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Revenue from TV exposure - 2019

Engorged Onion
Engorged Onion
in Melbourne Demons

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I wasn’t sure where to put this.

Assuming that we’ve made finals, and that we do play a genuinely attractive brand of football with some core players that people would watch, this means we will have greater exposure in marquee times - on tv-  what/how much does this mean to the clubs revenue stream?

and for those with knowledge  far greater than mine, what sort of difference does Friday night fixtures mean in dollar terms per game? If indeed a figure can be given. 

Edited by Danelska

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      On 30/08/2018 at 04:51, Danelska said:

    I wasn’t sure where to put this.

    Assuming that we’ve made finals, and that we do play a genuinely attractive brand of football with some core players that people would watch, this means we will have greater exposure in marquee times - on tv-  what/how much does this mean to the clubs revenue stream?

    and for those with knowledge  far greater than mine, what sort of difference does Friday night fixtures mean in dollar terms per game? If indeed a figure can be given. 

    Had to put a figure on it. It's a broad application because teams wouldn't benefit directly from broadcast revenue. However, advertising rates generally impact reach and amplification. So on Friday night you have enhanced brand awareness, more people viewing and engaging with the brand. This enhances brand awareness, sponsorship.

    I would estimate that an extra Friday night fixture in place of, say, a Sunday 1pm match, would probably impact bottom line to the tune of a few million dollars. In increases a club's bargaining power, that's for sure. 

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      On 30/08/2018 at 05:21, praha said:

    Had to put a figure on it. It's a broad application because teams wouldn't benefit directly from broadcast revenue. However, advertising rates generally impact reach and amplification. So on Friday night you have enhanced brand awareness, more people viewing and engaging with the brand. This enhances brand awareness, sponsorship.

    I would estimate that an extra Friday night fixture in place of, say, a Sunday 1pm match, would probably impact bottom line to the tune of a few million dollars. In increases a club's bargaining power, that's for sure. 

    Lucky Carlton. But give 'em a priority pick anyway.

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      On 30/08/2018 at 06:17, Chook said:

    Lucky Carlton. But give 'em a priority pick anyway.

    Bottom line is Blues supporters must bring in the numbers. 

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    I wonder if current sponsorship contracts have clauses that pay x amount of money based on Friday night games, channel 7 games or wins. I doubt it because the trade off would be that we wouldn't make much in the lean years! I expect PJ and his team sold our newest sponsors - especially the big ones in Zurich and iSelect - on a strong chance of more success and more exposure in the future. Pretty much it was get in now and get good value or the price will go up.

    So I'm not sure if we'll make more money on current deals purely on the back of a better fixture right away, but if we keep the same fixture due to success then we can charge more for the same sponsorship's we have now. And we can add more sponsors I'm sure. I'm sure instead of chasing sponsors in the lean years it would be very nice to have companies competing for us.

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      On 30/08/2018 at 04:51, Danelska said:

     

    Assuming that we’ve made finals, and that we do play a genuinely attractive brand of football with some core players that people would watch, this means we will have greater exposure in marquee times - on tv-  what/how much does this mean to the clubs revenue stream?

     

    Question is why does Melbourne have to get to this level before getting Friday night games when they are handed out like candy to rubbish teams like Carlton and St Kilda?

    Its ok I will answer that one - the AFL hierarchy are corrupt.

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      On 30/08/2018 at 07:44, Petraccattack said:

    Question is why does Melbourne have to get to this level before getting Friday night games when they are handed out like candy to rubbish teams like Carlton and St Kilda?

    Its ok I will answer that one - the AFL hierarchy are corrupt.

    with all due respect... it could be true, it could not be true....either way, you work within the system that you have... so that narrative bores the hell out of me...

     

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    For so many years our club tried to get the off field right, enter our saviour PJ who says - get the footy right first and the rest will follow, how right was he! What a legend.

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      On 30/08/2018 at 07:30, DeeSpencer said:

    I wonder if current sponsorship contracts have clauses that pay x amount of money based on Friday night games, channel 7 games or wins. I doubt it because the trade off would be that we wouldn't make much in the lean years! I expect PJ and his team sold our newest sponsors - especially the big ones in Zurich and iSelect - on a strong chance of more success and more exposure in the future. Pretty much it was get in now and get good value or the price will go up.

    So I'm not sure if we'll make more money on current deals purely on the back of a better fixture right away, but if we keep the same fixture due to success then we can charge more for the same sponsorship's we have now. And we can add more sponsors I'm sure. I'm sure instead of chasing sponsors in the lean years it would be very nice to have companies competing for us.

    would be amazed if the contracts didn't have such clauses.

    Have never seen a sponsorship contract (and I've seen a few) without bonus payments for hitting certain targets. The question is what those targets are. Certainly finals would be a key as in simple terms it's more weeks of high level exposure. Friday night games could come into it as would ratings in key markets and amongst key demographics.

    Quite possible we sold ourselves low but I hope not.

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    In addition to Queens Birthday and Anzac Eve, I’d say we’ll be looking at the following next year at the least:

    1) One home Friday night at the G

    2) One away Friday night at Etihad or the G

    3) An interstate Friday night

    4) An interstate Thursday night 

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    Comes in as one of those intangibles. Remembering that the media/marketing world very much revolves around its own egos and moods.

    Being highly visible and part of the general conversation is a big plus. It also helps that we seem to have a real talent now for the kinds of games that opposition supporters remember too, though it'd be nice if a few more of those cliffhangers went our way!

    The semi-final TV ratings in particular will be huge after we brutally crush Geelong, our enemies will fear our wrath and all who witness it will long to be among us, though they know they are unworthy.

    Too far?

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    • Like 1
      On 30/08/2018 at 10:19, Little Goffy said:

    Comes in as one of those intangibles. Remembering that the media/marketing world very much revolves around its own egos and moods.

    Being highly visible and part of the general conversation is a big plus. It also helps that we seem to have a real talent now for the kinds of games that opposition supporters remember too, though it'd be nice if a few more of those cliffhangers went our way!

    The semi-final TV ratings in particular will be huge after we brutally crush Geelong, our enemies will fear our wrath and all who witness it will long to be among us, though they know they are unworthy.

    Too far?

    Shaking him vigorously . Wake up wake up LG!

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    This reminds me of how unimportant attendance at games is becoming.

    Sadly it is now running a long way  down the list of  revenue streams.

    The AFL don't treat them seriously you only have to look at how badly supporters get treated every year when finals tickets go on sale. Year after year it is very poorly run and year after year the AFL declare this will not happen again. Their crocodile tears are actually a little funny.

    It is now all about eyes on screens and the clubs with the most eyes get the cream.

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    Sponsorship deals are sold with exposure quotas, hopefully our deals get bigger and more lucrative from now on. 

    “If we make Finals bonuses get paid....”

    Exposure = $$$$$

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    Exactly playing more Friday nights means more sponsorship $$ due to the ratings it brings. Im expecting at least 3 in addition to other 2 blockbuster games.

    And hopefully more gems at Adelaide Oval :)

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