I know it's a trivial thing and we of course have bigger issues, but they just look absurd. Let's get back to looking like a footy side.

I cant even notice them.

It's a small thing. Just like the emblem, the bugler, and the clash strip. But many small things combined can make a difference.

Part of our problem is being seen as a spiritless club. Let's get some unity of image, make it simple and effective and it can influence us as a footy club.

I like them. Well, I dont like them as a try hard collar, but like how they create more of a gladiator style look.

It's different. I always liked the current jumper design.

I like the collar and colours but the cut if the jumper is awful.

They remind me of whopping tail fins on 1950's cars; did they come, by any chance, as a package with the re-born 1950's Demons Blazer.

The faux collar gets no points as an artifice but plenty as an affectation.

We've had our fill of pretend stuff, I'd like to see some hard reality (no, not the kind that was bottled-up on Neeldy's Reality Bus).

The blazers, collars, emblem etc show exactly how stupidly devoted Schwab was to branding.

I'd like to see a triple collar and perhaps blazer style lapels on the front.

The blazers, collars, emblem etc show exactly how stupidly devoted Schwab was to branding.

Bad call. Branding is vital to a footy club, we just didn't nail ours.

I like the collar on the jumper and the logo. It's being a pathetic club that loses all the time that I hate. How about we fix that first?!?!

I know it's a trivial thing and we of course have bigger issues, but they just look absurd. Let's get back to looking like a footy side.

At last, somebody who agrees with me.

The current logo, the jumper design, the bugler, these things are legacies of the Schwab era and may well stand to be dumped/replaced/modified with new administratoin.

The bugler's already been demoted to only as the final siren approaches during a win, but it should be dispelled altogether.

The logo I'm not fussed about, I think it serves its purpose and I don't think the cost of changing it outweighs any possible benefit right now.

The jumper design, to me, is fine. The collars are I guess a bit silly, so they could go, but otherwise there's not a lot to worry about there.

It's a small thing. Just like the emblem, the bugler, and the clash strip. But many small things combined can make a difference.

What do you want to do about the clash strip? If you don't like white, you're going to have to get used to it.

The blazers, collars, emblem etc show exactly how stupidly devoted Schwab was to branding.

What the hell are you on about?

What do you want to do about the clash strip? If you don't like white, you're going to have to get used to it.

I don't mind the white, I know it's required. Just think we're yet to make one that looks good.

I like the collar on the jumper and the logo. It's being a pathetic club that loses all the time that I hate. How about we fix that first?!?!

Yeah you're right, the players should stop designing and making jumpers and get on with training and playing..... Oh wait....

What the hell are you on about?

A CEO is the highest ranking administrator within a football club. In an afl football club organisation the structure is almost always a matrix style. The non business word would be departments. The MFC structure includes a marketing & media team, hired by the CEO to perform a role which includes branding. So why were the things i mentioned in my above post being rolled out by the CEO who should, and we know hindsight proves this, of been looking after the strategic direction of the club at a higher level. I sight a functional football department, corporate sponsorship & financial sustainability as being more important roles to a ceo than the club's branding. Especially in a market where our organisation stakeholders become so through reasons other than image.

A CEO is the highest ranking administrator within a football club. In an afl football club organisation the structure is almost always a matrix style. The non business word would be departments. The MFC structure includes a marketing & media team, hired by the CEO to perform a role which includes branding. So why were the things i mentioned in my above post being rolled out by the CEO who should, and we know hindsight proves this, of been looking after the strategic direction of the club at a higher level. I sight a functional football department, corporate sponsorship & financial sustainability as being more important roles to a ceo than the club's branding. Especially in a market where our organisation stakeholders become so through reasons other than image.

So because the CEO "rolled out" these things it means he bypassed the marketing dept and designed it all himself?

Or do you think maybe being the CEO he is responsible for being the face of PR things even if he didn't spend all his time creating them?

Far out. You cite all this business knowledge and then go on to imply the CEO does all the work himself rather than delegate it.

So because the CEO "rolled out" these things it means he bypassed the marketing dept and designed it all himself?

Or do you think maybe being the CEO he is responsible for being the face of PR things even if he didn't spend all his time creating them?

Far out. You cite all this business knowledge and then go on to imply the CEO does all the work himself rather than delegate it.

The collars, blazers, emblem and kit colour are the work of Schwab.

The collars, blazers, emblem and kit colour are the work of Schwab.

Designed it all himself did he? Didn't use the media dept, marketing dept, merchandise dept? Just got on the computer and the sewing machine and got to work rather than concentrate on running the footy club? Come on mate, I know people here want to think Schwab was the anti-christ but geez...

Designed it all himself did he? Didn't use the media dept, marketing dept, merchandise dept? Just got on the computer and the sewing machine and got to work rather than concentrate on running the footy club? Come on mate, I know people here want to think Schwab was the anti-christ but geez...

Your missing the point. I'm not saying Schwab designed them.

In a large scale organisation the CEO should have the correct people in place to manage its marketing/branding operations. The CEO focusing his time on this area shows just one of his flaws.

You think Mark Bouris looks after how his staff dress and what the companies logo looks like? No. He hires the relevant people to handle it.

Edited June 20, 201312 yr by The Yarra

Your missing the point. I'm not saying Schwab designed them.

In a large scale organisation the CEO should have the correct people in place to manage its marketing/branding operations. The CEO focusing his time on this area shows just one of his flaws.

You think Mark Bouris looks after how his staff dress and what the companies logo looks like? No. He hires the relevant people to handle it.

You're contradicting yourself.

The CEO delegates or outsources the job, he oversees it, he doesn't spend time doing it himself.

In this post from just before it came out it is made clear a design company created the logo:

http://demonland.com/forums/index.php?/topic/21180-the-emblem/#entry335320

Edited June 20, 201312 yr by stuie

My understanding is Schwab looked after the collar etc on his own and i just can't understand why a CEO would be doing this.

My understanding is Schwab looked after the collar etc on his own and i just can't understand why a CEO would be doing this.

Ughhhh.....

The point, fellow Demonlanders, is that we now need to move into an era of Honour before Honours... we've been exactly the other way around since, ooh about 1965 (with hon. exceptions for Swooper and some of The Reverend's time)