You think too much. The brand is still intact - the red and blue, the red V, the dark blue - and yet you think the inclusion of an historic reminder of our history is cringe-worthy? Even as subtle as a small horse shoe on the back of the jumper?
Remember, the club is in the midst of a rebranding. We had no brand 4 years ago, and we are currently trying to establish ourselves as a powerful club with a memorable and powerful brand. As long as that core design is intact, something like the stars could only have either a positive or no effect on neutral supporters. It's a reminder of success, something that can't be seen anywhere else. Do you think the random bandwagon football supporter knows Melbourne has 12 flags? Where else can we be reminded of that?
It's a great opportunity to showcase the success we have as a club, and we should be proud of that success. Our inability to embrace that past, I think, has been what has halted our ability to create a well-known brand, because that's what it's about now. Collingwood's logo is an ageless logo that will always be around, and their symbolism as a club comes from their success and the "side by side" mentality, that even though they've been so unsuccessful over a 70 year period, they're still powerful. We might hate them for it, but you have to admire it.
You need to take risks. The club has been stuck in a conservative, old fashioned mentality for going on 30 years. You need to experiment and embrace things like our 12 premierships.
I am also very, very confident in Cameron Schwab. His passion for the club is undeniable, and in my 20 years following the club, I've never, ever been more proud to say I'm a Melbourne supporter. We're suddenly establishing ourselves in the community, and enforcing our brand aggressively. Part of that brand are our 12 flags. It doesn't matter that our last flag was 50 years ago. That's irrelevant. We have 12 flags, that's our history. Don't be embarrassed about it. The only way we can establish this brand is to embrace that history. We've done so partly with the brilliant new logo, and now with the stars.
I don't mean to cause offense, but how old are you? It just seems that the baby boomers or thereabouts are so hesitant for change in regards to everything. Sometimes you need to branch off and look at the bigger picture.