SEN Advertising

[BLWNBA 1,004]

15 minutes ago, Jumping Jack Clennett said:

It's an interesting dilemma  for  its management.

I presume Ratings are important, but the reason the station is so hard to listen to is all the advertising. I don't count them, but sometimes I think  there must be  about  ten ads between discussion segments.

Obviously their  revenue must  depend  largely on advertising,but they just couldn't have more than they do now.

If the ratings are low, they can' t charge the advertisers more than they  do now.

I occasionally ask a friend  "did you hear  that interview on SEN". Invariably, they"ll reply...I just can't listen to that station  because of all the ads!"

I've listened to SEN pretty regularly since the early 2010s. I personally think that since the broadcast restructures started in 2017, before the formal refresh of 2018, they've gone downhill. 

The line-ups are very bland with minimal personalities. Plus, as has been mentioned, the adds are have been exponentially increased to the point of ad nauseum. It really makes it difficult to listen to. 

I'm not at all surprised the station is struggling; anecdotally speaking, so many friends who used to listen to the station have turned off in the last 5 years or so. 

I personally think the majority of hosts also struggle, for the most part, to meaningfully discuss any sport outside of the AFL, anyway. 

[layzie 33,801]

When the job needs doing.. 

[Supermercado 2,797]

I gave up listening to it religiously years ago but every time I did the sponsors were so two-bit and poxy that it was hard to believe the business could be profitable, especially now that it's operating out of multiple levels of a near-CBD office building rather than the tiny building they used to have on Swan Street. When Hutchy kept buying things and opening new stations I thought he must have cracked the secret to making it all work but it must all have been successful bluff that's catching up with him now.

Hope Finey buys it for a dollar and reappoints himself to the Final Siren.

[Kent 2,909]

The company owns this station i s borderline broke so adds wont be an issue in the future

[BLWNBA 1,004]

9 hours ago, Supermercado said:

I gave up listening to it religiously years ago but every time I did the sponsors were so two-bit and poxy that it was hard to believe the business could be profitable, especially now that it's operating out of multiple levels of a near-CBD office building rather than the tiny building they used to have on Swan Street. When Hutchy kept buying things and opening new stations I thought he must have cracked the secret to making it all work but it must all have been successful bluff that's catching up with him now.

Hope Finey buys it for a dollar and reappoints himself to the Final Siren.

Mark Fine on the Final Siren; the halcyon days. 

[whatwhat say what 22,755]

tom morris defects; off to ninefax - at least channel 9, if not the age as well

Edited November 15, 2023 by whatwhat say what

[Mazer Rackham 14,971]

As long as I get my Bertocchi ham before the doors are closed for the last time ...

[Bitter but optimistic 22,239]

Based on my, admittedly infrequent listening to SEN, I would the rate the ads as more entertaining and informative than the commentators/broadcasters.

[drysdale demon 4,835]

48 minutes ago, whatwhat say what said:

tom morris defects; off to ninefax - at least channel 9, if not the age as well

Head football reporter for 9

[Supermercado 2,797]

1 hour ago, BLWNBA said:

Mark Fine on the Final Siren; the halcyon days. 

Sometimes you kick. Sometimes you get kicked.

[Sir Why You Little 37,036]

40 minutes ago, Bitter but optimistic said:

Based on my, admittedly infrequent listening to SEN, I would the rate the ads as more entertaining and informative than the commentators/broadcasters.

They do have some very strange humans behind the microphone at times.  

[Mazer Rackham 14,971]

37 minutes ago, Bitter but optimistic said:

Based on my, admittedly infrequent listening to SEN, I would the rate the ads as more entertaining and informative than the commentators/broadcasters.

Hang on. They can talk about any subject under the sun.

"The cricket world cup is on. How many AFL players have played cricket? Give us a call, the lines are open."

"How about those Matildas? We'll talk about the AFL draft right after this short break."

"Coaching drama at Melbourne City. What are some of the biggest coaching dramas in the AFL? Give us a call, the lines are open."

"Spring carnival comes to a close. We'll discuss Carlton's chances next season right after this short break."

[adonski 12,134]

Hope Georgie Samios is doing okay

[Diamond_Jim 12,588]

15 minutes ago, Mazer Rackham said:

Hang on. They can talk about any subject under the sun.

"The cricket world cup is on. How many AFL players have played cricket? Give us a call, the lines are open."

"How about those Matildas? We'll talk about the AFL draft right after this short break."

"Coaching drama at Melbourne City. What are some of the biggest coaching dramas in the AFL? Give us a call, the lines are open."

"Spring carnival comes to a close. We'll discuss Carlton's chances next season right after this short break."

It used to be tradie radio in the sense that it was background noise on building sites. Not sure what it is these days. Very difficult to build a national network as the national synergies in radio are few and far between. Perhaps ad selling but for that you have to deliver the required demographic.

The other one that is looking down the barrel is Kayo. Losing sports.. no summer blockbusters... mainly free to air copies for AFL games.. price gone up... no increase in picture quality. The value proposition is fast disappearing for many as it  fights for a place in the house streaming budget. Even Youtube doubled its prices last month. Addin Netflix with their ban on password sharing, the actors and writers strike in USA (no new content for possibly a year) and you are looking at a perfect storm for this sector

[layzie 33,801]

31 minutes ago, adonski said:

Hope Georgie Samios is doing okay

One of the station's prized assets.