FD
Thanks for that and I do respect your commitment and what you try to and seem to achieve, but there does seem to be a lot of "corporate jargon" (for want of a better term) there.
How would this translate to a footy club where players (are they key stakeholders, or are we, the longstanding and long suffering supporters?) most of whom are pretty transient in the scheme of things and who may spend only one or just a few years at the club are required to buy in to the brand positioning and cultures, and live by the values?
Are the players part of the working party? The coaching team? The recruiters? The bootstudder and the doorman?