New Major Sponsor - Jaguar CONFIRMED

[old dee 23,872]

4 hours ago, Rob Mac...... said:

OD, I believe you if you say they’re selling poorly in Oz. 

Have you driven one?  My girlfriend traded her Q40 for a new Q50.  I drove both a lot and they’re really nice, and selling very well here in Los Angeles

Quick answer is No Rob Mac. I guess it is a matter of personal taste between US buyers and Australian buyers. Nissan had only sold 554 vechicles of all models of Infiniti to the end of Oct 2018. For what ever reason Aussies don't like Nissan cars. Their Suv's and trucks sell well. Nissan withdrew the Altima from sale in Australia because the sales were very poor. This is a model that is a big seller in the USA. Aussie reviews give them average reports and they are not cheap. Aussies seem to like Bmw's and Merc's. Which gives the best look in your drive clearly it ain't an Infiniti.

[beelzebub 23,383]

There's often a chasm between what Americans believe about cars....and what Australians reveal about them.

There's a good reason several big Auto mobs still maintain Design R/D here

[whatwhat say what 22,948]

i looked at the infiniti, primarily cos of their involvement with the club

too expensive and too ugly for what it is

very happy with the nissan pathfinder i ended up getting

[mauriesy 7,357]

On 1/3/2019 at 12:31 PM, old dee said:

Infinity is a poor selling brand. They are making very little head way in the Australian market.

I thought the whole idea of the sponsorship was to increase the visibility of a brand and improve sales to a reasonably affluent audience. Silly me.

[Sir Why You Little 37,132]

2 hours ago, mauriesy said:

I thought the whole idea of the sponsorship was to increase the visibility of a brand and improve sales to a reasonably affluent audience. Silly me.

Did a lot of good for Opel

Infinity have been around long enough. Unless they come up with a totally exceptional cheap car, they are doomed in Australia 

[daisycutter 29,740]

1 minute ago, Sir Why You Little said:

Did a lot of good for Opel

Infinity have been around long enough. Unless they come up with a totally exceptional cheap car, they are doomed in Australia 

the whole idea of the infiniti brand is not to sell a cheap car

they are starting a long way behind with their competitors (lexus, audi, merc, bmw)

the key question is are they around for the long term and will they invest in an improved expanded range of cars. so far they have just dipped their toes in the water. if they are serious then they also need some good sponsorships. happy to take their money.

[Ethan Tremblay 30,967]

Inifiniti cars just don’t do it for me. 

Edited January 9, 2019 by Ethan Tremblay

[old dee 23,872]

29 minutes ago, Ethan Tremblay said:

Inifiniti cars just don’t do it for me. 

Or for more than 554 it would seem ET.

[old dee 23,872]

3 hours ago, mauriesy said:

I thought the whole idea of the sponsorship was to increase the visibility of a brand and improve sales to a reasonably affluent audience. Silly me.

Spot on but it would appear that in 2018 it had little effect mauriesy.

IMO it is a dud brand in Australia that has little chance of emulating Toyota's success with Lexus.

Over the years numerous brands have tried to sell up market brands in Australia with little success.

Mazda tried at the same time as Toyota launched Lexus with their Eunos. That was a fail and no one else has succeeded in Australia. Hyundai tried in the last few years with the Genesis. They sold a few but are trying a new tactic of total different sales avenues  to the traditional  dealership. They will have one dealer in Sydney which will be a store front in the city. Established Japanese and Korean brands selling an up market brand is very hard work when everyone knows it is really a Hyundai or Nissan. Would you rather have a Merc or a Infiniti sitting in the drive ( there is not a lot of difference in price ). One has cachet and the other hardly anyone knows what it is and those that do know it is a Nissan.

Now as you suggest using the MFC to get publicity for the brand is a start but IMO it is hard to see that being enough.

 

Edited January 9, 2019 by old dee

[beelzebub 23,383]

5 hours ago, whatwhatsaywhat said:

i looked at the infiniti, primarily cos of their involvement with the club

too expensive and too ugly for what it is

very happy with the nissan pathfinder i ended up getting

That's fine...same company.  different door...all good

[beelzebub 23,383]

The whole car market is different today to the one Lexus launched into.

Infinii would be better off to make a real point of difference with Nissan

Infiniti should just sell an Electric car...and/ or a hybrid. The Camry hybrids are brilliant.

The current market needs another Tesla type...but with a car better finished...half the price and 1O times the supply.

Lexus worked because it found a niche

Infiniti has to also.

[beelzebub 23,383]

2 hours ago, Sir Why You Little said:

Did a lot of good for Opel

Infinity have been around long enough. Unless they come up with a totally exceptional cheap car, they are doomed in Australia 

Not a cheap car...they're everywhere...

A different car...they need to pin their name on a point of difference.  See above ist re Electric/Hybrids

Nissan should use its Renault connection to bring a bit of Euro savoir faire to its designs...some real flair. 

I like the name Infiniti...it could/can be anything.. currently just a car going in circles ....

Edited January 9, 2019 by beelzebub

[old dee 23,872]

2 hours ago, daisycutter said:

the whole idea of the infiniti brand is not to sell a cheap car

they are starting a long way behind with their competitors (lexus, audi, merc, bmw)

the key question is are they around for the long term and will they invest in an improved expanded range of cars. so far they have just dipped their toes in the water. if they are serious then they also need some good sponsorships. happy to take their money.

I am happy to take their money dc. I just don't think it is going to be around for long. 

[Sir Why You Little 37,132]

2 hours ago, daisycutter said:

the whole idea of the infiniti brand is not to sell a cheap car

they are starting a long way behind with their competitors (lexus, audi, merc, bmw)

the key question is are they around for the long term and will they invest in an improved expanded range of cars. so far they have just dipped their toes in the water. if they are serious then they also need some good sponsorships. happy to take their money.

No problem taking money as long as it is upfront. I don’t think the company has a long shelf life that’s all

[beelzebub 23,383]

4 minutes ago, Sir Why You Little said:

No problem taking money as long as it is upfront. I don’t think the company has a long shelf life that’s all

Not as is... I'd agree

[old dee 23,872]

22 minutes ago, Sir Why You Little said:

No problem taking money as long as it is upfront. I don’t think the company has a long shelf life that’s all

Not in Australia however they are riding on the back of Nissan infrastructure so the costs are probably carried mainly by the Nissan network. If you view it as another Nissan vehicle with a different name then they can probably afford to plod along with low growth for some time. It really depends on how long HQ in Japan is prepared to take the long view.

[Sir Why You Little 37,132]

43 minutes ago, old dee said:

Not in Australia however they are riding on the back of Nissan infrastructure so the costs are probably carried mainly by the Nissan network. If you view it as another Nissan vehicle with a different name then they can probably afford to plod along with low growth for some time. It really depends on how long HQ in Japan is prepared to take the long view.

Sure. I know the Parent is Nissan. But a dud car model never lasts to long. 

Nissan is known in Australia for its GTR which is a rocket. 

Before that it was The Datsun 180B and the Datsun 1600

[beelzebub 23,383]

36 minutes ago, Sir Why You Little said:

Sure. I know the Parent is Nissan. But a dud car model never lasts to long. 

Nissan is known in Australia for its GTR which is a rocket. 

Before that it was The Datsun 180B and the Datsun 1600

Before that the 240z 260z... currently 350 370

Also... legendary Patrol

The X-Trail... original...was a trend setter

Nissan have made more than Godzilla

Infiniti isn't so much a dud car atm as a brand with no soul/persona .

It needs to find it's way

[Demon trucker 1,800]

I don't think it is good for our clubs brand having a new major sponsor every few years, it might give  the impression to companies that sponsoring our team does not sell their products  well. Why does there need to be a front and back sponsor any way? most teams have the same sponsor on back and front.

[beelzebub 23,383]

26 minutes ago, don't make me angry said:

I don't think it is good for our clubs brand having a new major sponsor every few years, it might give  the impression to companies that sponsoring our team does not sell their products  well. Why does there need to be a front and back sponsor any way? most teams have the same sponsor on back and front.

Not necessarily.

Often companies budget big to break into markets...they downsize spending to a 'maintenance' level.

Couldn't give a rat's if it changes year by year or not. As long as mutually beneficial..wgaf ??

[spirit of norm smith 16,589]

Amazon anyone? That would be a point of difference.  Dees need to think long term about new rising companies of scale.  Amazon fits. 

[daisycutter 29,740]

1 hour ago, spirit of norm smith said:

Amazon anyone? That would be a point of difference.  Dees need to think long term about new rising companies of scale.  Amazon fits. 

as does costco who are planning a big expansion

though their corporate page says under "We do not provide direct aid to:"........"athletic teams, events, or sponsorships" see https://www.costco.com/charitable-giving.html

Edited January 9, 2019 by daisycutter
see 2nd para

[Demon trucker 1,800]

6 hours ago, spirit of norm smith said:

Amazon anyone? That would be a point of difference.  Dees need to think long term about new rising companies of scale.  Amazon fits. 

Amazon don't need to sponsor anyone, companies advertises on amazon.

[Diamond_Jim 12,628]

47 minutes ago, don't make me angry said:

Amazon don't need to sponsor anyone, companies advertises on amazon.

amazing growth by that company. A giant logistics machine which has sufficient power to become a price maker to its sellers, warehousers, trucking companies you name it.

Similar on a much larger scale to what the two big supermarkets in Australia did to the farmers.

You have to wonder if it will fall foul of the anti trust rules in the US as it increases its dominance. Their deal of free delivery in the US for a fixed annual fee (think it's around US$20) is the best loyalty scheme any online seller has ever devised.

[george_on_the_outer 7,706]

1 hour ago, Diamond_Jim said:

amazing growth by that company. A giant logistics machine which has sufficient power to become a price maker to its sellers, warehousers, trucking companies you name it.

Similar on a much larger scale to what the two big supermarkets in Australia did to the farmers.

You have to wonder if it will fall foul of the anti trust rules in the US as it increases its dominance. Their deal of free delivery in the US for a fixed annual fee (think it's around US$20) is the best loyalty scheme any online seller has ever devised.

Not all it is cracked up to be.  The delivery services do not make money.  The company makes it from the software they sell to merchants to use their product.  And not a usable product when the businesses get big.  Will fail eventually.