It was yet another disappointing outcome in a disappointing year, with Melbourne missing the finals for the second consecutive season. Indeed, it wasn’t even close, as the Demons' tally of seven wins was less than half the number required to rank among the top eight teams in the competition. When the dust of the game settled and supporters reflected on Melbourne's six-point defeat at the hands of close game specialists Collingwood, Max Gawn's words about his team’s unfulfilled potential rang true … well, almost.
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