Jump to content
View in the app

A better way to browse. Learn more.

Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

Featured Replies

We have senior players on every line.

Yes we missed Lever and May, but we have McDonald and Salem on like 400 combined games in the backline. The midfield has Gawn, Trac, Viney and Clarry, that's 800+ games of experience. Even our relatively young forwardline has Melksham and Fritta.

Gawn had some howlers in the last quarter with his tap outs, but there are a dozen experienced leaders who ALL needed to do something to fix a clearly turning tide.
To not take it upon themselves to SLOW THE GAME DOWN with 3 minutes remaining and bottle up the time left, and lock the ball in for repeat stoppages, was diabolically bad from a senior group.

And it's also on the coaches to not send out that directive, to let by far our most dynamic player in Kosi rot on the bench until there was less than 2 minute left in the game, and to not scream black and blue at that last centre bounce the second they noticed we weren't in a 6-6-6 formation.

Once the umpire signalled the penalty, the TV panned over to our bench where Mark Williams was head counting.

You can't make up this level of incompetence for a bunch of seriously experienced players and coaches.

Absolutely diabolically shambolic.

We broke a 120+ year old record by losing that game. It literally doesn't get more pathetic than that.

 
5 hours ago, 48 Year Now said:

Players need to be isolated for their errors.

Some i saw.

  1. The player who gave the free that resulted in the fifty metre- drop him. That was the one where it completely unravelked

  2. JVR not holding a mark 30 odd out

  3. Oliver letting a perfect centre tap go through his outstretched arms.

  4. The final debacle of not picking up the best player in comp.

  5. Goodwin not recognising Saints and tgeir fans sniffed the breeze at 30 points down.

  6. Nightmate thought. Lyon said at 3/4 these blokes are ready to crack, tgey are not fit

Item no. 1 above.

Rivers tackled him straight away, because he knew it was obviously touched in transit....directly in front of him, and an umpire. It should have been holding the ball.

Strong united clubs have strong leadership groups who react accordingly when momentum changes, we don’t have unity or strong leadership group! There are issues within that haven’t been fixed across the whole footy dept, no question Goodwin is cooked failed to fix ongoing problems since 22 but our assistant coaches are an issue! Never thought that cliff would come so quickly with such a young group of premiership players!

 
3 hours ago, D Rev said:

The lack of discipline and composure in the last 5 mins yesterday was telling

Surely more mental than physical. How can that be rectified ?

Here as well as anywhere...

Is it possible for AI to have too much source material?

Anyone care to check by asking 'it', 'Why is the Melbourne Football Club so bad'?

[hopes post is an appropriate balance of light and heavy heartedness...]


5 hours ago, roy11 said:

I think Max is a good leader in terms of personal relationships, but we definitely had a breakdown of strategy in the final quarter.

Nailed it.

8 minutes ago, Timothy Reddan-A'Blew said:

Here as well as anywhere...

Is it possible for AI to have too much source material?

Anyone care to check by asking 'it', 'Why is the Melbourne Football Club so bad'?

[hopes post is an appropriate balance of light and heavy heartedness...]

here is your answer per ChatGPT

Snapshot: where Melbourne sit in 2025

Metric (to Rd 18)

Figure

League rank

Wins–losses

6 – 12

13th of 18 clubs 

Points for / against

61 pts F – 101 pts A (-40 ppg)

17th (attack), 15th (defence) 

Average inside-50 efficiency

38 %

Bottom 4 

They started 0-5 for the first time since 2012 and have spent the year scrambling to recover. 


Why the Demons “look so bad”

1.  

A broken forward game

  • Melbourne score just 61 points a game, second-worst in the AFL. They seldom attack through the corridor and convert only 38 % of inside-50s into scores. 

  • Bayley Fritsch (foot) missed 10 matches; Jacob van Rooyen is only 21; Tom McDonald’s form has fallen away. Without a reliable key target the mids often bomb long and lose the ball in transition.

2.  

Injury pile-ups in key posts

Player

Issue

Games missed

Max Gawn

Fractured larynx & knee niggles

5

Jake Lever

Recurring ankle/foot irritation

7

Christian Salem

Quad & calf strains

6

Harrison Petty

Concussion

4

The club’s own injury report shows Lever, Sparrow and others still in rehab, hampering stability down back and at the contest. 

3.  

Tactical staleness

Opposition coaches now target Melbourne’s once-elite defensive web:

  • Slow ball movement: sides slice through with overlap run (Essendon recorded 448 disposals, a seven-year high) 

  • Out-numbering Steven May & Lever by forcing them to defend higher, then exploiting space behind.

  • Predictable stoppage structure: when Clayton Oliver or Christian Petracca are contained, clearances drop sharply and the transition defence is exposed.

4.  

Off-field turbulence and confidence hit

  • A public 0-5 start triggered an open letter from president Kate Roffey apologising for “not performing to the standard”. 

  • A social-media threat towards coach Simon Goodwin (no action taken) underscored growing external heat. 

  • Post-game friction—e.g. the Max Gawn-Steven May shove after the Collingwood loss—feeds the “fractured” narrative. 

Morale stories do not directly lose games, but they sap belief and amplify every on-field wobble.

5.  

List churn and ageing pillars

Since the 2021 flag Melbourne have lost Luke Jackson, James Harmes and key assistants (e.g. Adam Yze). Core leaders—Gawn (33), May (33 in Jan 26), Viney (31)–are entering the back-nine of their careers. The next wave (van Rooyen, Caleb Windsor) is talented but green, so performance yo-yoes week-to-week.


What can actually turn it around?

Lever

Immediate action

Reasoning

Refresh forward craft

Recruit a mature key forward (FA/trade) or repurpose Petty/Jefferson full-time inside 50; invest in specialist forward coach.

Game-style tweak

Empower mids to attack central corridor earlier; copy Brisbane’s fast hand-ball chains to shift defensive web.

High-performance review

Soft-tissue injuries have spiked—independent audit of training loads and medical protocols.

Cultural circuit-breaker

Off-site leadership retreat; rebuild agreed standards after the Gawn-May incident.

Gradual list hand-over

Increase minutes for Windsor, Howes, Laurie late-season to accelerate development without tanking competitiveness.


Bottom line

Melbourne aren’t “bad” in talent—they still field Petracca, Oliver, May, Gawn—but a cocktail of scoring dysfunction, strategic predictability, injuries and rising external noise has dragged them to the lower rungs of the ladder. Fix the forward connection and re-inject speed through the corridor, and the Demons can rebound as quickly as 2026. Until then, expect turbulence.

16 minutes ago, monoccular said:

Surely more mental than physical. How can that be rectified ?

Such a good question.

 
58 minutes ago, The Panglossian said:

Item no. 1 above.

Rivers tackled him straight away, because he knew it was obviously touched in transit....directly in front of him, and an umpire. It should have been holding the ball.

No. It was dumb . Umpy had made the call

4 hours ago, Howard_Grimes said:

What on earth makes you think our fitness such a pressing issue?

Is that demonland podcast?

This fitness issue is the most over-talked, nonsense I've ever heard. At this level of sport, differences between the fitness levels of teams is minute. It would only be a talking point if we had a significant run of injuries and were playing more than half a side of Casey players.

It is the biggest load of tripe I've heard. Our fitness is fine. It's skill execution, decision making, players levels of motivation, a mentally fatigued group and coaching that are THE reasons.

The 'we don't look fit enough' talk is due to the above. Nothing to do with actual player fitness.

Fitness is sn issue.


2 hours ago, Jaded No More said:

We have senior players on every line.

Yes we missed Lever and May, but we have McDonald and Salem on like 400 combined games in the backline. The midfield has Gawn, Trac, Viney and Clarry, that's 800+ games of experience. Even our relatively young forwardline has Melksham and Fritta.

Gawn had some howlers in the last quarter with his tap outs, but there are a dozen experienced leaders who ALL needed to do something to fix a clearly turning tide.
To not take it upon themselves to SLOW THE GAME DOWN with 3 minutes remaining and bottle up the time left, and lock the ball in for repeat stoppages, was diabolically bad from a senior group.

And it's also on the coaches to not send out that directive, to let by far our most dynamic player in Kosi rot on the bench until there was less than 2 minute left in the game, and to not scream black and blue at that last centre bounce the second they noticed we weren't in a 6-6-6 formation.

Once the umpire signalled the penalty, the TV panned over to our bench where Mark Williams was head counting.

You can't make up this level of incompetence for a bunch of seriously experienced players and coaches.

Absolutely diabolically shambolic.

We broke a 120+ year old record by losing that game. It literally doesn't get more pathetic than that.

Yes, Mark Williams on the bench looked like a mad professor whos experiment had gone wrong.

Long time ago but david parkin would make the brilliant but knock about Carlton players of the early 80s write essays on upcoming games and losses.

The beauty of it was he assessed them and as a result got individual thoughts on games.

It was harsh but got to tge truth of how players felt sbout themselves , teamsates and opponents in a footy sense.

Not this garbage collective ownership.

Thanks, @Age. Wow...

On balance:

a) As it can't 'know' what it's saying, it's not surprising it doesn't;

b) It needs a 'currency of information' algorithm; and, most relevantly,

c) It seems locked out of Demonland.

I was hoping for a neat synthesis of the myriad thoughts herein!

Oh well...

Thanks for trying.

1 hour ago, Age said:

here is your answer per ChatGPT

Snapshot: where Melbourne sit in 2025

Metric (to Rd 18)

Figure

League rank

Wins–losses

6 – 12

13th of 18 clubs 

Points for / against

61 pts F – 101 pts A (-40 ppg)

17th (attack), 15th (defence) 

Average inside-50 efficiency

38 %

Bottom 4 

They started 0-5 for the first time since 2012 and have spent the year scrambling to recover. 


Why the Demons “look so bad”

1.  

A broken forward game

  • Melbourne score just 61 points a game, second-worst in the AFL. They seldom attack through the corridor and convert only 38 % of inside-50s into scores. 

  • Bayley Fritsch (foot) missed 10 matches; Jacob van Rooyen is only 21; Tom McDonald’s form has fallen away. Without a reliable key target the mids often bomb long and lose the ball in transition.

2.  

Injury pile-ups in key posts

Player

Issue

Games missed

Max Gawn

Fractured larynx & knee niggles

5

Jake Lever

Recurring ankle/foot irritation

7

Christian Salem

Quad & calf strains

6

Harrison Petty

Concussion

4

The club’s own injury report shows Lever, Sparrow and others still in rehab, hampering stability down back and at the contest. 

3.  

Tactical staleness

Opposition coaches now target Melbourne’s once-elite defensive web:

  • Slow ball movement: sides slice through with overlap run (Essendon recorded 448 disposals, a seven-year high) 

  • Out-numbering Steven May & Lever by forcing them to defend higher, then exploiting space behind.

  • Predictable stoppage structure: when Clayton Oliver or Christian Petracca are contained, clearances drop sharply and the transition defence is exposed.

4.  

Off-field turbulence and confidence hit

  • A public 0-5 start triggered an open letter from president Kate Roffey apologising for “not performing to the standard”. 

  • A social-media threat towards coach Simon Goodwin (no action taken) underscored growing external heat. 

  • Post-game friction—e.g. the Max Gawn-Steven May shove after the Collingwood loss—feeds the “fractured” narrative. 

Morale stories do not directly lose games, but they sap belief and amplify every on-field wobble.

5.  

List churn and ageing pillars

Since the 2021 flag Melbourne have lost Luke Jackson, James Harmes and key assistants (e.g. Adam Yze). Core leaders—Gawn (33), May (33 in Jan 26), Viney (31)–are entering the back-nine of their careers. The next wave (van Rooyen, Caleb Windsor) is talented but green, so performance yo-yoes week-to-week.


What can actually turn it around?

Lever

Immediate action

Reasoning

Refresh forward craft

Recruit a mature key forward (FA/trade) or repurpose Petty/Jefferson full-time inside 50; invest in specialist forward coach.

Game-style tweak

Empower mids to attack central corridor earlier; copy Brisbane’s fast hand-ball chains to shift defensive web.

High-performance review

Soft-tissue injuries have spiked—independent audit of training loads and medical protocols.

Cultural circuit-breaker

Off-site leadership retreat; rebuild agreed standards after the Gawn-May incident.

Gradual list hand-over

Increase minutes for Windsor, Howes, Laurie late-season to accelerate development without tanking competitiveness.


Bottom line

Melbourne aren’t “bad” in talent—they still field Petracca, Oliver, May, Gawn—but a cocktail of scoring dysfunction, strategic predictability, injuries and rising external noise has dragged them to the lower rungs of the ladder. Fix the forward connection and re-inject speed through the corridor, and the Demons can rebound as quickly as 2026. Until then, expect turbulence.

With respect can we stop with the AI slop

1 hour ago, Age said:

here is your answer per ChatGPT

Snapshot: where Melbourne sit in 2025

Metric (to Rd 18)

Figure

League rank

Wins–losses

6 – 12

13th of 18 clubs 

Points for / against

61 pts F – 101 pts A (-40 ppg)

17th (attack), 15th (defence) 

Average inside-50 efficiency

38 %

Bottom 4 

They started 0-5 for the first time since 2012 and have spent the year scrambling to recover. 


Why the Demons “look so bad”

1.  

A broken forward game

  • Melbourne score just 61 points a game, second-worst in the AFL. They seldom attack through the corridor and convert only 38 % of inside-50s into scores. 

  • Bayley Fritsch (foot) missed 10 matches; Jacob van Rooyen is only 21; Tom McDonald’s form has fallen away. Without a reliable key target the mids often bomb long and lose the ball in transition.

2.  

Injury pile-ups in key posts

Player

Issue

Games missed

Max Gawn

Fractured larynx & knee niggles

5

Jake Lever

Recurring ankle/foot irritation

7

Christian Salem

Quad & calf strains

6

Harrison Petty

Concussion

4

The club’s own injury report shows Lever, Sparrow and others still in rehab, hampering stability down back and at the contest. 

3.  

Tactical staleness

Opposition coaches now target Melbourne’s once-elite defensive web:

  • Slow ball movement: sides slice through with overlap run (Essendon recorded 448 disposals, a seven-year high) 

  • Out-numbering Steven May & Lever by forcing them to defend higher, then exploiting space behind.

  • Predictable stoppage structure: when Clayton Oliver or Christian Petracca are contained, clearances drop sharply and the transition defence is exposed.

4.  

Off-field turbulence and confidence hit

  • A public 0-5 start triggered an open letter from president Kate Roffey apologising for “not performing to the standard”. 

  • A social-media threat towards coach Simon Goodwin (no action taken) underscored growing external heat. 

  • Post-game friction—e.g. the Max Gawn-Steven May shove after the Collingwood loss—feeds the “fractured” narrative. 

Morale stories do not directly lose games, but they sap belief and amplify every on-field wobble.

5.  

List churn and ageing pillars

Since the 2021 flag Melbourne have lost Luke Jackson, James Harmes and key assistants (e.g. Adam Yze). Core leaders—Gawn (33), May (33 in Jan 26), Viney (31)–are entering the back-nine of their careers. The next wave (van Rooyen, Caleb Windsor) is talented but green, so performance yo-yoes week-to-week.


What can actually turn it around?

Lever

Immediate action

Reasoning

Refresh forward craft

Recruit a mature key forward (FA/trade) or repurpose Petty/Jefferson full-time inside 50; invest in specialist forward coach.

Game-style tweak

Empower mids to attack central corridor earlier; copy Brisbane’s fast hand-ball chains to shift defensive web.

High-performance review

Soft-tissue injuries have spiked—independent audit of training loads and medical protocols.

Cultural circuit-breaker

Off-site leadership retreat; rebuild agreed standards after the Gawn-May incident.

Gradual list hand-over

Increase minutes for Windsor, Howes, Laurie late-season to accelerate development without tanking competitiveness.


Bottom line

Melbourne aren’t “bad” in talent—they still field Petracca, Oliver, May, Gawn—but a cocktail of scoring dysfunction, strategic predictability, injuries and rising external noise has dragged them to the lower rungs of the ladder. Fix the forward connection and re-inject speed through the corridor, and the Demons can rebound as quickly as 2026. Until then, expect turbulence.

Honestly we should employ AI to run the club, do a better job than these muppets.


1 minute ago, deegirl said:

With respect can we stop with the AI slop

@Age was responding to my somewhat lightheartedly hopeful request, dg, not offering it up.

I think it's now confirmed it's next to useless, and the slop should now finally be able to leave via the nearest drain! (though @danielE288's comparison suggests Club office bearers should stay away from said drain...)

Edited by Timothy Reddan-A'Blew

2 hours ago, deegirl said:

With respect can we stop with the AI slop

Probably, though can it be worse than the current swill of human intelligence ru(i)nning our club?

On 28/07/2025 at 12:16, Dockett 32 said:

Petracca to fulfill contract

If its true he wants to go to Hawks and the Hawks want him and we demand their pick 7, and we have to pay 200-300k of his contract for the next 5 years would you do it?


1 hour ago, YesitwasaWin4theAges said:

If its true he wants to go to Hawks and the Hawks want him and we demand their pick 7, and we have to pay 200-300k of his contract for the next 5 years would you do it?

Yep, on current attitude and output.

Swapping a pick 7 for his original pick 3 is fine and we got a flag in the cupboard.

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Featured Content

  • AFLW REPORT: Collingwood

    Expectations of a comfortable win for Narrm at Victoria Park quickly evaporated as the match turned into a tense nail-biter. After a confident start by the Demons, the Pies piled on pressure and forced red and blue supporters to hold their collective breath until after the final siren. In a frenetic, physical contest, it was Captain Kate’s clutch last quarter goal and a missed shot from Collingwood’s Grace Campbell after the siren which sealed a thrilling 4-point win. Finally, Narrm supporters could breathe easy.

      • Thumb Down
      • Thanks
      • Like
    • 1 reply
  • CASEY: Williamstown

    The Casey Demons issued a strong statement to the remaining teams in the VFL race with a thumping 76-point victory in their Elimination Final against Williamstown. This was the sixth consecutive win for the Demons, who stormed into the finals from a long way back with scalps including two of the teams still in flag contention. Senior Coach Taylor Whitford would have been delighted with the manner in which his team opened its finals campaign with high impact after securing the lead early in the game when Jai Culley delivered a precise pass to a lead from Noah Yze, who scored his first of seven straight goals for the day. Yze kicked his second on the quarter time siren, by which time the Demons were already in control. The youngster repeated the dose in the second term as the Seagulls were reduced to mere

      • Thanks
    • 0 replies
  • AFLW PREVIEW: Collingwood

    Narrm time isn’t a standard concept—it’s the time within the traditional lands of Narrm, the Woiwurrung name for Melbourne. Indigenous Round runs for rounds 3 and 4 and is a powerful platform to recognise the contributions of Aboriginal and Torres Strait Islander peoples in sport, community, and Australian culture. This week, suburban footy returns to the infamous Victoria Park as the mighty Narrm take on the Collingwood Magpies at 1:05pm Narrm time, Sunday 31 August. Come along if you can.

      • Thumb Down
      • Thanks
      • Like
    • 9 replies
  • AFLW REPORT: St. Kilda

    The Dees demolished the Saints in a comprehensive 74-pointshellacking.  We filled our boots with percentage — now a whopping 520.7% — and sit atop the AFLW ladder. Melbourne’s game plan is on fire, and the competition is officially on notice.

      • Clap
      • Thanks
      • Like
    • 4 replies
  • REPORT: Collingwood

    It was yet another disappointing outcome in a disappointing year, with Melbourne missing the finals for the second consecutive season. Indeed, it wasn’t even close, as the Demons' tally of seven wins was less than half the number required to rank among the top eight teams in the competition. When the dust of the game settled and supporters reflected on Melbourne's  six-point defeat at the hands of close game specialists Collingwood, Max Gawn's words about his team’s unfulfilled potential rang true … well, almost. 

      • Thanks
    • 1 reply
  • POSTGAME: Collingwood

    Thank god this season is over. Bring on 2026.

      • Clap
      • Like
    • 379 replies

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.