well into the third quarter of a game to decide the minor premier, having kicked nine unanswered goals. The Cats were about to lap up their bowl of cream, dreaming of next week but the Demons led by Max Gawn had other ideas. In a stunning finish, they stole the game from under them to claim the plaudits as best team and top of ladder position. In a remarkable game, it all came down to Max having to kick the winning goal after the final siren, something which s

    Demonland
    Demonland |
    Match Reports

    SKIN THE CATS by Whispering Jack

    The task ahead for the Demons as they wend their way down the Princes Freeway to Geelong on Saturday night will be to skin the Cats. For them to come away with the points from this game would mark an historic occasion for the club as it will finish on top of the ladder for the first time since its last premiership year, 1964. And it was in that year, that a trip to Corio Bay to meet the reigning premiers in Round 12, was one of the catalysts for Melbourne’s surge to the flag. It was a top o

    Demonland
    Demonland |
    Match Previews

    REACH FOR THE STARS by George on the Outer

    It was a game of great significance for the Melbourne Football Club. A win would see them keep top spot on the ladder with one round remaining. To achieve top place in the Round for Reach when we are all inspired to “Be Like Jim” and reach for the stars was a great way of honouring one of our heroes. All the better given that it was done by way of an emphatic 41 point win against Adelaide! It is worth remembering that, but for the umpiring mistake in the previous encounter with the Crows, t

    Demonland
    Demonland |
    Match Reports

    TICKETS PLEASE by The Oracle

    A lot of water has passed under Princes Bridge in the five years since Melbourne last met Adelaide on the MCG. The Crows were riding high at the time while the Demons were mid-table and scrambling for a win to stay in the race for the finals. The 30,000 fans who had tickets to the game were thoroughly entertained by a close, high scoring affair that ended in tears for fans of the home team. Not even an eight-goal second term could help them.   Times have changed.    In the fi

    Demonland
    Demonland |
    Match Previews

    ELECTRIFYING by George On The Outer

    What more can they throw at the Demons of 2021? Covid restrictions, hubs, aircraft circling between airports before landing for games and now a match stopped for 30 minutes to give a flagging opponent its second wind? To date, none of those distractions has swayed the team from their winning objectives. The game against West Coast in Perth can be marked on their report card as another positive outcome after yet another test. There was much at stake for both sides.  Melbourne had t

    Demonland
    Demonland |
    Match Reports

    LONG AGO AND FAR AWAY by Whispering Jack

    When the combatants that are due to face off on Monday night at Optus Stadium last met, it was 11 days after the World Health Organization had declared the Covid19 outbreak a global pandemic. In Australia, the first cases had just come to light, including visiting US actors Tom Hanks and wife Rita Wilson, the toilet paper panic was in full flight and the world was starting to reel in anticipation of impending disaster. Half an hour before this last game of the opening round was due to comme

    Demonland
    Demonland |
    Match Previews

  • Tell a friend

    Love Demonland? Tell a friend!

×
×
  • Create New...