Lets Copy Collingwoods idea

[Go Dees Attack 0]

We should call it the Queen's Club Pack and have it grant access to a Brisbane game down here, as well as the Gold Coast team next year (so you've got both Queensland teams), with the addition of the Queen's Birthday blockbuster vs Collingwood as the marquee match of the package. Include a standard deck of 52 Melbourne-themed playing cards and sell it for whatever price the Club sees fit.

I'd buy it just for the pack of cards.

Aces: Matthew Warnock, Paul Johnson, Daniel Bell, Tom Scully

Kings: James McDonald, Dean Bailey, Jim Stynes, Cameron Bruce

Queens: Pia Miller, Trisha Broadbridge, 2 other prominent Melbourne women

Jacks: Jack Watts, Jack Trengove, Jack Grimes, Jack Fitzpatrick

10s: Cale Morton, Colin Garland, Tom McNamara, Mark Jamar

9s: Addam Maric, Michael Newton, Neville Jetta, Rhys Healey

8s: James Frawley, Brad Green, Joel Macdonald, Danny Hughes

7s: Brad Miller, Jared Rivers, Max Gawn, James Strauss

6s: Matthew Bate, John Meesen, Aaron Davey, Sam Blease

5s: Jordan Gysberts, Ricky Petterd, Kyle Cheney, Luke Tapscott

4s: Lynden Dunn, Liam Jurrah, Stefan Martin, Rohan Bail

3s: Clint Bartram, Jordie McKenzie, Austin Wonaeamirri, Jamie Bennell

2s: Nathan Jones, Colin Sylvia, Brent Moloney, Jake Spencer

The cards are a great idea. I would buy a few packs.

Go Dees

[Sir Why You Little 35,322]

From a marketing perspective "the money is always in the mailing list" then it all comes down to conversion.

I'm tipping ever half smart club in the league will be doing this over the next few years - in some way, shape or form.

Sometimes you have to give credit where credit is due ... good idea Tigers!

3 game packages are a brilliant idea-not everybody can go to the footy each week

Even better if you can choose the 3 games yourself. It's all money to the club and it all helps. B)

[Guest hangon007]

3 game packages are a brilliant idea-not everybody can go to the footy each week

Even better if you can choose the 3 games yourself. It's all money to the club and it all helps. B)

I agree ... This idea could be used in many positive ways.

[Choko 493]

From a marketing perspective "the money is always in the mailing list" then it all comes down to conversion.

I'm tipping ever half smart club in the league will be doing this over the next few years - in some way, shape or form.

Sometimes you have to give credit where credit is due ... good idea Tigers!

Yeh, I think the mailing list is pretty inconsequential in this case. We have the best coverage and conversion for our supporter base of all clubs in the AFL. We just don't have the sheer numbers of supporters. The main purposes of a 3 game or 1 game membership are to generate interest in strategic games (whether because they are marquee or low crowd drawing) and mainly to inflate the number of members you have. Higher membership numbers gives more "influence" at AFL headquarters, more sponsorship bucks and more likelihood of better TV allotment, etc.... Also, having supporters as members gives the opportunity to positively influence and up-sell.

[Guest hangon007]

Yeh, I think the mailing list is pretty inconsequential in this case. We have the best coverage and conversion for our supporter base of all clubs in the AFL. We just don't have the sheer numbers of supporters. The main purposes of a 3 game or 1 game membership are to generate interest in strategic games (whether because they are marquee or low crowd drawing) and mainly to inflate the number of members you have. Higher membership numbers gives more "influence" at AFL headquarters, more sponsorship bucks and more likelihood of better TV allotment, etc.... Also, having supporters as members gives the opportunity to positively influence and up-sell.

Nice posts ... the more you think about this 3 game membership, the more wonderful marketing prospects begin to evolve.

I will say it again ... Well done Tigers nice idea.

[the_russian 17]

Nice posts ... the more you think about this 3 game membership, the more wonderful marketing prospects begin to evolve.

I will say it again ... Well done Tigers nice idea.

It is a good idea, especially if you have a young family, or can only make it on Saturdays or something like that.

For example, if you included the QB match in the package and two Saturday games (think we only have 2 home Sat games left) it can be used to boost the crowd figures for the eagles match, while increasing the dees supporter prescence against big drawing crowds Collingwood and Carlton..

[45HG 1,539]

We had a 3 game membership last year and we have a 3 game "Women of Melbourne" membership this year.

[45HG 1,539]

It is a good idea, especially if you have a young family, or can only make it on Saturdays or something like that.

For example, if you included the QB match in the package and two Saturday games (think we only have 2 home Sat games left) it can be used to boost the crowd figures for the eagles match, while increasing the dees supporter prescence against big drawing crowds Collingwood and Carlton..

On the flipside, these memberships are only a few dollars cheaper than the standard entry price to matches (if memory serves). As such, stipulating games it gets you entry into wouldn't be a big selling point for many I wouldn't have thought.

[Chook 14,702]

On the flipside, these memberships are only a few dollars cheaper than the standard entry price to matches (if memory serves). As such, stipulating games it gets you entry into wouldn't be a big selling point for many I wouldn't have thought.

That's why you need an extra little gimmick like some merchandise or something.

[buddha82 12]

Not pouring sh!t on the cards idea as such - well done for coming up with something left field - but isn't a card with designated pictures for each type fairly redundant? Most games involving cards require the people you're playing against not to know what's in your hand - Poker is a prime example but even silly games like Go Fish are the same. Would take away from the bluffing aspect somewhat when everyone can see what cards you're holding.

Edited April 30, 2010 by buddha82

[Chook 14,702]

Not pouring sh!t on the cards idea as such - well done for coming up with something left field - but isn't a card with designated pictures for each type fairly redundant? Most games involving cards require the people you're playing against not to know what's in your hand - Poker is a prime example but even silly games like Go Fish are the same. Would take away from the bluffing aspect somewhat when everyone can see what cards you're holding.

I envisioned the back of the card being an MFC logo, with the front of the card (the one with all the diamonds and numbers and jacks and so forth) facing you in your hand. So I don't see how anyone could know what you're holding until you play it, much the same as in a normal deck of cards.

[Rogue 585]

One of the problems with the less expensive membership options is that a heap of people who buy an 11 or 16-game membership now don't go to that many games - it's essentially a donation.

You need to balance any increases in revenue derived from new sign-ups for a limited membership versus lost revenue from people who downgrade.

[Guest hangon007]

I was wondering with the cards idea if you could try and turn this idea into a recognition of our sponsors. ie put their logos on the reverse side of the cards.

So on one side you have the player ... on the reverse side you have his sponsor!

Almost like a thank-you for being our partners we truly appreciate you. Look its a "small" token but its a start.

Suppose the question would be asked ... Would it increase the value of the player sponsorships ... with companies knowing their logos where being distributed amongst our 30,000+ membership base.

Edited May 4, 2010 by hangon007

[Old Gregg 1]

Melbourne Membership packages

New in 2010, we are pleased to introduce the 3-game membership for just $84