Look at the end of the day, no matter what our new logo looks like, or whether we are officially known as MelbourneFC, this club is still the Melbourne Demons and the colours are still red and blue, and the history is the same, and the players are still playing for the jumper.
If the marketing department at the club thinks they can better position the brand with this new logo, than I'm happy. Whatever it takes to help better this club is fine by me and should please everyone who loves this club.
My only real annoyance is the crapness of the jumper illustration, but that's only because I spend hours creating perfect illustrations for uni and I hate it