Bank Of Melbourne Banking on Melbourne fc

[BAMF 4,385]

Not sure who the sponsor is, but can confirm that the position on the back of the jumper for a sponsor logo has been sold for $1.9m. Still searching for a sponsor for the front of the jumper. Gives the club around $1.2m more a year to spend on FD etc.

Wow! that's a lot of cash.

[Adzman 2,154]

Latest I heard was the Bank of Melbourne may have been passed over for someone else. BoM is still looking to be involved in football, perhaps at VFL level.

[beelzebub 23,383]

Maybe those better placed to explain might do so.

Whywould we necessarily miss out at all. There are two spots for major exposure.. the fornt and across the back. Both have excellent media potential.. Ask either of Hankook and Kapserky.

What Im getting at is there are twos pots open.. One apparently a done deal..stil lleaves the other.

Must be missing something here

[Brettmcg 24]

My information is that Kaspersky will stay on, albeit in a diminished capacity. They have been supporting the Digital Demons programs etc. and are likely to extend their support of these initiatives beyond 2011.

[beelzebub 23,383]

My information is that Kaspersky will stay on, albeit in a diminished capacity. They have been supporting the Digital Demons programs etc. and are likely to extend their support of these initiatives beyond 2011.

Thats good news.. Still means one major spot open ?

[Guest Gareth Keenan]

Yes, the front of the jumper.

If we get $1.9mil per year for the back, when we were previously receiving $700K, we are now $1.2mil better off per year. For the back.

Reportedly, the front was also worth $700K, so using the same logic, we could potentially receive $1.9mil for the front also.

Leaving us up by $2.4mil per year.

Football department spending could creep up to near the big clubs, with that sort of cash injection.

It will be very interesting to see.

[beelzebub 23,383]

With Melbournes seeming inability to evade the media ( invariably for all the wrong reasons ) the sponsors have had a very very good amount of exposure. Bang for buck it would have to rate well. Whomever gets on board now for the ride of the next 3-5 years will get even more.

The Dees make for a good billboard.. as to a footy team .........

[drdrake 3,187]

Great news for the back of the jumper. If the BOM missed the back of the jumper deal why wouldn't we offer them the front of the jumper? To me I reckon the front of the jumper gets more exposure.

In regards to an announcement you might find we can't until current contracts expire.

like a couple of people I also heard Energy Watch will be a sponser in 2012.

Edited August 24, 2011 by drdrake

[DemonDave 1,089]

like a couple of people I also heard Energy Watch will be a sponser in 2012.

I would sure hope it isnt, and highly doubt Energy Watch will be our sponsor next year.

For those of you that have seen their ads where an Indian salesperson is doorknocking trying to offer cheaper electricity prices to a hapless bloke, only to be intercepted by a scantily clad 'energy referee', well those ads have been pulled due to justified complaints that the ads invoke racial stereotyping.

To make matters worse for 'Energy Watch', the proverbial will most likely hit the fan in the ensuing months, as a litany of complaints have lead consumer groups to uncover that this company is nothing but a front for AGL. Expect Consumer Affairs to come a knockin sometime soon.

[Demonic Ascent 0]

I would sure hope it isnt, and highly doubt Energy Watch will be our sponsor next year.

For those of you that have seen their ads where an Indian salesperson is doorknocking trying to offer cheaper electricity prices to a hapless bloke, only to be intercepted by a scantily clad 'energy referee', well those ads have been pulled due to justified complaints that the ads invoke racial stereotyping.

To make matters worse for 'Energy Watch', the proverbial will most likely hit the fan in the ensuing months, as a litany of complaints have lead consumer groups to uncover that this company is nothing but a front for AGL. Expect Consumer Affairs to come a knockin sometime soon.

But their money's still green right?

[rpfc 28,779]

But their money's still green right?

Hope not.

Conversion rate is terrible...

[Demonic Ascent 0]

Hope not.

Conversion rate is terrible...

Haha pay that. I was going to write something less Yanqui but thought the saying was apt.

[daisycutter 29,738]

Hope not.

Conversion rate is terrible...

depending also on whether you have a not-so-smart meter

[MelbournePassion 7]

fantastic. Cameron Schwab may have saved his job for sure if this sponsorship deal is accurate

[Kiss of Death 755]

Also hoping Energy Watch aren't on board - pretty sure places like this would just work as sales channels for whichever power company wants to pay them the most commission per sale. That referee advertisement really made me cringe though, thank god it's gone!

You know, there's probably quite a few people out there thinking perhaps Schwabby was talking up this 'massive sponsorship deal' to stop people questioning his own position at the club. I'll be very happy when the deal is made public.

[Guest Gareth Keenan]

At the pre-match function on Sunday, Schwab was trumpeting it to the room as a done deal.

$1.9mil for the back of the jumper.

We are still in negotiations with other parties for the front of the jumper.

Hankook and Kaspersky, CS said, were priced out of the market.

Although, I think we all seem to know now that Hankook had other issues with their deal... or maybe they objected to the exponential price hike for the same services, and were looking to save face by allaying blame on the club.

[Adam The God 30,411]

Hope not.

Conversion rate is terrible...

http://www.google.com.au/imgres?q=%24100+AU&um=1&hl=en&client=safari&sa=N&rls=en&biw=1330&bih=689&tbm=isch&tbnid=U1cWPA7x21uRwM:&imgrefurl=http://www.banknotesaussie.com.au/index.php%253Fmain_page%253Dindex%2526cPath%253D3_78&docid=up_iattn5O1mfM&w=640&h=274&ei=GflUTo62F-KdmQXcqI3tDw&zoom=1&iact=hc&vpx=137&vpy=109&dur=6682&hovh=147&hovw=343&tx=186&ty=104&page=1&tbnh=76&tbnw=177&start=0&ndsp=27&ved=1t:429,r:0,s:0

[Bonkers 994]

Yes, the front of the jumper.

If we get $1.9mil per year for the back, when we were previously receiving $700K, we are now $1.2mil better off per year. For the back.

Reportedly, the front was also worth $700K, so using the same logic, we could potentially receive $1.9mil for the front also.

Leaving us up by $2.4mil per year.

Football department spending could creep up to near the big clubs, with that sort of cash injection.

It will be very interesting to see.

The club is receiving $5mil over 3 years currently. $0.7 for the front & $1 mil for the back roughly. Skews your logic a little bit, but the club looks like it will double the current deals in place.

[Guest Gareth Keenan]

According to Schwab himself, pretty sure the figures quoted were ~$700K for the back, and we were getting around ~$1.4-$1.5mil per year.

[Bonkers 994]

According to Schwab himself, pretty sure the figures quoted were ~$700K for the back, and we were getting around ~$1.4-$1.5mil per year.

Current sponsorship deal

[Guest Gareth Keenan]

Ok, well I see that as probably just rounding up to $5mil, as tends to happen, but if it is the case, then it's still only $1.6-$1.7mil total per year.

~$700K for one deal, then max ~$1mil for the other, or ~850K for each (certain I've heard one quoted as ~$700K-$750K).

I would have assumed the back of the jumper was cheaper than the front.

Either way, this is all supposition, and a sizeable increase of $1mil+ in sponsorship per year is impressive nonetheless.

[Bonkers 994]

Ok, well I see that as probably just rounding up to $5mil, as tends to happen, but if it is the case, then it's still only $1.6-$1.7mil total per year.

~$700K for one deal, then max ~$1mil for the other, or ~850K for each (certain I've heard one quoted as ~$700K-$750K).

I would have assumed the back of the jumper was cheaper than the front.

Either way, this is all supposition, and a sizeable increase of $1mil+ in sponsorship per year is impressive nonetheless.

Yeh I agree, from memory I recall kaspersky paying more in sponsorship than Hankook at the time. Pretty sure that Hankook is paying 700k per year.

[Demon17 5,203]

So...next to the Westpac Centre will be the Bank of Melbourne Centre for Excellence..?

Westpac own them don't they.

Could thus be true and make sense as neighbours?

[La Dee-vina Comedia 16,909]

Is anyone else concerned that there has been no official announcement? It's been quite some time since the sponsorship was mooted. I'd hate to think all this conjecture is for naught.

Edited August 25, 2011 by La Dee-vina Commedia

[Striker475 696]

Is anyone else concerned that there has been no official announcement? It's been quite some time since the sponsorship was mooted. I'd hate to think all this conjecture is for naught.

Might be legal reasons, don't want to announce a new sponsor til the end of the year as it conflicts with the current jumper. Wouldn't be surprised if its put off until the new jumper is announced tbh