A couple of fair points and a good question there mo. I'm guessing that these are issues that our Club will be trying very hard to address via the Red and Blueprint, but clearly it will take time.
Absolute horse faeces. Surely on-field improvement, leading to sustained success, is critical to raising the saleability of our Club .... and I would have thought (naively perhaps) that appointing the best available captain, who has the unanimous support of the playing group and coaching staff, is essential to making progress on this front in '09.
You seem to be arguing that we should have selected the second, third or fourth etc. best captaincy candidate, on the basis of their public profile or potential media credentials. Not for me thanks, and in any event Jimma, CC and CS seem to have been doing the media stuff pretty well for a while now.
I doubt that there are very many AFL captains who have 'doors banged down' by the media unless there is a story to tell. Melbourne have to build such a story (for the right reasons of course), and if they can do this (for example, by really surprising the media 'experts' with their on-field improvement in '09) then I'd wager that we'd see plenty of Junior in the media, and what's more, he'd handle that part of his captaincy role very capably.