Nice work.

A good article and interesting to see what fixture requests we have put in.

Wonder if these new guernseys are set to come in to effect next season?

Hope so as I need a new one.

I hope we change the Hankook logo a bit.

I think we have, from a brief moment with Brad Miller on the footy show, but I found it to be too overbearing and thought it stood out too much.

I hope we change the Hankook logo a bit.

I think we have, from a brief moment with Brad Miller on the footy show, but I found it to be too overbearing and thought it stood out too much.

I agree, the Primus logo for the last two years was good because it didn't take over the jumper too much. I'm sure that it was simply a case of just getting a logo on the jumper so that they could go get them made as quick as they could.

I heard on SEN news this morning that Melbourne are to change the blue in their gurneys to an even darker blue - described as "almost black."

The way it was in the Glory Years....Bring it on, Make the Colours Mean & strong.

.... Pretty sure its always been the same sort of dark blue...? It looked lighter in the glory years than it is now!

No it doesn't!

We wear purple and fluro red.

No it doesn't!

We wear purple and fluro red.

...more of a burnt orange, actually.

clashes with bombers considerably I would say, and they have had there's alot longer.

I will take on the bombers any day. The MFC is 150 years old

This new jumper is going to look the sharpest in the AFL by a mile.

I think he's referring to the colours. I can't imagine the collar ever coming back.

I hope not geezus..

We dont wanna look like were heading to the freakin Mardi-Gras when we take the field.

On a related note, I received an email from the club today about a Megastore Sale, and the red clash strip (with the demon on the front) is reduced from $109 to $79.

Does that mean we're phasing it out? I quite like it. Prefer wearing just red and blue as opposed to the white strip we've got.

On a related note, I received an email from the club today about a Megastore Sale, and the red clash strip (with the demon on the front) is reduced from $109 to $79.

Does that mean we're phasing it out? I quite like it. Prefer wearing just red and blue as opposed to the white strip we've got.

It probably just means that there will be an updated version of that jumper next year. The same design, but new jumper.

True but they change the jumpers every time and the bombers have had there colours and sash from day one, also have more money and poitical power so all i can say is it better be dark blue

There will never be Black in our Jumper, that i would stake my life on...

Just give it a few years, we will have as much clout as the Bombers. History between the 2 clubs goes Right Back.

The Demons Have to start Standing their Ground on what we believe, & not just pleasing other Parties.

like the idea of blood red, but the collar should be left in the past

This probably has no baring what so ever with our situation but the Adelaide Crows have launched their new guernseys with Reebok - the contract finishes at the end of 2012. Seems a bit odd as Adidas (their previous sponsor) likes the big profile clubs but then again Adidas own Reebok anyway.

With a darker, more traditional guernsey you'd think that whoever we get would be happy as their logo would stand out more. I've read comments that our contract with Reebok expires so hopefully the new guernsey lands a big fish.

Round 15 we play a home game against Essendon. Which team will wear a clash jumper?

Round 15 we play a home game against Essendon. Which team will wear a clash jumper?

Obviously that would be Essendon with the thicker red sash.

I've read comments that our contract with Reebok expires so hopefully the new guernsey lands a big fish.

I'm not sure that Reebok contract is expiring, I hope it is because I really don't rate their football gear (pet hate of mine). I like the Adidas jumpers much more, even with their weird little circles around the neck.

Does anyone know how apparel sponsorships work? Do companies such as Reebok pay the clubs, or do they just gain licensing agreements in return for providing gear to the clubs?

Obviously that would be Essendon with the thicker red sash.

Which won't clash with Melbourne's jumper at all...

I'm not sure that Reebok contract is expiring, I hope it is because I really don't rate their football gear (pet hate of mine). I like the Adidas jumpers much more, even with their weird little circles around the neck.

Agree with both points. Reebok's jumper has those stupid 'flaps' at the front and back, which seemt to me to do nothing but provide opposition players with easy spots to grab on to when tackling. Adidas' jumpers seem to fit the body much tighter and are even at the bottom.

Does anyone know how apparel sponsorships work? Do companies such as Reebok pay the clubs, or do they just gain licensing agreements in return for providing gear to the clubs?

Yeah I'd like to know too. I think the sponsor makes and provides all the gear, and there is a financial deal involved too, but I don't really understand it.

I'm not sure if every sponsorship is the same, but most apparel sponsors don't pay the club, they simply make the products for them and receive a cut from the profits of selling the products.

This is why we get stuck with Reebok (no offense to Reebok :D), and big clubs like Collingwood and Carlton get Nike and Adidas. More members, more sales, more money for the sponsors.

Mind you, smart sponsors would look at the general supporter base of a club and try to align their own brand with the appropriate supporter group. It's unlikely that Puma will sponsor Collingwood for example.

Mind you, smart sponsors would look at the general supporter base of a club and try to align their own brand with the appropriate supporter group. It's unlikely that Puma will sponsor Collingwood for example.

why not Puma and Collingwood?

Western Bulldogs' jumper deal with KooGa

In this article it says that KooGa will be paying the Bulldogs $500,000 over four years on top of providing gear for the club.

why not Puma and Collingwood?

Because Puma is more of a fashion-oriented lifestyle brand in Australia, and does not consider itself to be an elite performance brand.

Have a look at who they sponsor and you can work out where they want to position themselves in the market.