Hi All,

Given there has been lots of discussion about the colour of the guernseys we wore in Friday night's NAB Cup game, we thought it was best to clarify the situation.

The jumpers we played in on Friday night are not the correct colour. They have been produced in error and will be fixed.

The intention of the new jumper was to get the red to a deeper, blood like, red.

We have experienced a number of teething problems with our new apparel partner New Balance which have been very frustrating but we are continuing to work through the issues because we believe the range, when it is produced correctly, is outstanding and that New Balance will be a great partner in the long term.

The original jumpers that the Club received prior to Christmas, for retail, had some colour imperfections in the emblem and the stars but were the correct red. New Balance recalled these jumpers on our request, to fix the stars and the emblem. New Balance then tried to reproduce the jumpers correctly in time for the intra club and Nab Cup games. Whilst they did fix the emblem and star imperfections, the new delivery were now an incorrect red and looked very pink.

New Balance are now remaking the jumpers for the third time, in time for Round 1, in the correct red.

The playing jumpers have sublimated numbers, GPS pockets and are a slightly different cut and fabric to retail jumpers so we can't wear the original retail jumpers (which are the correct red) on the field.

Due to the delivery times (the jumpers are made in China and have been further delayed by Chinese New Year) we will be wearing the jumpers with the incorrect red for the remainder of the Nab Cup matches. The red is incorrect on both the home and clash jumpers but arguably more noticeable on the clash.

The Club is acutely aware of the significance and importance of the Jumper to our game. We are bitterly disappointed to have to wear these jumpers for NAB Cup and that we are doing all we can to rectify the situation for Round 1.

Many thanks DHQ,

God damn new balance!

Seriously...

Thank you for the update. I am glad to hear that the jumpers will be fixed by round 1.

Ah , Made in China .

Nuff said .

Firstly HQ thankyou and the club for keeping us informed. We appreciate it greatly.

It's commendable that the club knows what it wants and is working towards it relentlessly.

Truly lamentable that NB stuffed up but let's hope all goes well for a good whiles yet

Thanks again and go Dees

Keep your eyes on the RED and the Blue

Thank you for the update. I am glad to hear that the jumpers will be fixed by round 1.

Thanks for the update.

But what the heck is a "sublimated number"? Is it something sexual or nobler and purer??

sub·li·mate   /v. ˈsʌbləˌmeɪt; n., adj. ˈsʌbləmɪt, -ˌmeɪt/ Show Spelled

[v. suhb-luh-meyt; n., adj. suhb-luh-mit, -meyt] Show IPA

verb, -mat·ed, -mat·ing, noun, adjective

–verb (used with object)

1. Psychology . to divert the energy of (a sexual or other biological impulse) from its immediate goal to one of a more acceptable social, moral, or aesthetic nature or use.

2. Chemistry .

a. to sublime (a solid substance); extract by this process.

b. to refine or purify (a substance).

3. to make nobler or purer: To read about great men sublimates ambition.

–verb (used without object)

4. to become sublimated; undergo sublimation.

–noun

5. Chemistry . the crystals, deposit, or material obtained when a substance is sublimated.

–adjective

6. purified or exalted; sublimated.

--------------------------------------------------------------------------------

Origin:

1425–75; late Middle English: exalted, sublimated < Latin sublīmātus (past participle of sublīmāre to elevate), equivalent to sublīm ( is ) sublime + -ātus -ate1

The jumpers are produced via a digital textile couring process that utilises dye sublimation techniques. I can only infer that it's meant the numbers( and all else , logos etc ) are printed too . So there's no generic guernsey which they could use in place.

Don't get me wrong I love my Dim Sum, San Choi Bow, Satay Beef Skewers, Cantonese Beef Steak & Lemon Chicken during CNY , but.... CNY causing delays...how long do they put off work for ?

Thanks for the update DemonHQ, it hasn't held back the boys performance. The jumpers will arrive soon enough.

The jumpers are produced via a digital textile couring process that utilises dye sublimation techniques. I can only infer that it's meant the numbers( and all else , logos etc ) are printed too . So there's no generic guernsey which they could use in place.

Gotcha. So pre-printed numbers (using dye sublimation printing techniques).

Thought it might have been something high-tech to protect the players from Aint-syndrome

Thank you HQ for clarification on this. Much appreciated

Don't get me wrong I love my Dim Sum, San Choi Bow, Satay Beef Skewers, Cantonese Beef Steak & Lemon Chicken during CNY , but.... CNY causing delays...how long do they put off work for ?

Thanks for the update DemonHQ, it hasn't held back the boys performance. The jumpers will arrive soon enough.

As I think I've said before, many factories close for over a month over CNY and some don't get many of their workers back when they reopen. Often the factories I deal with lose many workers during this period as well. It's a terrible time for production mistakes to occur.

But mistakes happen all the time especially with complicated production runs.

Hopefully they sort it out asap but now people can stop whinging at the club because clearly it's out of their hands.

It's not a whinge for the sake of it. It's a legitimate concern that we as members of the club are entitled to voice. The club is eminently aware of this and add it to their own dissatisfaction. Nothing wrong nor unwarranted by that.

As I think I've said before, many factories close for over a month over CNY and some don't get many of their workers back when they reopen.

Over a month...wow.

Thanks for the info DHQ. I like the way the club strives to keep us in the know.

So long as by Round 1 we're wearing the right jumper it's all good.

Thanks a lot Demon HQ.

Great to know the issue is being looked after and we won't have to watch our boys play in pink...especially if the umps are too!

Great to know the issue is being looked after and we won't have to watch our boys play in pink...especially if the umps are too!

I was going to mention that earlier. Anyone notice on Friday night the umps were in red ? Adel v Melb (red & red (or pink...) !

Come on AFL!

And A.Anderson said it wouldn't happen again....

Hi All,

Given there has been lots of discussion about the colour of the guernseys we wore in Friday night's NAB Cup game, we thought it was best to clarify the situation.

• The jumpers we played in on Friday night are not the correct colour. They have been produced in error and will be fixed.

• The intention of the new jumper was to get the red to a deeper, blood like, red.

• We have experienced a number of teething problems with our new apparel partner New Balance which have been very frustrating but we are continuing to work through the issues because we believe the range, when it is produced correctly, is outstanding and that New Balance will be a great partner in the long term.

• The original jumpers that the Club received prior to Christmas, for retail, had some colour imperfections in the emblem and the stars but were the correct red. New Balance recalled these jumpers on our request, to fix the stars and the emblem. New Balance then tried to reproduce the jumpers correctly in time for the intra club and Nab Cup games. Whilst they did fix the emblem and star imperfections, the new delivery were now an incorrect red and looked very pink.

• New Balance are now remaking the jumpers for the third time, in time for Round 1, in the correct red.

• The playing jumpers have sublimated numbers, GPS pockets and are a slightly different cut and fabric to retail jumpers so we can't wear the original retail jumpers (which are the correct red) on the field.

• Due to the delivery times (the jumpers are made in China and have been further delayed by Chinese New Year) we will be wearing the jumpers with the incorrect red for the remainder of the Nab Cup matches. The red is incorrect on both the home and clash jumpers but arguably more noticeable on the clash.

The Club is acutely aware of the significance and importance of the Jumper to our game. We are bitterly disappointed to have to wear these jumpers for NAB Cup and that we are doing all we can to rectify the situation for Round 1.

A word of freindly Warning,,, come, the Pink Lady Game,,, organise the jumpers, well in advance,,, or we may get Deep OX Blood RED,,, instead.

Why do they have to be made in china? Hang on, maybe they are blood red when they are made, and then by the time they get here they've faded.

It's not a whinge for the sake of it. It's a legitimate concern that we as members of the club are entitled to voice. The club is eminently aware of this and add it to their own dissatisfaction. Nothing wrong nor unwarranted by that.

Agree with your sentiments. This should not have happened a second time.Seems that the NB quality assurance team needs to be improved somewhat.

Over a month...wow.

CNY starts in Feb HT.

Seems that the NB quality assurance team needs to be improved somewhat.

Or given a good kick up the A...!

No doubt the boffins at NB were given a clear direction re what the Club wanted, and how important it was to get it right. To get it THAT wrong after all that, in our day and age, with all the sophisticated technological know-how, you have to just shake your head and wonder!

Anyway, as others have said, a BIG thanks to the Club for taking the time to give us an official explanation.

really good to see melbourne acually reading this forum and what the fans think and ideas

The Club isn't the only organisation reading this website: http://www.afl.com.au/tabid/208/default.aspx?newsid=107824

How can they possibly insert the comment 'Exclusive to AFL BigPond Network' at the bottom of that article? They should have saved time by excluding all the text, and simply including a link to this website. Well done to the Demonland community - keeping fresh news stories breaking.

I was going to mention that earlier. Anyone notice on Friday night the umps were in red ? Adel v Melb (red & red (or pink...) !

Come on AFL!

And A.Anderson said it wouldn't happen again....

I Noticed it too. Both clubs in the first match had red in their jumper - so the umpires wear red???

If the pink doesn't look as bad on the traditional

Jumper can we wear them the rest of the nab cup?

Bloody new balance not good enough, bet we wouldnt

Of had these problems if we had adidas or nike for a

Sponcer!