Great email. Great Emblem. Great club. Great President.

*Stunned*

MFC we are football

The video clip is sensational - extremely well put together - comprehensive without being over the top or having 'ra ra' touch.

Great email. Great Emblem. Great club. Great President.

Yes that's great work! Go Demons!

I'm emotionally charged....love the emblem. Love it.

Thankyou.

Video

Go Dees

Yes that's great work! Go Demons!

Love it.

Who ever said the demons don't stand for anything

*Stunned*

MFC we are football

Too busy, trying to be too many things at once

Too busy, trying to be too many things at once

clear, concise, coherent if you ask me.

Too busy, trying to be too many things at once

I think its good but agree a bit busy.

Too busy, trying to be too many things at once

..........what High Tower says.....

Great email. Great Emblem. Great club. Great President.

Quite brilliant.

It's now up to all of us to grasp that imagery and spread the message far and wide. We have more reason to be proud of our club than any others have.It just took an Irishman to bring it all together - and communicate it

Thanks Jim ... now you get well

I think its good but agree a bit busy.

Very very minor criticism not really worth mentioning, considering that this emblem sums up everything that we stand for in 150 years of history.

This is not our logo, which needs to be simple for advertising and corporate purposes.

This is 'the emblem of the team we love' that tells a story of 150 years

I think its good but agree a bit busy.

What do you want to leave out?

I think most would agree that it's a great emblem. Some people just love to nitpick.

Very very minor criticism not really worth mentioning, considering that this emblem sums up everything that we stand for in 150 years of history.

This is not our logo, which needs to be simple for advertising and corporate purposes.

This is 'the emblem of the team we love' that tells a story of 150 years

Spot on. The medium in which it is presented will determine whether or not it is too complex/busy.

For me this is goes back to all those things Schabby talks about in the whiteboard wednesdays. I hope this emblem, or at least the fundamental design of the emblem will still be around in another 152 years.

Great video! I think the emblem is a bit sh!t but am not too bothered by it. Glad to see the club getting itself organised and being run properly

An outstanding day for the Melbourne Football Club. My heart is bursting with pride. Now boys, demolish those Tigers!!

An outstanding day for the Melbourne Football Club. My heart is bursting with pride. Now boys, demolish those Tigers!!

Says it all!!

The video that accompanies it is excellent. The emblem itself for me has way too much going on and for mine really says we couldn't quite decide what we are so we have included everything. The southern cross for me adds minimal value to our brand and I actually would have preferred us drop the trident as well as a sign of embracing our true past but also moving forward. You dont need a trident on the emblem to be called the Demons.

I love the work and thought put into the emblem by those within the club and for that am rapt with it.

There is a bit to be explained but that is due in part to the rich heritage as explained by Jim. For a club that created the rules, lost more guys at war than any other club, was born out of a football ground, there is a fair bit of a story to be told and needs to be included.

Great work by everyone at MFC.

I am loving what the club are doing in every single area right now and the fact they have been so inclusive towards the fans makes one feel so connected to this great club.

The video that accompanies it is excellent. The emblem itself for me has way too much going on and for mine really says we couldn't quite decide what we are so we have included everything. The southern cross for me adds minimal value to our brand and I actually would have preferred us drop the trident as well as a sign of embracing our true past but also moving forward. You dont need a trident on the emblem to be called the Demons.

What I love most is the video that accompanies it.

The eternal flame, the way RDB explains that is amazing. So much passion.

The trident, like Bailey says, nobody knows what a Demon looks like, but we know they have a trident. He speaks with real passion and aggression at stages through his explanation and made the hairs on the back of my neck stand up.

The football, well we all know what thats about.

The southern cross is again explained well by Davey. Its about the community, the coming together. It means alot to Australians.

Finally, the MFC. Our ties to the MCC, the MCG - our home. We grew from the greatest stadium in the world, and will forever be tied to it.

This is truly a great emblem, one that fills me, and I am sure every Demons supporter, player and associate with pride. What a great time to launch it. Bloody hell I would hate to be the Tigers this weekend. Give them Hell Dees!

Give me an emblem that looks busy and takes some understanding over a paddle pop lion logo any day

I think you will find that what was trying to be achieved was an emblem similar to some of the European soccer teams, who have great histories and it is reflected in the emblem...to tell the story...google the emblems for Barcelona or Manchester United...

Edited August 5, 201014 yr by satyricon

Too busy, trying to be too many things at once

You're welcome to express a view. I'm not sure why people would have a problem with what you've said.

I really like it. And I did the moment I saw it. When one starts analysing all that's in it I can understand some thinking that it's a bit busy. But I can only go off my initial reaction.

As another poster pointed out, an emblem is different to a logo. This emblem wraps up 150 years of history in a stylish and vibrant manner.

I wouldn't change a thing. B)