The current thing is dogs breakfast.

Can the new emblem play in the mid field?

The current thing is dogs breakfast.

Among other proverbial similes for things all over the place

That said, I also like the MFC emblem that is written in a similar font and style to Carlton's (ie, just the letters, MFC, overlayed on itself).

Me too.

Our training jumpers in the early / mid 90's had that design. The seniors had navy blue jumpers with red monogram and the reserves the other way around.

Found this concept on the net - Costa's Sports Logos. Not a bad effort. Cleaner than our current logo.

http://i229.photobucket.com/albums/ee104/mdjcsmith/non-balls/demons-1.jpg

It is no secret that I am not a big fan of the current emblem, in fact it just does not grab me one way or the other.

I like your effort stuie.

I also dislike the blazer intensly.

But in the scheme of the things that need changing at the MFC these are running 99th and 100th on a list of 100.

for me.

Lets consider these when we are pressing for finals games in 2016.

Nice attempt Stuie. I like the present emblem for Flags. Something like yours on the players' jumpers and all the other club paraphernalia. I have to say i prefer this Demon version though..... quite similar. The only thing i might change here is the established bit down the bottom. I'd prefer to see something like The Mighty Demons, Home of The Mighty Demons or some reference to Demon in there. If you can imagine this in the old bold true red and a slightly lighter navy blue in order to avoid any Bumbers lookalike colours....

I love this one. A lot. Actually looks like we are an intimidating side which will mercilessly grind you into the ground just for the enjoyment of it.

Which sadly is everything we are not.

I love this one. A lot. Actually looks like we are an intimidating side which will mercilessly grind you into the ground just for the enjoyment of it.

Which sadly is everything we are not.

love this emblem, I would simply change the white horns and white eyes

that is awesome

1000 times better than the current garbage emblem that clown Cameron Schwab thought up

It monsters the cluttered cutlery of current design which did nothing but symbolise too many cooks in the kitchen. Well done, that is brilliant.

Found this concept on the net - Costa's Sports Logos. Not a bad effort. Cleaner than our current logo.

http://i229.photobucket.com/albums/ee104/mdjcsmith/non-balls/demons-1.jpg

There's a natural sponsor there

Emblem, Away Strip, Trumpeter, Banner, Colour of Red on Guernsey.

All incidental.

First at ball, Clean effective disposal of ball, stronger and faster than opponent.

That. Is. All.

and to completely contradict everything i just said, i want this as our Emblem.

How does one design such a thing? Photoshop? Some kind of logo maker program? Would love to have a go at it just for fun.

How about this?

I have to admit, the more I look at this one, the more I like it. Classical yet simple. And the demon itself is a gem.

Nice attempt Stuie. I like the present emblem for Flags. Something like yours on the players' jumpers and all the other club paraphernalia. I have to say i prefer this Demon version though..... quite similar. The only thing i might change here is the established bit down the bottom. I'd prefer to see something like The Mighty Demons, Home of The Mighty Demons or some reference to Demon in there. If you can imagine this in the old bold true red and a slightly lighter navy blue in order to avoid any Bumbers lookalike colours....

A few suggestions

Change the Demons face to Jeff Kennett

Have all the other Clubs bowing down to the Demon in the background

Also in the Background have the streets of Collingwood on Fire.

With effigies of McLardy, Schwab and Neeld burning in front of a crazed mob in the background.

It works.

Interested to hear from the OP clarify how the current one has an apparent "lack of direction", especially comparing it to the 2 or 3 alternatives that have been proposed.

Interested to hear from the OP clarify how the current one has an apparent "lack of direction", especially comparing it to the 2 or 3 alternatives that have been proposed.

In my opinion it has too many ideas all thrown together. It is directionless because it has so many concepts that none of them end up being a focus. We're the Melbourne Demons, yet there's no use of the word "Demons" anywhere on it. Do we need a Southern Cross to signify we're Australian? Do we need a football to show we play football? What does the trident mean without anything to say we're the Demons? Are we gardeners? Poseidon? Neptune?

To me, there's just too much going on and it seems confused. IMO we should be putting ourselves forward as the Melbourne Demons. Simple as that.

Bring back the Demon when we live up to Checker Hughes' famous call to arms.

In my opinion it has too many ideas all thrown together. It is directionless because it has so many concepts that none of them end up being a focus. We're the Melbourne Demons, yet there's no use of the word "Demons" anywhere on it. Do we need a Southern Cross to signify we're Australian? Do we need a football to show we play football? What does the trident mean without anything to say we're the Demons? Are we gardeners? Poseidon? Neptune?

To me, there's just too much going on and it seems confused. IMO we should be putting ourselves forward as the Melbourne Demons. Simple as that.

AMEN! Agree with everyone of those reasons.

Couldn't agree more. Have hated the new one since they released it.

I actually prefer to buy old merch to wear as i like the previous logos much better.

The southern cross now sadly has bad connotations attached it due to the odd racist aussie bogan "wearing it with pride" for "their" country.

Like your new design Stu, loved Rusty Nails's one too. The combo of both was great but still perhaps needs a lil fine tuning.

But would i buy/wear something with either of those logos on it and wear it with damn pride?

You betya!

AMEN! Agree with everyone of those reasons.

Couldn't agree more. Have hated the new one since they released it.

I actually prefer to buy old merch to wear as i like the previous logos much better.

The southern cross now sadly has bad connotations attached it due to the odd racist aussie bogan "wearing it with pride" for "their" country.

Like your new design Stu, loved Rusty Nails's one too. The combo of both was great but still perhaps needs a lil fine tuning.

But would i buy/wear something with either of those logos on it and wear it with damn pride?

You betya!

Amazing i went and bought some stuff before the old designs disappeared.

I still wear the old cap that must be 5 years old.

I have the new ones but they hang on the wall, I don't hate it it just does nothing for me.

How about this?

Great effort.

If I might be so bold to make a suggestion or two. In my opinion, having a large demons head in the middle is enough to say that we are the demons. Therefore I would get rid of the word "Demons" and just leave Melbourne up the top. This would also allow the red V to become a bit more prominent. And then minor adjustments from that would be to move the "MFC" insignia and "est 1858" up a little bit closer to the V half way between that and the white shield border.

Actually love your one Stuie.

Has a really good feel to it. Very strong and bold with a retro feel to it which remembers our past without overdoing things.

I think our current logo is a little over-designed and lacks the simplicity that should really come with a good logo.

I love your emblem stuie.

I've grown to hate the current one. It looks messy and it is going to take a long time for it not to remind me of this particular period as a melbourne supporter.