http://www.afl.com.au/news/2013-10-19/selling-like-hot-cakes?utm_medium=RSS

Melbourne’s poor season is reflected in merchandise orders, coming in at the bottom of the table with just 1.4% of the jumper market.

No one wants to buy our jumpers which is understandable.

Hope this picks up with a little bit of success.

Here is the ladder in % of sales:

AFL jumper sales (% up to the end of Q3 2013)

1. Essendon 10.71
2. Hawthorn 10.70
3. West Coast 8.60
4. Carlton 8.09
5. Collingwood 7.62
6. Richmond 7.04
7. Adelaide 6.52
8. Fremantle 6.47
9. Geelong 5.81
10. Sydney 5.43
11. St Kilda 4.75
12. GWS 3.61
13. Port Adelaide 3.51
14. Brisbane 2.89
15. NMFC 2.58
16. Gold Coast 2.27
17. Western Bulldogs 1.99
18. Melbourne 1.40

Whenever I buy merch I get it from the demonshop so the club gets max profit.

My understanding is this is from orders by major retailers, so whatever I buy wouldn't count.

Maybe a similar theme with others?

I can't imagine we're that far below some of the others.

More GWS jumpers sold than Melbourne (or WB/NM/PA etc)? Really?

we're just waiting on the new sponsors !!

More GWS jumpers sold than Melbourne (or WB/NM/PA etc)? Really?

My reading on that would be that no one had GWS jumpers - so majority of fans would buy. Novelty factor on top of that.

In a couple of years their numbers may reveal all.

As an aside, I remember hearing a crazy stat about Franklin - something like Hawks jumpers with 23 sell more than any other player number by a street.

As an aside, I remember hearing a crazy stat about Franklin - something like Hawks jumpers with 23 sell more than any other player number by a street.

Not any more!!

My reading on that would be that no one had GWS jumpers - so majority of fans would buy. Novelty factor on top of that.

In a couple of years their numbers may reveal all.

As an aside, I remember hearing a crazy stat about Franklin - something like Hawks jumpers with 23 sell more than any other player number by a street.

yep, i heard the same, like 10 fold on the second best

May be if they would dispence of the mandarin collar, which is very femine imo, I would probably buy a new one, until then I'll stick to my old one.

Have had a few mates have kids in the past year or so and every now and then keep an eye out for a small guernsey. What I seem to notice is that apart from the AFL stores most sports/department stores tend not to even have any dees gear in stock.

You see hawks and bombers gear everywhere in the shopping centres, but rarely dees. Hard to sell when they're not stocked as much

Not any more!!

Reckon topselling 13 @ Westpac will be down slightly in 2014 too !

Everything Dees was down!! Even kids nominating a team in Ozkick, 3 percent of kids gave us the nod!!

Have had a few mates have kids in the past year or so and every now and then keep an eye out for a small guernsey. What I seem to notice is that apart from the AFL stores most sports/department stores tend not to even have any dees gear in stock.

You see hawks and bombers gear everywhere in the shopping centres, but rarely dees. Hard to sell when they're not stocked as much

Perhaps they had sold out !!!! mmmm maybe not!

We should get Coles as a sponsor

The Down and staying Down campaign would be true, no false advertising here.

We should get Coles as a sponsor

The Down and staying Down campaign would be true, no false advertising here.

Would that be the safeway ?

Our club merchandise (jumpers ) is not sold through major retailers whereas clubs such as Collingwood,Essendon,Hawthorn etc.can be purchased at Target,K-Mart,Big W,Best and Less etc., Melbourne gear can only be had at Rebel and AFL shops.

Did raise this with someone at the club about 2 years ago or thereabouts but was fobbed off with an inconclusive answer but it was acknowledged that the club gear was not being supplied to these chains, would seem that this is still the case.

Never explained why this was happening but would explain the low figures as it is not as easily accessible as many of our competitors.