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Membership Growing

Mousey
Mousey
in Melbourne Demons

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  TheOx05 said:
It's the $50 MFC / MCC membership.

If you are a member of the MCC you can have the option of purchasing a $50 package which is officially an MFC membership as well or a regular $130 ish membership.

I have gone the $50 option as money is a big tighter this year but it still shows support for the club.

Plus i love the Grey Smith Bar!

bloody hell! 4 of the pies at that bar would pay for the deluxe membership!

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    Rang the club this afternoon and organised to renew my membership.....

    On top of that, I have signed up my 10 week old son for the first of many memberships with our beloved club.....

    Really starting to get excited about where the club is heading.....

    GO Dees :P

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      Rhino Richards said:
    It will depend upon the actual mix of member types against what was budgeted and not just the overall membership numbers.

    Whilst people are getting excited by our membership tally, we actually generated the lowest revenue from memberships of all clubs last season. This would be attributed to the increase number of MCC/MFC members due to the affordability of the package. So the type of membership is more important to the club's coffers than just the numbers.

    And I don't see why people deride Hawthorn members for signing up their cats and dogs, because in dollar terms, they contribute more to the club than the MCC/MFC members. BTW, I'm not having a dig at the MCC/MFC members, because your contribution is a donation in addition to your MCC subs.

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      mo64 said:
    Whilst people are getting excited by our membership tally, we actually generated the lowest revenue from memberships of all clubs last season. This would be attributed to the increase number of MCC/MFC members due to the affordability of the package. So the type of membership is more important to the club's coffers than just the numbers.

    And I don't see why people deride Hawthorn members for signing up their cats and dogs, because in dollar terms, they contribute more to the club than the MCC/MFC members. BTW, I'm not having a dig at the MCC/MFC members, because your contribution is a donation in addition to your MCC subs.

    Fair point on all accounts. Did we generate lower revenue from memberships than Brisbane last season, who I think had fewer members?

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      mo64 said:
    Whilst people are getting excited by our membership tally, we actually generated the lowest revenue from memberships of all clubs last season. This would be attributed to the increase number of MCC/MFC members due to the affordability of the package. So the type of membership is more important to the club's coffers than just the numbers.

    And I don't see why people deride Hawthorn members for signing up their cats and dogs, because in dollar terms, they contribute more to the club than the MCC/MFC members. BTW, I'm not having a dig at the MCC/MFC members, because your contribution is a donation in addition to your MCC subs.

    It's not the signiong of the cats etc, it just over inflated how many actual members they had

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    Came across this on BigFooty which shows our unique situation.

    Interesting to see the latest breakdown of AFL clubs supported by MCC members published in the November MCC Newsletter

    Melbourne 21%

    Essendon 13%

    Collingwood 11%

    Carlton 9%

    Hawthorn 8%

    Richmond7%

    Geelong 7%

    St Kilda 5%

    Kangaroos 3%

    Sydney 2% maybe 3%

    Western Bulldogs 2%maybe 3%

    Brisbane 2%

    No club listed 8%

    ----------------- = 98% or close to 100%

    West Coast

    Adelaide

    Port Adelaide

    Fremantle fewer than 1% each and in total

    With the cost of membership ranging roughly from $400-600 a year, you can understand why MCC Demons fans don't chip in that extra cost to cover a full membership. They already get what they pay for in their regular MCC membership and that's why the move back into the MCC is important.

    If we can tap into that well of Dees fans who are members then automatically our membership would increase from our level of about 29,000 to high 30's or even low 40's. We have to offer something unique to these supporters to give them incentive to part with more cash and i feel that the the Club when they come back into the fold offer a $100 MCC only membership which would include things like:

    An MCC memebrs only night with the club. Meet the players etc.

    A special MCC/MFC pin or tie.

    Just some ideas for the future. I have more but the company boss is in town so it's time to minimise my screen!

    Go Dees!!!

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      High Tower said:
    Fair point on all accounts. Did we generate lower revenue from memberships than Brisbane last season, who I think had fewer members?

    Agree.

    The other point that is relevant in the membership mix is how much marginal benefit is derived by the Club beyond the membership numbers. For example how much does each member spend on merchandising and entertainment while at or connected with the football where all or part of the revenue stream flows to the Club.

    I suspect that multiplier effect is smaller for MFC than other Clubs.

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      TheOx05 said:
    With the cost of membership ranging roughly from $400-600 a year, you can understand why MCC Demons fans don't chip in that extra cost to cover a full membership. They already get what they pay for in their regular MCC membership and that's why the move back into the MCC is important.

    If we can tap into that well of Dees fans who are members then automatically our membership would increase from our level of about 29,000 to high 30's or even low 40's. We have to offer something unique to these supporters to give them incentive to part with more cash and i feel that the the Club when they come back into the fold offer a $100 MCC only membership which would include things like:

    An MCC memebrs only night with the club. Meet the players etc.

    A special MCC/MFC pin or tie.

    TheOx5, this has been discussed many times through various threads. Just to give a balanced view there are many MCC Demons who do chip in extra or buy full Mfc memberships. Just making sure MCC Demons fans aren't viewed as non-mfc members....

    However, I imagine there would still be some that are solely MCC.

    When you say "we have to offer something unique" , you offer good suggestions. However, there is already a MCC/MFC membership as well as the renewed ties and financial acknowledgment by the MCC to the MFC prior to Christmas along with the AFL.

      Rhino Richards said:
    Agree.

    The other point that is relevant in the membership mix is how much marginal benefit is derived by the Club beyond the membership numbers. For example how much does each member spend on merchandising and entertainment while at or connected with the football where all or part of the revenue stream flows to the Club.

    I suspect that multiplier effect is smaller for MFC than other Clubs.

    I have no doubt merchandise purchased by opposition clubs was far greater than that purchased by Melbourne members and supporters last season. Would have been a massive blow to the club, as we already know.

      condemned 84 said:
    When we shamshed our way through 25,000 did we break the tally counter :lol: :lol:

    Wait until 30,000........ :lol:

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      High Tower said:
    I have no doubt merchandise purchased by opposition clubs was far greater than that purchased by Melbourne members and supporters last season. Would have been a massive blow to the club, as we already know.

    I think this has been a longer term issue for MFC.

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    I agree that the $50 MFC/MCC membership is too low to ensure the future of the club.

    But what it does do is get these people on the books so that they can be contacted in the future and coaxed into the $160 MFC/MCC membership or the full membership once their finances allow it.

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      Rhino Richards said:
    I think this has been a longer term issue for MFC.

    True. But my point is last season would have been a 'significant hit to the rib cage', and the bottom line due to poor onfield performance.

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      rpfc said:
    But what it does do is get these people on the books so that they can be contacted in the future and coaxed into the $160 MFC/MCC membership or the full membership once their finances allow it.

    Correct. Its important to at least create a link and connection with these supporters than have none at all.

      High Tower said:
    True. But my point is last season would have been a 'significant hit to the rib cage', and the bottom line due to poor onfield performance.

    I doubt it.

    Given its a perennial problem, they would not have budgeted too much from such merchandising last year. Its a hit but not a significant one compared to some of the bigger ticket issues.

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    Updated:

    25, 691

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      Stylus said:
    Yeah, it's 25,691

    Gee, that was a rather good jump from 25,006 - Up 685 from Sunday/Monday. Probably on the back of Kaspersky Lab announcement. Either that or its the start of the season. Or both.

    A win over the Kangaroos will be a great boost for membership heading into Rd 2 v Collingwood. Go Dees!

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    we currently have MORE members than any of StKilda,Dogs, or the Roos

    who says we have no passion !!! <_<

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      belzebub59 said:
    we currently have MORE members than any of StKilda,Dogs, or the Roos

    who says we have no passion !!! <_<

    Its a good effort considering all three sides you mention have played finals for the past two years and are creating expectations that they will be challenging the Cats and the Hawks this year.

    I knew the North membership figures last year were swelled by a one off can rattle that could not be perpetuated

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    Good on the MFC for updating the website so regularly. It's like a sport of it's own.

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      JACKATTACK said:
    Good on the MFC for updating the website so regularly. It's like a sport of it's own.

    Here, here. One of the many discussions that took place at the SUMMIT last year. An improved website with regular updates.

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