Jump to content

Featured Replies

9 minutes ago, Macca said:

And FTA is paying the NRL & the AFL $Billions for the right to broadcast the games

70% of the broadcast rights for both comes from news corp, broadcast on foxtel

with foxtel being sold off to a private equity firm - the one that stripped sensis to the bone then sold it for parts - the rivers of gold for broadcast rights could well stop post 2031

7 and 9 are broke, and will 10 survive?

 

What a mark by Lohrmann

5 points to Slytherin!

Edited by DubDee

 
1 minute ago, DubDee said:

What a mark by Lohrmann

5 points to Slytherin!

Slytherin,?? I didnt see any snakes out there!

3 minutes ago, Moonshadow said:

What sgrab by Loman!

1 minute ago, DubDee said:

What a mark by Lohrmann

5 points to Slyerin!

he doesn't even play for us and he's already got two different ways to spell his name, neither correct 

great grab


1 hour ago, Macca said:

Yes, but prime time on weekends would still be a lot more expensive than non prime time slots for the advertisers (on weekends)

Explains why there always seems to be a push for a twilight GF or night GF.  It can't be assumed that the push is coming from the AFL

The networks are looking for a larger, captive audience

Rugby League went to the evenings for their GF (Sunday) for the same reasons

Otherwise, if travel for the teams was the main reason, why not just have the game at 2pm instead

As for FTA TV, the NRL & AFL will continue to be in high demand for the commercial networks.  They need the 2 big sports to survive

And both the NRL & AFL can't go all cable or streaming or they'd lose a large percentage of their audience. The captive audience just isn't big enough in this country

For instance, on the weekends, people are more likely to be home in the evenings as opposed to during the day.  There's local Sport, horse racing, kids sports etc etc on Saturdays and Sundays but mainly before 5pm

Monday to Friday works the same way as most people are at work 9 to 5 (not all, but most)

 

Footy, other than the grand final, doesn’t rate that well and games are largely outside of prime time - so it’s never that attractive for advertisers.  Notice all the ads are at a frequency of 4+ a game? And it’s the same batch of advertisers? I’ve seen the AAMI three times already in this prelim.  That’s a sponsorship package rather than a regular buy.
 

What makes a football sponsorship valuable to a brand is the cumulative exposure to the audience.   The happy days of being able to buy a spot in Friends at 7:30pm on a Tuesday & reaching 1m+ ppl are long gone. 

 
3 minutes ago, whatwhat say what said:

70% of the broadcast rights for both comes from news corp, broadcast on foxtel

with foxtel being sold off to a private equity firm - the one that stripped sensis to the bone then sold it for parts - the rivers of gold for broadcast rights could well stop post 2031

7 and 9 are broke, and will 10 survive?

Yeah, fair enough

1 in 2 households have cable? And around 70% have some sort of streaming or cable

But I've also read that more than 80% of Australians still watch free-to-air TV

So there's a lot doing both

The one advantage that Ch9 & Ch7 have is that they know that the NRL & the AFL won't go all-in away from FTA

Not for the time being anyway

Before the last deal it was rumoured that the AFL could have picked up a princely sum from Paramount but they would have had to go all-in with Paramount.  Amazon the same? 

Go Lions!


Just now, Macca said:

Before the last deal it was rumoured that the AFL could have picked up a princely sum from Paramount but they would have had to go all-in with Paramount.  Amazon the same? 

paramount deal meant moving away from c7 which was a no-no as afl, rightly, has no faith in paramount-cbs existing as a fta property via ch 10 post 2030, with them expecting to exit this territory due to them being, well, pretty broke

amazon have no interesting in small domestic sports like afl and nrl

I just would love to see someone put Zorko's noggin into level 4 bay XY seat 22 where some poor Brisvegas nuffy is doing a crossword requiring the answer to Mr Potato..

Edited by picket fence

6 minutes ago, deegirl said:

Footy, other than the grand final, doesn’t rate that well and games are largely outside of prime time

Aren't most of the games broadcast on Thursday, Friday & Saturday evenings?

And isn't that all prime time?

Same deal for the NRL

As for ratings, the AFL & the NRL get huge numbers watching on FTA

Just now, whatwhat say what said:

paramount deal meant moving away from c7 which was a no-no as afl, rightly, has no faith in paramount-cbs existing as a fta property via ch 10 post 2030, with them expecting to exit this territory due to them being, well, pretty broke

amazon have no interesting in small domestic sports like afl and nrl

I thought what fell through was that Paramount wanted all the games with none being shown on Ch10

Just now, Macca said:

Aren't most of the games broadcast on Thursday, Friday & Saturday evenings?

And isn't that all prime time?

Same deal for the NRL

As for ratings, the AFL & the NRL get huge numbers watching on FTA

Thursday is the only prime time in that bunch, Friday evening & weekend are off peak.  
 

Footy ratings are consistent but outside of grand final & state of origin they do not record big rating numbers 


1 minute ago, Macca said:

I thought what fell through was that Paramount wanted all the games with none being shown on Ch10

that's not permitted by the govt via the anti-siphoning laws

Umpiring attrociously in favour of Brisvegas Nathan Williamson is a DISGRACE

Edited by picket fence

The most watched show/event in 2023 on FTA was the Women's world cup Semi final between the Matilda's & England

7.32Million!! 

I hear all the doom & gloom but FTA just needs to adjust to survive.  In the meantime, the NRL, AFL, Test cricket, Big Bash, Horse Racing etc etc are all still on TV, free of charge


Luke Darcy is a terrible commentator, gets names wrong regularly at critical moments

36 minutes ago, Macca said:

But how many people have shifted away from FTA? A big number, I'd agree but Rugby League & the AFL still gets millions of eyes watching ... on FTA

There has certainly been a shift  and Free-to-air is struggling but it won't die. Not in the near future and certainly not with regards to the 2 big sports in this country

And FTA is paying the NRL & the AFL $Billions for the right to broadcast the games

They are not forking out that sort of money unless they are getting a decent return

My view is that the FTA commercial networks needs live sport more than they ever did.  Why else would the the last AFL broadcast deal go for $4.5Billion?  

But you won't see the commercial networks clamouring for the A-League in a hurry.  Doesn't rate (although, the A-League is on 10Bold on Saturday nights and 5pm Sundays

The main Ch10HD channel will be broadcasting an NBL every Sunday afternoon from 2.30pm (every week) throughout the summer

AFLW gets heaps of live coverage on Ch7.  2 games every Sunday for starters

So there seems to be more live sport on the FTA channels as there ever was

Which can only lead to one conclusion ... that people are still watching FTA TV in large numbers (sports included)

The overseas model paints a different picture but the overseas captive audience is enormous

https://www.theguardian.com/sport/2022/sep/06/seven-and-foxtel-to-keep-afl-rights-in-record-45bn-seven-year-deal

 

FTA is dying quite quickly actually 

that’s why jobs are shedding weekly 

So the next few years will be fascinating 

Fans don’t want a Night Granny 

 
4 minutes ago, deegirl said:

Thursday is the only prime time in that bunch, Friday evening & weekend are off 

I'm not convinced that advertisers aren't paying a premium for Friday & Saturday evening NRL & AFL

Sunday 3.20pm looks like it's being phased out but again, that can be related to the advertising dollar

 


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Featured Content

  • GAMEDAY: West Coast

    It's Game Day and the Demons have a chance to notch up their third consecutive win — something they haven’t done since Round 5, 2024. But to do it, they’ll need to exorcise the Demons of last year’s disastrous trip out West. Can the Dees continue their momentum, right the wrongs of that fateful clash, and take another step up the ladder on the road to redemption?

      • Thanks
      • Like
    • 25 replies
    Demonland
  • FEATURE: 1925

    A hundred years ago today, on 2 May 1925, Melbourne kicked off the new season with a 47 point victory over St Kilda to take top place on the VFL ladder after the opening round of the new season.  Top place was a relatively unknown position for the team then known as the “Fuchsias.” They had finished last in 1923 and rose by only one place in the following year although the final home and away round heralded a promise of things to come when they surprised the eventual premiers Essendon. That victory set the stage for more improvement and it came rapidly. In this series, I will tell the story of how the 1925 season unfolded for the Melbourne Football Club and how it made the VFL finals for the first time in a decade on the way to the ultimate triumph a year later.

      • Love
      • Thanks
      • Like
    • 0 replies
    Demonland
  • PREVIEW: West Coast

    Saturday’s election night game in Perth between the West Coast Eagles and Melbourne represents 18th vs 15th which makes it a tough decision as to which party to favour. The Eagles have yet to break the ice under their new coach in Andrew McQualter who is the second understudy in a row to confront Demon Coach Simon Goodwin who was also winless until a fortnight ago. On that basis, many punters might be considering to go with the donkey vote but I’ve been assigned with the task of helping readers to come to a considered opinion on this matter of vital importance across the nation. It was almost a year ago that I wrote a preview here of the Demons’ away game against the Eagles (under the name William from Waalitj because it was Indigenous Round).  I issued a warning that it was a danger game, based on my local knowledge that the home team were no longer easybeats and that they possessed a wunderkind generational player in Harley Reid who was capable of producing stellar performances playing among men a decade and more older than he.  At the time, the Eagles already had two wins off the back of a couple of the young man’s masterclasses and they had recently given the Bombers a scare straight after their Anzac Day blockbuster draw against the then reigning premiers.

      • Thanks
      • Like
    • 1 reply
    Demonland
  • NON-MFC: Round 08

    Round 08 of the 2025 AFL Season kicks off on Thursday with a must-win game for the Bombers to stay in touch with the top eight, while the struggling Roos seek a morale-boosting upset. Friday sees the Saints desperate for a win as well if they are to stay in finals contention and their opponents the Dockers will be eager to crack in to the Top 8 with a win on the road. Saturday kicks off with a pivotal clash for both sides asthe Bulldogs look to solidify their top-eight spot, while Port seeks to shake their pretender tag. Then the Crows will be looking to steady their topsy turvy season against a resurgent Blues looking to make it 4 wins on the trot. On Election Night a Blockbuster will see the ladder-leading Pies take on the Cats, who are keen to bounce back after a narrow loss. On Sunday the Sydney Derby promises fireworks as the Giants aim to cement their top-eight status, while the Swans fight to keep their season alive. The Hawks, celebrating their centenary, will be looking to easily account for the Tigers who are desperate to halt their slide. The Round concludes on Sunday Night with a top end of the table QClash with significant ladder implications; both Queensland teams are in scintillating form. Who are you tipping this week and what are the best results for the Demons?

    • 153 replies
    Demonland
  • PREGAME: West Coast

    The Demons hit the road in Round 8, heading to Perth to face the West Coast Eagles at Optus Stadium. With momentum building, the Dees will be aiming for a third straight victory to keep their season revival on course. Who comes in and who goes out?

      • Thanks
    • 563 replies
    Demonland
  • REPORT: Richmond

    The fans who turned up to the MCG for Melbourne’s Anzac Day Eve clash against Richmond would have been disappointed if they turned up to see a great spectacle. As much as this was a night for the 71,635 in attendance to commemorate heroes of the nation’s past wars, it was also a time for the Melbourne Football Club to consolidate upon its first win after a horrific start to the 2025 season. On this basis, despite the fact that it was an uninspiring and dour struggle for most of its 100 minutes, the night will be one for the fans to remember. They certainly got value out of the pre match activity honouring those who fought for their country. The MCG and the lights of the city as backdrop was made for nights such as these and, in my view, we received a more inspirational ceremony of Anzac culture than others both here and elsewhere around the country. 

      • Love
      • Thanks
      • Like
    • 0 replies
    Demonland