Melbourne Merchandise- There is hope!

[Jaded No More 57,820]

Nice to see you using your skills for good

Fwiw, this was discussed at the Melbourne Youth Summit. The Dees had someone there who works at Globe and a 'hoodie' was specifically mentioned, so you might find the Club are open to these ideas and/or already have something in the pipeline.

I know, finally doing something which gives me an excuse to procrastinate on Demonland

I'm spewing that I didn't make it to the Youth Summit so I could whinge about the merchandise, but I do know the guy from Globe that you're talking about (he did a guest lecture at uni once upon a time). There is, in my mind at least, a real opportunity for Melbourne to get a secondary apparel sponsor on board, similar to the Jeff Banks sponsorship, only for casual merchandise.

This means that Melbourne can draw on Globe's expertise in development and design, and Globe can get some much needed exposure through their association with a national football club (that caters to the sort of supporter group they would be targeting).

Ah, to be given free reigns at the MFC!

[dee-luded 2,958]

I also prefer the darker, deeper 'blood' red and I will definitely use that. The navy is also going to be a very very dark navy. That's why I don't think I'll use much black.

When I send it all to the club I'll attach the colour codes so that if they do want to take some of the ideas on board, they'll be able to use the same colour tones.

I've got so much to do before this project is due, because as well as garment designs, we're required to come up with marketing and merchandising ideas for the range, so packaging, visual displays, tags, fabrications etc... then put the entire collection into a catalogue. The finished catalogue is what I'll (hopefully) send to the club.

Good luck with all that study & work there Jaded.

[Rogue 585]

I know, finally doing something which gives me an excuse to procrastinate on Demonland

I don't know if this was a brilliant strategic move or an impending disaster

[Daemn 2]

I admire your spirit but there are so many things wrong with this post.

$3.00 a garment o/s means poverty wages for the workers who actually produce the T. The UN and the International Labour Organisation are working hard to eradicate sweat shop practices in so-called third world countries. Looking to profit from this is unethical and exploitative.

Understand your morals champ, but it's economies of scale and globalisation at work...welcome to the market force that is Made in China...For the record, any T order of 2000+ units made to a domestic supplier will see that supplier source those T's from an O/S supplier. Oz just doesn't have a viable textile / garment manufacturing industry.

Lastly, IMF actually encourage controlled foreign investment into under developed economies which they regulate to enhance economic development in these communities.

[olgreydingo 51]

I buy my stuff on Family day.

[H_T 2,941]

Good luck with your CAD project. I'm sure you will be working around the clock. What better way to ensure your level interest is at such a high.

[Guest Thomo]

Hi Jaded,

Aside from a jumper, the only Demons thing I wear is a polo shirt if I'm forced to play golf. Most of the gear that I see seems to be aimed at the golf course, kids under 12 or exercise stuff. None of which I would wear.

Have a look at the surf/skate brands, that's the stuff that I would pay money for.

Thomo.

[Craig Drinker 179]

MFC logo Hoody with 45 on one side and 16 on the left

Grey U.S College style hoodies seem to be popular. Maybe with the MFC initials on the front?

[Jaded No More 57,820]

Have a look at the surf/skate brands, that's the stuff that I would pay money for.

As far as I know surf/skate brands are big on the hoodies, zip-up jumpers, tees (long and short sleeve) and casual jackets, which are all things that I want to include in the range.

Is there a specific product or brand that you have in mind?

If you or anyone has an item that they've seen and really like, attach a picture or a link and I can incorporate the basic shape or some of the design elements in the collection.

Grey U.S College style hoodies seem to be popular. Maybe with the MFC initials on the front?

I'm definitely liking the collegian look. It's a big trend with sportswear retailers and is a real cash cow.

Elements of that look, particularly the idea of 'tags' or branding stamps, as well as the use of numbers as prints is definitely stuff that should be incorporated into a sports-focused collection.

For anyone not familiar with the style, Franklin Marshall is the sort of label that I'd be looking at.

[H_T 2,941]

I'm definitely liking the collegian look. It's a big trend with sportswear retailers and is a real cash cow.

Elements of that look, particularly the idea of 'tags' or branding stamps, as well as the use of numbers as prints is definitely stuff that should be incorporated into a sports-focused collection.

For anyone not familiar with the style, Franklin Marshall is the sort of label that I'd be looking at.

I must say, I do like that style.

[Mousey 47]

Looking forward to seeing what you come up with

[dee-luded 2,958]

As far as I know surf/skate brands are big on the hoodies, zip-up jumpers, tees (long and short sleeve) and casual jackets, which are all things that I want to include in the range.

Is there a specific product or brand that you have in mind?

If you or anyone has an item that they've seen and really like, attach a picture or a link and I can incorporate the basic shape or some of the design elements in the collection.

I'm definitely liking the collegian look. It's a big trend with sportswear retailers and is a real cash cow.

Elements of that look, particularly the idea of 'tags' or branding stamps, as well as the use of numbers as prints is definitely stuff that should be incorporated into a sports-focused collection.

For anyone not familiar with the style, Franklin Marshall is the sort of label that I'd be looking at.

I like your thinking, something I know thats needed IMO, is clothing to shield the cold MCG/Casey weather.

*/ reversible hoodies

*/ Goretex type Jacket -subtle Navy with red piping or so, red lining pockets & collar...

*/ Lightweight bomber type Jacket

* a decent "demon tartan" casual wear Scarf

*/ nicknaks like someone suggested - Bandanas/ Gloves/Mittens/

*/ a car attachable flag or like for winners drive home?

[Jaded No More 57,820]

I like your thinking, something I know thats needed IMO, is clothing to shield the cold MCG/Casey weather.

*/ reversible hoodies

*/ Goretex type Jacket -subtle Navy with red piping or so, red lining pockets & collar...

*/ Lightweight bomber type Jacket

* a decent "demon tartan" casual wear Scarf

*/ nicknaks like someone suggested - Bandanas/ Gloves/Mittens/

*/ a car attachable flag or like for winners drive home?

I'm not gonna delve into merchandise that is not classified as apparel, such as flags etc... because that is not my area of expertise.

With accessories, I'll steer clear of scarves, since I think we all have more than enough, but definitely caps (unisex military style ones probably) and beanies are a must. Gloves are also a good idea.

Obviously outerwear, so jackets, jumpers, bomber jackets etc... are going to be the most appropriate and salable items, but I'll also do some lighter weight tops and tees/polo. One because we do play games in the heat at the start of the season, and secondly because the collection is made to be worn outside of the footy as well, and you need to have a balance of winter, summer and transeasonal pieces to ensure you generate sales all year long (with the primary focus obviously being winter).

The idea of 'convertible' clothing is also something that I want to incorporate, so reversible hoodies and jackets with removable sleeves/hoods. That gives the piece a more functional aspect, and I know myself that I'd rug up to the footy, only to get overheated when I start abusing players/umpires, so having the option of removing a layer is important.

[dee-luded 2,958]

I'm not gonna delve into merchandise that is not classified as apparel, such as flags etc... because that is not my area of expertise.

With accessories, I'll steer clear of scarves, since I think we all have more than enough, but definitely caps (unisex military style ones probably) and beanies are a must. Gloves are also a good idea.

Obviously outerwear, so jackets, jumpers, bomber jackets etc... are going to be the most appropriate and salable items, but I'll also do some lighter weight tops and tees/polo. One because we do play games in the heat at the start of the season, and secondly because the collection is made to be worn outside of the footy as well, and you need to have a balance of winter, summer and transeasonal pieces to ensure you generate sales all year long (with the primary focus obviously being winter).

The idea of 'convertible' clothing is also something that I want to incorporate, so reversible hoodies and jackets with removable sleeves/hoods. That gives the piece a more functional aspect, and I know myself that I'd rug up to the footy, only to get overheated when I start abusing players/umpires, so having the option of removing a layer is important.

[Yze_Magic 3]

Sorry Jaded, I cant do the poll.

It is telling me - You have already voted in this poll .

When I definiely havent.

What the?

[Jaded No More 57,820]

Sorry Jaded, I cant do the poll.

It is telling me - You have already voted in this poll .

When I definiely havent.

What the?

Hey genius, did you click "view votes", also known as 'null vote'?

You can PM me your answers and I can insert them manually.

[Whispering_Jack 27,970]

Sorry Jaded, I cant do the poll.

It is telling me - You have already voted in this poll .

When I definiely havent.

What the?

Just out of interest how do you think tank tops in red and navy would go in a summer range?

[Jaded No More 57,820]

Just out of interest how do you think tank tops in red and navy would go in a summer range?

Well it depends if you're thinking just very plain 'wife beater' style singlets, that you can sell really cheaply, in either red or navy with a small Melbourne emblem placed somewhere, because that would probably sell quite well.

It'll be a level entry product, one you'd buy in multiples and wear to the gym, in the garden, etc...

If you're thinking the high performance type singles, the kind that Reebok makes for us, and which are already available, I'd say they are less likely to sell. You can buy performance products in every sportswear shop for a lot less, and from my experience performance wear is often your worst seller. It's expensive to make, your margins are often lower and you sell much smaller volumes.

Working on some of the jackets at the moment, I'm thinking those products will need to retail at around $150-$200 for the club to make a decent margin, purely because they are complex garments to make.

But, I do think it's important to cater to every consumer group that exists within the club, which means you have to have basics on offer that younger consumers can afford. That's where a singlet might be a good core product, along with caps/beanies/tees.

The issue at the moment is that for the purposes of the project I need to have no more than 10 items, but the way this has taken off I could easily do a 25 piece range, which I would love to do, but I just don't have the time.

I'm more than happy to get as many designs as I can done in the time that I have, and once my exams/assignments are finished I will happily add and build onto the collection, before sending it to the club.

I'm taking into account that once I put some of the initial specs up, every poster and his dog will have an opinion and I'll need to do a complete re-work, which is going to be a lot of fun <_<

On the other hand, if someone is willing to do my other assignments...

[Yze_Magic 3]

Just out of interest how do you think tank tops in red and navy would go in a summer range?

For the buff supporter like myself, they would be great.

Nice chance to show of my chiseled arms, and it will give the female MFC supporters something to talk about.

[e25 5]

For the buff supporter like myself, they would be great.

Nice chance to show of my chiseled arms, and it will give the female MFC supporters something to talk about.

You mean it'd give you something to talk about people talking about.

[dee-luded 2,958]

Just out of interest how do you think tank tops in red and navy would go in a summer range?

What about an armour plated Volvo with all wheel drive caterpillar tracks.

[Trisul 636]

'wife beater' style singlets

Sadly a common term these days so not having a go, but it's pretty demeaning. And sexist. Singlet works.

Guess I'm a little miffed because, yeah, I'd buy one ...

[H_T 2,941]

Sadly a common term these days so not having a go, but it's pretty demeaning. And sexist. Singlet works.

Guess I'm a little miffed because, yeah, I'd buy one ...

[Jaded No More 57,820]

Sadly a common term these days so not having a go, but it's pretty demeaning. And sexist. Singlet works.

Guess I'm a little miffed because, yeah, I'd buy one ...

It's not a pretty term, but if I said a "two by two cotton ribbed singlet with a single lock hem" would you know what I was on about?

[Jaded No More 57,820]

Thank you all for your participation.

I'm going to lock this thread now, because I think I've gathered a good volume of responses and I have a fair idea of what people want.

Look out for another thread in the next day or two with all of the initial garment designs, where you can have your say again.

Cheers!