Jump to content
View in the app

A better way to browse. Learn more.

Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

Talking Point: What does the Melbourne Football Club stand for?

Featured Replies

Good to see you've become more moderate now that you've changed your alter ego to abstemious BBO.

if this is serious? case closed

It is now all about winning games. If we don't do that the clubstands for nothing

Wins will get the place rolling

oh, swyl

Jack, as you might remember, I'm one of the many teachers on Demonland. A much respected colleague of mine once suggested that a school's reputation is usually based on the things that happened 6 - 10 years ago. I think footy clubs are similar. The hard yards that are being made will be recognised in a decade and when, as others have suggested, we start winning, all the things that we want to stand for now will in fact be openly respected by other clubs and their supporters. Well, here's hoping anyway.

What we stand for seems like another expression for 'culture'. This appears to be one of the key reasons for Goodwin's appointment. He is big on culture in Roosy's view. Hope he can walk the walk. Then we'll stand for something.

culture, we have to stop being run by anal snobs, & open up to the world, like the wall coming down. let the people in free to choose if they like or if they do not.

bring the organisation back to the people, & being a true 'Club' again.

Success in an organisation is about clarity of expectation. If people are unsure of what is required/expected of them they will not perform at their best. Success comes when every "difficult conversation" about performance is framed by a shared understanding of the organisation's expectations.

You can call it culture or whatever you like, but without a shared understanding, success will not come. It's not enough to hope for success, or for individuals to do their best; it's about everybody working as one to achieve a shared goal.

The MFC has to stand for something. An uncompromising belief in our ability to be successful would be a good start.

this is more inward isolationist looking twaddle about Us.

... and not about being open & accessible to the ones who would like to be attached the people want attachment, not to be looked down upon from melbourne supporters from Up High. kings of the small pond this attitude.

we have to look into the eyes of those disenchanted with what we've become, accept how 'they feel & see it', & take the responsibility, that we are not popular for reasons.

 

​What does any club stand for?

the love of the supporters & their method of passionate support describes that question, ask them.... I can't answer for Us. I don't know what 'We' stand for because it isn't obvious; maybe its 'tweed' or 'fawn velour'. don't know.

but whatever it is, it isn't anything to be proud of, or passionate for. maybe we should all be ',judges in fawn jackets', sitting in judgement of the whole footy world. at least we'll be taken seriously, & roundly Hated vehemently. this is what we may be closest to atmo?

how can the players love this value, no wonder they all locse their passions. and g4et selfish & lazy. our recent old ways have killed their passion.

if this is serious? case closed

oh, swyl

culture, we have to stop being run by anal snobs, & open up to the world, like the wall coming down. let the people in free to choose if they like or if they do not.

bring the organisation back to the people, & being a true 'Club' again.

this is more inward isolationist looking twaddle about Us.

... and not about being open & accessible to the ones who would like to be attached the people want attachment, not to be looked down upon from melbourne supporters from Up High. kings of the small pond this attitude.

we have to look into the eyes of those disenchanted with what we've become, accept how 'they feel & see it', & take the responsibility, that we are not popular for reasons.

"Twaddle"? Oh well, twaddle is in the eye of the beholder. If it it makes you feel good to be dismissive, knock yourself out.

 

We must be feared!

Smashing the opposition will get us a long way to achieving that position.

We must be feared!

Smashing the opposition will get us a long way to achieving that position.

Nailed it Pig.

When our opposition team has a sleepless night before a game that is what the MFC must stand for again

I am sure this was what Smithy and Checker demanded during both of our 3peats years...


"Twaddle"? Oh well, twaddle is in the eye of the beholder. If it it makes you feel good to be dismissive, knock yourself out.

dismissive, that's your interpretation.

I wasn't being dismissive, I was saying here is exhibit 'A'...

'dismissive' is what some people receive, from those who think they're superior, & their shyte is sweeter, somehow purer. it all goes in & it all comes back out thin the same manner.

but dismissive behavior is given out by the intolerant narcissistic types, mostly.

We must be feared!

Smashing the opposition will get us a long way to achieving that position.

we need to regain that tenacity we had been developing, which started to show up in late 86-87

but more-so, (we the whole club, supporters) have to lower our elevated opinions of ourselves & become normal again... this will allow the players to keep their feet on the ground, & keep their feet as it were. or keep their heads switched ON.

dismissive, that's your interpretation.

I wasn't being dismissive, I was saying here is exhibit 'A'...

'dismissive' is what some people receive, from those who think they're superior, & their shyte is sweeter, somehow purer. it all goes in & it all comes back out thin the same manner.

but dismissive behavior is given out by the intolerant narcissistic types, mostly.

I think you missed my point, but that's okay. You're entitled to to your opinion.

 

It's a football club, not a political party or lobby group, so please don't as the question 'what does the club stand for' of MFC or any other sporting club - it's painful.

It's a football club, not a political party or lobby group, so please don't as the question 'what does the club stand for' of MFC or any other sporting club - it's painful.

Sadly, we do need to represent something. If you don't like the phrase 'represent something' then I would rephrase that into 'needing a brand'. Any good company will tell you that you need some kind of association when your name is mentioned. We have that. Unfortunately, for the time being, it isn't a good association.


Sadly, we do need to represent something. If you don't like the phrase 'represent something' then I would rephrase that into 'needing a brand'. Any good company will tell you that you need some kind of association when your name is mentioned. We have that. Unfortunately, for the time being, it isn't a good association.

agreed CBF.

I think what Jimma stood for, & his family is love & tolerance, humanity & equality, forgiveness & a fair go. all great qualities for a person & an ethos for a Club. the same values were Robbie flowers.

Its a human trait that does not sit with a 'look down on judgmentally attitude'... Lets for goodness sake lose this political correctness & become ordinary people doing normal people things & looking out for one another.

the culture thats invaded the club I loved makes me sick. or is it that I just hadn't noticed it before internet?

I think we need to establish our credibility as a team before anything and then we can start establishing great rivalries. Start beating the likes of Sydney or Adelaide on a regular basis both at home or away and we should be able to say with honesty that we represent the biggest city in our state and not just a small suburb that forms a part of it.

​What does any club stand for?

Hawthorn.......winningness? That's what I would like to stand for.

Virtues such as Truth, Justice, Fairness, Honesty etc are all things that you can stand for.

Winning or being feared by an opponent aren't but are what all clubs play for and aspire too.

As I have posted earlier it is an exercise in futility in trying to name any club that actually stands for something tangible.

Virtues such as Truth, Justice, Fairness, Honesty etc are all things that you can stand for.

Winning or being feared by an opponent aren't but are what all clubs play for and aspire too.

As I have posted earlier it is an exercise in futility in trying to name any club that actually stands for something tangible.

In certain eras, clubs have stood for certain things.

Richmond 60-70's: Ruthlessness.

Hawthorn (Since 1961): Discipline.

Carlton (70's-80's): Professionalism/Arrogance/Success

North (70's): Innovation

Sydney (00's onwards): Accountability/teamwork

Sometimes these reputations fade. Richmond's reputation morphed from one that symbolized ruthlessness in the pursuit of success to symbolizing a chronic impatience and a need to feed a completely unreasonable supporter base. Carlton's reputation morphed from one of success to one that couldn't hear the train coming until it was much too late (see their 2002 season).


In certain eras, clubs have stood for certain things.

Richmond 60-70's: Ruthlessness.

Hawthorn (Since 1961): Discipline.

Carlton (70's-80's): Professionalism/Arrogance/Success

North (70's): Innovation

Sydney (00's onwards): Accountability/teamwork

Sometimes these reputations fade. Richmond's reputation morphed from one that symbolized ruthlessness in the pursuit of success to symbolizing a chronic impatience and a need to feed a completely unreasonable supporter base. Carlton's reputation morphed from one of success to one that couldn't hear the train coming until it was much too late (see their 2002 season).

Melbourne since 1964: Soft underbelly in many areas of the club..

What do we stand for?

Misogynist old boys club, conservative reacts poorly to change, bitter, anger, frustrated. Not trusted by the governing body of the competition, the AFL, to elect its own board and hence competently run its own affairs. Overtly political.

Perceived ageing male dominated membership. Due to prolonged poor on-field performance is no longer relevant to the youth of today. Moving closer to its used by date, unless MFC can become competitive in memberships, sponsorships and gate receipts with other major Victorian clubs.

Resilient core group that have done an amazing job mentally to remain loyal and positive. Empathy / Sympathy from the public due to us being the founding forefathers of the competition but their patience is running thin - bad media ie tanking, poor recruiting , incompetent board selections etc has created an external believe of self inflicted problems.

Glimmer of hope with Roos and Jackson culture and on-field performance can be fixed. Have time but the clock is ticking. Winning will help but it will not solve all the issues.

What does this question even mean?

What does Hawthorn 'stand for'? Success? What does Collingwood 'stand for'? Something different?

If the question is 'how is Melbourne viewed by the public?', the answer is a combination of pity ('I feel sorry for them') and disgust ('I'm sick of this rabble wasting a spot in the competition'), and the only way to cure that is to win games.

Edited by titan_uranus

In certain eras, clubs have stood for certain things.

Richmond 60-70's: Ruthlessness.

Hawthorn (Since 1961): Discipline.

Carlton (70's-80's): Professionalism/Arrogance/Success

North (70's): Innovation

Sydney (00's onwards): Accountability/teamwork

Sometimes these reputations fade. Richmond's reputation morphed from one that symbolized ruthlessness in the pursuit of success to symbolizing a chronic impatience and a need to feed a completely unreasonable supporter base. Carlton's reputation morphed from one of success to one that couldn't hear the train coming until it was much too late (see their 2002 season).

Basically all those listed stood for winning, so does this mean only the most successful clubs over various periods stand for anything ?

Bottom line is you can only stand for one of two things, winning/success or losing/failure, those mentioned above didn't stand for those things it's just a description of how they achieved success, and if they hadn't won anything would we think thats what they "stood for".

Doubtful.

What does the club stand for? community the club does a lot of things exp. Read like a demon, bring poor kids to games, pink lady night, so I don't know what some are talking about the club being snobs, I think that's a myth even some of our supports have fallen for, what do other clubs do that is similar? And about tanking we are only looked down upon because we did not win flag out of it like hawthorn,Collingwood, west coast, and Sydney I am sure if we had a extra 10% of our salary cap like they have had for the last 10 years then we would have been as successful as them, every team that has had that extra salary cap has done well, when Brisbane had the three peat they had extra salary cap. So what does west coast stand for? Letting a drug users playing and they did nothing about cousin and Kerr, why because they were winning, some times winning does not mean a good culture, likewise with the bombers hird know what was going, on Bruce Reid warned them about it, even the ceo knew what was going on, but you see winning makes everything like alright,


Basically all those listed stood for winning, so does this mean only the most successful clubs over various periods stand for anything ?

Bottom line is you can only stand for one of two things, winning/success or losing/failure, those mentioned above didn't stand for those things it's just a description of how they achieved success, and if they hadn't won anything would we think thats what they "stood for".

Doubtful.

Not necessarily. Each of the adjectives I mentioned could be perceived as positive but they by no means were synonyms of each other.

Teams without a history of success can stand for things as well:

St. Kilda: the party club

Doggies: the battlers/the club of the (south) western suburbs

Us: the club of the 50's

Without any context put in, those descriptions could be perceived as either positive or negative.

Edited by Colin B. Flaubert

 

MFC stands for. My effing Club!

I think a related but different question to ask for this thread is "what differentiates our club" and also "how would we like to be differentiated in the future". From a marketing point of view you need more than just success to be a powerhouse (although it helps) and also a club may "stand" for great and noble values but it may simply be a marketable player or likeable logo or song that converts young children or adults that are new to the game to support a club.

The A-League has demonstrated how far behind Aussie Rules is in terms of atmosphere on match day and I can't help but feel that the first Aussie Rules club to get something similar happening will win a lot of new supporters. I also think the Dees could allow some of our likeable characters such as Bernie Vince to have a bit more creative license in the media as frankly the interviews at our club are too scripted and bland for my liking. Anyone else agree?

Edited by Romey


Archived

This topic is now archived and is closed to further replies.

Featured Content

  • 2026 AFL Fixture

    The Demons 2026 AFL Fixture is as good as can be expected considering their performances and finishes the past two seasons. Sunday games and late afternoon starts are on the menu with only 1 Friday night fixture until Round 15. They will travel 8 times including their home game in the Alice, their Gather Round game as well as a match against the Hawks in Tasmania. They will face, the Bombers, Bulldogs, the Suns, the Tigers, the Hawks and the Dockers twice.

    • 271 replies
  • TRAINING: Wednesday 12th November 2025

    A couple of Demonland Trackwatchers ventured down to Gosch's paddock to give you their brief observations on the second day of preseason training in the lead up to the 2026 Premiership Season.

      • Like
    • 1 reply
  • TRAINING: Monday 10th November 2025

    Several Demonland Trackwatchers were on hand at Gosch’s Paddock to share their observations from the opening day of preseason training, featuring the club’s 1st to 4th year players along with a few veterans and some fresh faces.

    • 1 reply
  • AFLW REPORT: Brisbane

    Melbourne returned to its city citadel, IKON Park, boasting a 10–2 home record and celebrating its 100th AFLW matchwith 3,711 fans creating a finals atmosphere. But in a repeat of Round 11, Brisbane proved too strong, too fit, and too relentless.  They brought their kicking boots: 9 goals, 2 points.

      • Thanks
    • 0 replies
  • AFLW PREVIEW: Brisbane

    Forget the haunting of Round 11 — we’ve got this. Melbourne returns to its inner-city fortress for its milestone 100th AFLW match, carrying a formidable 10–2 record at IKON Stadium. Brisbane’s record at the venue is more balanced: 4 wins, 4 losses and a draw. 

      • Thanks
      • Like
    • 11 replies
  • AFLW REPORT: Geelong

    Melbourne wrapped up the AFLW home and away season with a hard-fought 14-point win over Geelong at Kardinia Park. The result secured second place on the ladder with a 9–3 record and a home qualifying final against the Brisbane Lions next week.

      • Thanks
    • 2 replies

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.