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NON-MFC: Preliminary Finals

Demonland
in Melbourne Demons

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9 minutes ago, Macca said:

And FTA is paying the NRL & the AFL $Billions for the right to broadcast the games

70% of the broadcast rights for both comes from news corp, broadcast on foxtel

with foxtel being sold off to a private equity firm - the one that stripped sensis to the bone then sold it for parts - the rivers of gold for broadcast rights could well stop post 2031

7 and 9 are broke, and will 10 survive?

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    What a mark by Lohrmann

    5 points to Slytherin!

    Edited by DubDee

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    1 minute ago, DubDee said:

    What a mark by Lohrmann

    5 points to Slytherin!

    Slytherin,?? I didnt see any snakes out there!

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    3 minutes ago, Moonshadow said:

    What sgrab by Loman!

    1 minute ago, DubDee said:

    What a mark by Lohrmann

    5 points to Slyerin!

    he doesn't even play for us and he's already got two different ways to spell his name, neither correct 

    great grab

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    1 hour ago, Macca said:

    Yes, but prime time on weekends would still be a lot more expensive than non prime time slots for the advertisers (on weekends)

    Explains why there always seems to be a push for a twilight GF or night GF.  It can't be assumed that the push is coming from the AFL

    The networks are looking for a larger, captive audience

    Rugby League went to the evenings for their GF (Sunday) for the same reasons

    Otherwise, if travel for the teams was the main reason, why not just have the game at 2pm instead

    As for FTA TV, the NRL & AFL will continue to be in high demand for the commercial networks.  They need the 2 big sports to survive

    And both the NRL & AFL can't go all cable or streaming or they'd lose a large percentage of their audience. The captive audience just isn't big enough in this country

    For instance, on the weekends, people are more likely to be home in the evenings as opposed to during the day.  There's local Sport, horse racing, kids sports etc etc on Saturdays and Sundays but mainly before 5pm

    Monday to Friday works the same way as most people are at work 9 to 5 (not all, but most)

     

    Footy, other than the grand final, doesn’t rate that well and games are largely outside of prime time - so it’s never that attractive for advertisers.  Notice all the ads are at a frequency of 4+ a game? And it’s the same batch of advertisers? I’ve seen the AAMI three times already in this prelim.  That’s a sponsorship package rather than a regular buy.
     

    What makes a football sponsorship valuable to a brand is the cumulative exposure to the audience.   The happy days of being able to buy a spot in Friends at 7:30pm on a Tuesday & reaching 1m+ ppl are long gone. 

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    3 minutes ago, whatwhat say what said:

    70% of the broadcast rights for both comes from news corp, broadcast on foxtel

    with foxtel being sold off to a private equity firm - the one that stripped sensis to the bone then sold it for parts - the rivers of gold for broadcast rights could well stop post 2031

    7 and 9 are broke, and will 10 survive?

    Yeah, fair enough

    1 in 2 households have cable? And around 70% have some sort of streaming or cable

    But I've also read that more than 80% of Australians still watch free-to-air TV

    So there's a lot doing both

    The one advantage that Ch9 & Ch7 have is that they know that the NRL & the AFL won't go all-in away from FTA

    Not for the time being anyway

    Before the last deal it was rumoured that the AFL could have picked up a princely sum from Paramount but they would have had to go all-in with Paramount.  Amazon the same? 

    Go Lions!

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    Just now, Macca said:

    Before the last deal it was rumoured that the AFL could have picked up a princely sum from Paramount but they would have had to go all-in with Paramount.  Amazon the same? 

    paramount deal meant moving away from c7 which was a no-no as afl, rightly, has no faith in paramount-cbs existing as a fta property via ch 10 post 2030, with them expecting to exit this territory due to them being, well, pretty broke

    amazon have no interesting in small domestic sports like afl and nrl

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    I just would love to see someone put Zorko's noggin into level 4 bay XY seat 22 where some poor Brisvegas nuffy is doing a crossword requiring the answer to Mr Potato..

    Edited by picket fence

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    6 minutes ago, deegirl said:

    Footy, other than the grand final, doesn’t rate that well and games are largely outside of prime time

    Aren't most of the games broadcast on Thursday, Friday & Saturday evenings?

    And isn't that all prime time?

    Same deal for the NRL

    As for ratings, the AFL & the NRL get huge numbers watching on FTA

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    Just now, whatwhat say what said:

    paramount deal meant moving away from c7 which was a no-no as afl, rightly, has no faith in paramount-cbs existing as a fta property via ch 10 post 2030, with them expecting to exit this territory due to them being, well, pretty broke

    amazon have no interesting in small domestic sports like afl and nrl

    I thought what fell through was that Paramount wanted all the games with none being shown on Ch10

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    Just now, Macca said:

    Aren't most of the games broadcast on Thursday, Friday & Saturday evenings?

    And isn't that all prime time?

    Same deal for the NRL

    As for ratings, the AFL & the NRL get huge numbers watching on FTA

    Thursday is the only prime time in that bunch, Friday evening & weekend are off peak.  
     

    Footy ratings are consistent but outside of grand final & state of origin they do not record big rating numbers 

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    1 minute ago, Macca said:

    I thought what fell through was that Paramount wanted all the games with none being shown on Ch10

    that's not permitted by the govt via the anti-siphoning laws

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    Umpiring attrociously in favour of Brisvegas Nathan Williamson is a DISGRACE

    Edited by picket fence

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    The most watched show/event in 2023 on FTA was the Women's world cup Semi final between the Matilda's & England

    7.32Million!! 

    I hear all the doom & gloom but FTA just needs to adjust to survive.  In the meantime, the NRL, AFL, Test cricket, Big Bash, Horse Racing etc etc are all still on TV, free of charge

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    Luke Darcy is a terrible commentator, gets names wrong regularly at critical moments

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    36 minutes ago, Macca said:

    But how many people have shifted away from FTA? A big number, I'd agree but Rugby League & the AFL still gets millions of eyes watching ... on FTA

    There has certainly been a shift  and Free-to-air is struggling but it won't die. Not in the near future and certainly not with regards to the 2 big sports in this country

    And FTA is paying the NRL & the AFL $Billions for the right to broadcast the games

    They are not forking out that sort of money unless they are getting a decent return

    My view is that the FTA commercial networks needs live sport more than they ever did.  Why else would the the last AFL broadcast deal go for $4.5Billion?  

    But you won't see the commercial networks clamouring for the A-League in a hurry.  Doesn't rate (although, the A-League is on 10Bold on Saturday nights and 5pm Sundays

    The main Ch10HD channel will be broadcasting an NBL every Sunday afternoon from 2.30pm (every week) throughout the summer

    AFLW gets heaps of live coverage on Ch7.  2 games every Sunday for starters

    So there seems to be more live sport on the FTA channels as there ever was

    Which can only lead to one conclusion ... that people are still watching FTA TV in large numbers (sports included)

    The overseas model paints a different picture but the overseas captive audience is enormous

    https://www.theguardian.com/sport/2022/sep/06/seven-and-foxtel-to-keep-afl-rights-in-record-45bn-seven-year-deal

     

    FTA is dying quite quickly actually 

    that’s why jobs are shedding weekly 

    So the next few years will be fascinating 

    Fans don’t want a Night Granny 

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    4 minutes ago, deegirl said:

    Thursday is the only prime time in that bunch, Friday evening & weekend are off 

    I'm not convinced that advertisers aren't paying a premium for Friday & Saturday evening NRL & AFL

    Sunday 3.20pm looks like it's being phased out but again, that can be related to the advertising dollar

     

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