Would be interested to know what he thinks our DNA is? (in an interview with SEN in the recent past, Cook stated that all the clubs have a DNA that defines them)

Aside from all that, it's a very smart move by the club, as Cook has been a highly successful CEO and has overseen 2 very successful football clubs

17 hours ago, dice said:

Seven weeks after his retirement party, this veteran footy boss is back to help the Demons

Veteran administrator Brian Cook has been hired to mentor novice football chief executive Paul Guerra at the Demons.

Cook, who retired from full-time work at the end of this season after more than three decades in football administration, culminating in his term as chief executive of Carlton, will mentor Guerra for a day a week on football matters.

Cook was one of the longest serving chief executives in the AFL system having spent nine years at the West Coast Eagles before moving to Geelong where he was in charge for 23 years and finally four years at the Blues, the last of which was handing over to his successor Graham Wright.

The Demons are aiming to tap into Cook’s vast experience and, more importantly, his football network to mentor Guerra, who was previously chief executive of the Victorian Chamber of Commerce and Industry, and had not worked in the AFL industry.

The appointment also comes less than two months after football powerbrokers and politicians gathered for a luncheon in the MCC committee room to honour Cook’s career in what was billed as a farewell to footy.

“The idea [of appointing Cook] was really to provide a mentor for Paul with his lack of football experience,” Melbourne’s new president Steven Smith said.

“Brian is an old teammate of mine - he played with me in the few senior games he played in the late 70s - and he has vast experience in the game that could be really important and helpful to us.

“The timing was right for him and for us. Brian is one of the most highly respected administrators in the comp so he is ideal for Paul. We were lucky with the timing.

“It won’t be full-time, it will be about a day a week, it might be three to four hours a week, we will see how it goes.”

The position will only be advising on football matters and he not a review the executive or business structure.

The Demons want to access Cook’s long relationships in the game, to support Guerra as he delves into the nuances of football industry politics.

The appointment comes after a season of huge change at Melbourne. Aside from Guerra’s appointment, the club changed senior coach with the appointment of Steven King after the premiership coach Simon Goodwin was sacked mid-year.

Smith has just taken over from Brad Green after a planned transition, and most critically the club made hard decisions on the playing list, trading out contracted pair Christian Petracca and Clayton Oliver as the Demons continue a youth-driven list revitalisation using the draft picks from the Petracca trade to once more push into the top end of the draft.

I really like that we are always striving to get better. This is a very smart move!

I little voice in my head says this 'one day or half day each week' will be taking the form of a long lunch and Cook provudung Guerra with a series of well lubricated introductions to a procession of power players.

Might have some useful advice for dealing with the AFL and the media.

9 hours ago, Macca said:

Would be interested to know what he thinks our DNA is? (in an interview with SEN in the recent past, Cook stated that all the clubs have a DNA that defines them)

Aside from all that, it's a very smart move by the club, as Cook has been a highly successful CEO and has overseen 2 very successful football clubs

Our recent DNA has been Do Nothing Awesome, hoping he can help with some genetic engineering.

6 hours ago, demosaw said:

Our recent DNA has been Do Nothing Awesome, hoping he can help with some genetic engineering.

Ha!

Cook praised the Cats and didn't comment on the Eagles

Was rather circumspect with regards to Carlton. Made mention that winning consistently year in, year out was a part of a club's DNA (or not)

What Cook can impart to Guerra:

• How to turn gym folklore into a compliant high-performance program (sports science > bro science).

• How to secure public funding the grown-up way: evidence, partnerships, and shovel-ready business cases for Caulfield.

• How to work Government without working them over: bipartisan relationships, community benefits, and no leaks.

• How to turn “brand values” into membership growth and retention.

• How to make stakeholders feel like owners: coteries, councils, schools, local clubs.

• How to run a property investment scheme of arrangement while maintaining a clean cap and a clean conscience: no grey areas, no surprises.

• How to build an assistant-coach bench that challenges, not echoes.

• How to separate football from sentiment: renew early, trade bravely, thank warmly.

• How to turn a circle into a rectangle.

48 minutes ago, Queanbeyan Demon said:

What Cook can impart to Guerra:

• How to turn gym folklore into a compliant high-performance program (sports science > bro science).

• How to secure public funding the grown-up way: evidence, partnerships, and shovel-ready business cases for Caulfield.

• How to work Government without working them over: bipartisan relationships, community benefits, and no leaks.

• How to turn “brand values” into membership growth and retention.

• How to make stakeholders feel like owners: coteries, councils, schools, local clubs.

• How to run a property investment scheme of arrangement while maintaining a clean cap and a clean conscience: no grey areas, no surprises.

• How to build an assistant-coach bench that challenges, not echoes.

• How to separate football from sentiment: renew early, trade bravely, thank warmly.

• How to turn a circle into a rectangle.

How to rort the salary cap. Farm at Red Hill anyone?

Interesting that Geelong/Kardinia Park Management sacked MA Services

The move by some AFL clubs to cosy up with MA Services stands in stark contrast to the decision of Geelong’s home ground, Kardinia Park, which cut ties with MA Services after investigations uncovered evidence the firm was using unlicensed subcontractors to conduct work or supplying non-existent or “ghosted” security guards.

https://www.theage.com.au/national/afl-clubs-implicated-with-security-firm-linked-to-finks-bikie-gang-20251127-p5niuz.html

Edited 7 hours ago7 hr by Diamond_Jim

Brings a s much cred if not more that Peter Jackson

I didn't have high hopes with Guerra if I am honest but he has impressed me to date and hasn't put a foot wrong.

Has taken some very hard decisions which takes guts and conviction.

I feel we are in very good hands with the new Administration

19 hours ago, Macca said:

Would be interested to know what he thinks our DNA is? (in an interview with SEN in the recent past, Cook stated that all the clubs have a DNA that defines them)

Aside from all that, it's a very smart move by the club, as Cook has been a highly successful CEO and has overseen 2 very successful football clubs

I thought DNA was the National Association of Dyslexics....

8 minutes ago, jnrmac said:

I thought DNA was the National Association of Dyslexics....

I thought it meant Disaster Not Avoided.

I feel we should have appointed the appropriately qualified persona in the first place.

I’m led to believe Perty is still on call with the Caulfield races fiasco as well.

I thought Brad Green was doing a great job by the way and was fully invested and committed to the Presidency.

Edited 2 hours ago2 hr by bluey
An idea