Jump to content
View in the app

A better way to browse. Learn more.
Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

Welcome to Demonland - Australian Bond Exchange

Demonland
in Melbourne Demons

Featured Replies

 

This is an unusal sponsorship. Bonds are a very niche market in Australia and not really for retail type clients so not sure what they would be getting out of the exposure.

As for IG, I suspect their agreement ran out. They probably got what they needed. I see their competitor CMC Markets sponsors the Saints which I assume is a direct result of IG sponsoring melbourne....FOMO

  • Quote
    • Like 2
     
    1 hour ago, Demonland said:

    Well done MFC for keeping the sponsorship dollars rolling in.

     

    Would have thought @Bitter but optimistic already had this covered?

    Edited by TRIGON

  • Quote
    1 hour ago, jnrmac said:

    This is an unusal sponsorship. Bonds are a very niche market in Australia and not really for retail type clients so not sure what they would be getting out of the exposure.

    I share your concern jr.  Bonds are a niche market.   More so the Corporate Bond (not Government Bonds) which ABE deals in.

    ABE started in 2015.  After a bit of googling I haven't found anything substantial about their performance.  Their 2020 report reads like a marketing spiel.  AGMFY20.pdf.

    What they get out of the exposure:  my reading of their website is that they are targeting retail investors, in particular those near or at retirement age.  I suspect there would be lots of those in the mfc member ranks.  Hopefully, folks do their due diligence before investing in any new product with ABE or anyone else.

    Edited by Lucifer's Hero

  • Quote

    I think they're a bit like FIIG  - they cut and dice bonds/hybrids etc that are usually minimum parcel size of at least $500k so to create a market for retail investors, who are looking for something better than cash rates. Problem is when there is a market shock (ie GFC, Covid in March 2020), values tumble like shares. LH is bang on re DD. 

  • Quote
    • Like 1
     
    4 minutes ago, BillyBeane said:

    Are they anything like Archegos Capital Management? 

    I hope not.

  • Quote
    51 minutes ago, Lucifer's Hero said:

    I share your concern jr.  Bonds are a niche market.   More so the Corporate Bond (not Government Bonds) which ABE deals in.

    ABE started in 2015.  After a bit of googling I haven't found anything substantial about their performance.  Their 2020 report reads like a marketing spiel.  AGMFY20.pdf.

    What they get out of the exposure:  my reading of their website is that they are targeting retail investors, in particular those near or at retirement age.  I suspect there would be lots of those in the mfc member ranks.  Hopefully, folks do their due diligence before investing in any new product with ABE or anyone else.

    I don't really have any concerns about them, just think its unusual. Not sure where they will get a return out of this.

    As it turns out I know one of the guys on their website so I'll probably ask him next time I see him.

     

    And yes they are a little like FIIG.

     

  • Quote
    • Like 1

    The principle of caveat emptor has been around for a long time. Always do your DD no matter who you are dealing with.

    As a supporter all i care about is:

    ·         how much is the deal worth

    ·         have they the capacity to pay

  • Quote
    • Like 1

    Fascinating sponsorship. So they trade corporate bonds. I wonder if they are secondary market participants for government bonds. Fed gov bonds are the safest storer of wealth you can get. Corporate welfare on steroids.

  • Quote

    They’ve done their market research, I’ll give them that.

    Unfortunately I don’t fit the stereotype of the Melbourne supporter, so I’ll stick to my 40% off New Balance vouchers thanks.

  • Quote

    I get that this is a niche sponsorship but in that being said, how many people here have bought a Jaguar since they became a sponsor of Melbourne or Vauxhaul before that?

    It's not everday you decide to go out and buy a new car, especially with the only thought being oh they support Melbourne so I'll buy whatever they make.

    Edited by boydie

  • Quote

    • Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.

    Guest
    Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
    Reply to this topic...
    Go to topic listing

    Featured Content

    • AFLW REPORT: Port Adelaide

      Well, that was a shock. The Demons 4-game unbeaten run came to a grinding halt in a tense, scrappy affair at the sunny, windy Alberton Oval, with the Power holding on for a 2-point win. The Dees had their chances—plenty of them—but couldn't convert when it mattered most. Port’s tackling pressure rattled the Dees, triggering a fumble frenzy and surprising lack of composure from seasoned players.

      • 0 replies
      Demonland

    • Welcome to Demonland: Steven King

      The Melbourne Football Club has selected a new coach for the 2026 season appointing Geelong Football Club assistant coach Steven King to the head role.

        • Love
        • Like
      • 826 replies
      Demonland

    • AFLW PREVIEW: Port Adelaide

      The undefeated Demons venture across the continent to the spiritual home of the Port Adelaide Football Club on Saturday afternoon for the inaugural match for premiership points between these long-historied clubs. Alberton Oval will however, be a ground familiar to our players following a practice match there last year. We lost both the game and Liv Purcell, who missed 7 home and away matches after suffering facial fractures in the dying moments of the game.

      • 1 reply
      Demonland

    • AFLW REPORT: Richmond

      A glorious sunny afternoon with a typically strong Casey Fields breeze favouring the city end greeted this round four clash of the undefeated Narrm against the winless Tigers. Pre-match, the teams entered the ground through the Deearmy’s inclusive banner—"Narrm Football Weaving Communities Together and then Warumungu/Yawuru woman and Fox Boundary Rider, Megan Waters, gave the official acknowledgement of country. Any concerns that Collingwood’s strategy of last week to discombobulate the Dees would be replicated by Ryan Ferguson and his Tigers evaporated in the second quarter when Richmond failed to use the wind advantage and Narrm scored three unanswered goals. 

        • Love
      • 4 replies
      Demonland

    • CASEY: Frankston

      The late-season run of Casey wins was broken in their first semifinal against Frankston in a heartbreaking end at Kinetic Stadium on Saturday night that in many respects reflected their entire season. When they were bad, they committed all of the football transgressions, including poor disposal, indiscipline, an inability to exert pressure, and some terrible decision-making, as exemplified by the period in the game when they conceded nine unanswered goals from early in the second quarter until halfway through the third term. You rarely win when you do this.

      • 0 replies
      Demonland

    • AFLW PREVIEW: Richmond

      Round four kicks off early Saturday afternoon at Casey Fields, as the mighty Narrm host the winless Richmond Tigers in the second week of Indigenous Round celebrations. With ideal footy conditions forecast—20 degrees, overcast skies, and a gentle breeze — expect a fast-paced contest. Narrm enters with momentum and a dangerous forward line, while Richmond is still searching for its first win. With key injuries on both sides and pride on the line, this clash promises plenty.

        • Like
      • 3 replies
      Demonland
    View All

    Configure browser push notifications
    Chrome (Android)
    1. Tap the lock icon next to the address bar.
    2. Tap Permissions → Notifications.
    3. Adjust your preference.
    Chrome (Desktop)
    1. Click the padlock icon in the address bar.
    2. Select Site settings.
    3. Find Notifications and adjust your preference.