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Christian Petracca

Demonland
in Melbourne Demons

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Current amount of followers on Twitter

  • Collingwood Magpies: 161,000 followers
  • Adelaide Crows: 160,000 followers
  • Essendon Bombers: 144,000 followers
  • Carlton Blues: 129,000 followers
  • Richmond Tigers: 113,000 followers
  • Port Adelaide: 113,000 followers
  • Sydney Swans: 106,000 followers
  • Hawthorn Hawks: 105,000 followers
  • West Coast Eagles: 102,000 followers
  • Geelong Cats: 96,000 followers
  • Fremantle Dockers: 91,000 followers
  • St Kilda Saints: 89,000 followers
  • North Melbourne Kangaroos: 78,000 followers
  • Western Bulldogs: 75,000 followers
  • Melbourne Demons: 74,000 followers
  • GWS Giants: 69,000 followers
  • Gold Coast Suns: 62,000 followers
  • Quote
    • Thanks 1
    • Sad 1
     
    2 minutes ago, Lucifers Hero said:

    Bear looks rather forlorn ... 🙅‍♀️  Maybe our bs 2024 season got to him too. 

    Do you have some happy pics.   Tell him 2025 will be better😊

    He refuses to pose with Melbourne merch these days, says his brand is being damaged by our poor culture. He's such a diva 😁

    By the way, players with their pets = social media GOLD.

    Clarry has two mini Bears, and I reckon if the social media team got them wearing little Melbourne jumpers, that would get us 50k likes instantly... 49,999 of those likes would be from me. 

  • Quote
    • Love 2
    • Haha 3
    1 minute ago, Demonland said:

    Current amount of followers on Twitter

    • Collingwood Magpies: 161,000 followers
    • Adelaide Crows: 160,000 followers
    • Essendon Bombers: 144,000 followers
    • Carlton Blues: 129,000 followers
    • Richmond Tigers: 113,000 followers
    • Port Adelaide: 113,000 followers
    • Sydney Swans: 106,000 followers
    • Hawthorn Hawks: 105,000 followers
    • West Coast Eagles: 102,000 followers
    • Geelong Cats: 96,000 followers
    • Fremantle Dockers: 91,000 followers
    • St Kilda Saints: 89,000 followers
    • North Melbourne Kangaroos: 78,000 followers
    • Western Bulldogs: 75,000 followers
    • Melbourne Demons: 74,000 followers
    • GWS Giants: 69,000 followers
    • Gold Coast Suns: 62,000 followers

    Collingwood has 161,000 fans who can read? I call BS! 

  • Quote
    • Like 1
    • Haha 4
    • Clap 1
     
    3 minutes ago, Demonland said:

    Current amount of followers on Twitter

    • Collingwood Magpies: 161,000 followers
    • Adelaide Crows: 160,000 followers
    • Essendon Bombers: 144,000 followers
    • Carlton Blues: 129,000 followers
    • Richmond Tigers: 113,000 followers
    • Port Adelaide: 113,000 followers
    • Sydney Swans: 106,000 followers
    • Hawthorn Hawks: 105,000 followers
    • West Coast Eagles: 102,000 followers
    • Geelong Cats: 96,000 followers
    • Fremantle Dockers: 91,000 followers
    • St Kilda Saints: 89,000 followers
    • North Melbourne Kangaroos: 78,000 followers
    • Western Bulldogs: 75,000 followers
    • Melbourne Demons: 74,000 followers
    • GWS Giants: 69,000 followers
    • Gold Coast Suns: 62,000 followers🥹

    Andy, please stop!!!

    This is getting worse and worse. 
     

    Edited by Lucifers Hero

  • Quote
    • Like 1
    3 minutes ago, Jaded No More said:

    He refuses to pose with Melbourne merch these days, says his brand is being damaged by our poor culture. He's such a diva 😁

     

     Post of the year. 

    Gave me a cracking laugh.  🤣🤣🤣

  • Quote
    • Haha 1

    • Author

    Current amount of followers on TikTok

    • Collingwood Magpies: 254,000 followers
    • Hawthorn Hawks: 241,000 followers
    • Geelong Cats: 227,000 followers
    • St Kilda Saints: 211,000 followers
    • Richmond Tigers: 170,000 followers
    • Sydney Swans: 156,000 followers
    • Essendon Bombers: 131,000 followers
    • Adelaide Crows: 118,000 followers
    • Western Bulldogs: 116,000 followers
    • Carlton Blues: 101,000 followers
    • GWS Giants: 91,000 followers
    • Melbourne Demons: 89,000 followers
    • North Melbourne Kangaroos: 79,000 followers
    • Fremantle Dockers: 70,000 followers
    • Port Adelaide: 69,000 followers
    • Gold Coast Suns: 68,000 followers
    • West Coast Eagles: 56,000 followers
  • Quote
    • Thanks 1

    Hawks social media team deserves a bonus. Phenomenal numbers across all platforms

    St Kilda’s TikToks are quite self deprecating, which I reckon has gained them a lot of followers. Because they are the least exciting brand in the game otherwise. 
     

    West Coast being terrible lately has really hurt their TikTok numbers hey? It’s the newest platform in terms of mass engagement and it shows the clubs who have been down or behind the trends 

    Edited by Jaded No More

  • Quote
    • Clap 1
     
    1 minute ago, Demonland said:

    Notice a pattern?

    Dees supporters don't have time for social media because they spend all their time on Demonland.

  • Quote
    • Like 2
    • Haha 8
    • Clap 1
    2 hours ago, binman said:

    It's just one platform. 

    Personally, I'm not on any social media, except demonland, never have been.

    But any modern comms plan has to have mutiple avenues of engagement - insta, twitter, YouTube, tik tok source, discord etc etc.

    I'll bet our reach on those platforms is equally poor.

    One of the frustrating things about being a dees supporter as a kid in the 1970s, apart from the fact I knew no other dees fans at all, was this idea the dees were an establishment club full of old fuddy duddys with their blankets and Thermos.

    We still battle with that image.

    A 2009 style fans engagement strategy doesn't help on that front.

    Say What?That's a perfect description of me

     

  • Quote
    • Haha 1

    8 minutes ago, Demonland said:

    Christian Petracca

    TikTok: 357,000 (Petracca and OnTrac5 merged)

    Instagram: OnTrac5 477,000   CP 173,000

    Facebook: OnTrac5 14,000   CP N/A

    Twitter: N/A

     

    Surely, there is an opportunity for the club to leverage that. 

    Add to those figures the number of times something is shared and the numbers 'contacted' grow exponentially.

    I'm not a follower.  Does anyone know if any of those mediums display the dees logo/colours

    I bet if he played for GWS their comms would cash in on that level of following.

    Edited by Lucifers Hero

  • Quote
    • Like 1
    Just now, Lucifers Hero said:

    Surely, there is an opportunity for the club to leverage that. 

    I'm not a follower.  Does anyone know if any of those mediums display the dees logo/colours

    His personal account has Dees related stuff.

    OnTrac5 does not.

     

  • Quote
    • Thanks 1
    38 minutes ago, Jaded No More said:

    100%! 
    The Hawks with the wizard hats is such a dumb but effective idea. 

    Depends how cynical you are - My mate in his late 30s was not super happy/proud about it, but again he is not the target audience for the hat

  • Quote
    • Like 1
    15 minutes ago, Lucifers Hero said:

     

    I bet if he played for GWS their comms would cash in on that level of following.

    Depends if he wants us to use his brand to further our own, which I am guessing right now is a firm no.

    I also think his personal platform with the cooking is quite niche for football supporters. It's about expanding his brand beyond AFL, which is a clever thing to do for someone heading towards 30.

    He is actually not that much of a natural media performer IMO. We have players who I reckon would do better in promoting the brand.

     

    12 minutes ago, roy11 said:

    Depends how cynical you are - My mate in his late 30s was not super happy/proud about it, but again he is not the target audience for the hat

    People in their late 30s are not our target audience. If you're in your late 30s and you are a club member, then you are committed for life.

    It's about gaining and keeping supporters in their teens and early 20s, who are fickle and can quickly lose interest in footy if they are not being engaged. 

  • Quote
    • Like 5

    16 minutes ago, Bitter but optimistic said:

    Would someone refresh my fading memory please.

    Didn't we poach someone , a woman, from the filth a while back to restore/improve/ update our communications etc?

    Clare Pettyfor https://www.foxsports.com.au/afl/afl-2024-clare-pettyfor-leaves-collingwood-magpies-for-melbourne-demons-caroline-wilson-graham-wright-reaction-comments-latest-news/news-story/117052f0a8130a93dc6f98b2c492fec9

  • Quote
    • Thanks 1

    We've been poor in the social media space for a while in my opinion, the Giants do it the best and get everything they can out of a fairly modest fan base. 

    The Pies have the headache that none of their supporters can read so they have to do it a bit differently

  • Quote
    • Like 1
    • Haha 2
    • Clap 1
    56 minutes ago, Jaded No More said:

    Hawks social media team deserves a bonus. Phenomenal numbers across all platforms

    St Kilda’s TikToks are quite self deprecating, which I reckon has gained them a lot of followers. Because they are the least exciting brand in the game otherwise. 
     

    West Coast being terrible lately has really hurt their TikTok numbers hey? It’s the newest platform in terms of mass engagement and it shows the clubs who have been down or behind the trends 

    Hawks social media has done really, really well. From memory they were one of the pioneers of really getting on platforms and embracing it in that late 2000s/early 2010s period when the platform derived content was really burgeoning. When I was at uni in '09, from memory they were the first to have to have a full time social-media (distinct from 'media') team employed in house; that was something we lacked for years and pretty sure we only had a couple employed in contemporary times.

    I'm not even sure if we have a full-time social media department, though I'm sure someone on here will know this answer to this. 

  • Quote
    13 minutes ago, MrFreeze said:

    Clare Pettyfor https://www.foxsports.com.au/afl/afl-2024-clare-pettyfor-leaves-collingwood-magpies-for-melbourne-demons-caroline-wilson-graham-wright-reaction-comments-latest-news/news-story/117052f0a8130a93dc6f98b2c492fec9

    Thanks MrFreeze.

    Given the various rather damming tables above, and the questions/suggestions raised by a number of posters, one must ask just what has Ms Petttyfor been doing?

  • Quote

    18 hours ago, Demonland said:

    mFC pROpAGaNdA!!!

     

    IMG_6767.jpeg

    Petracca has been taken out… Tom Sparrow is now the body double. 

  • Quote
    11 minutes ago, Bitter but optimistic said:

    Thanks MrFreeze.

    Given the various rather damming tables above, and the questions/suggestions raised by a number of posters, one must ask just what has Ms Petttyfor been doing?

    They've improved since she came on board.  Coming off a very low base though. 

    My daughters both reckon Rivers and Sparrow are much under utilised on our social media.  

    I miss Gawn in 60 seconds 

  • Quote
    •  

    Bring Gus & Gawny back, Ben Gibson also.

  • Quote
    • Like 4
    15 minutes ago, Dee Zephyr said:

    Bring Gus & Gawny back, Ben Gibson also.

    Maybe we need to pay Benny better.

    He was great, and give him a media team around him.

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