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Welcome to Demonland - Australian Bond Exchange

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This is an unusal sponsorship. Bonds are a very niche market in Australia and not really for retail type clients so not sure what they would be getting out of the exposure.

As for IG, I suspect their agreement ran out. They probably got what they needed. I see their competitor CMC Markets sponsors the Saints which I assume is a direct result of IG sponsoring melbourne....FOMO

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      On 01/04/2021 at 03:41, jnrmac said:

    This is an unusal sponsorship. Bonds are a very niche market in Australia and not really for retail type clients so not sure what they would be getting out of the exposure.

    I share your concern jr.  Bonds are a niche market.   More so the Corporate Bond (not Government Bonds) which ABE deals in.

    ABE started in 2015.  After a bit of googling I haven't found anything substantial about their performance.  Their 2020 report reads like a marketing spiel.  AGMFY20.pdf.

    What they get out of the exposure:  my reading of their website is that they are targeting retail investors, in particular those near or at retirement age.  I suspect there would be lots of those in the mfc member ranks.  Hopefully, folks do their due diligence before investing in any new product with ABE or anyone else.

    Edited by Lucifer's Hero

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    I think they're a bit like FIIG  - they cut and dice bonds/hybrids etc that are usually minimum parcel size of at least $500k so to create a market for retail investors, who are looking for something better than cash rates. Problem is when there is a market shock (ie GFC, Covid in March 2020), values tumble like shares. LH is bang on re DD. 

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      On 01/04/2021 at 05:20, BillyBeane said:

    Are they anything like Archegos Capital Management? 

    I hope not.

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      On 01/04/2021 at 04:40, Lucifer's Hero said:

    I share your concern jr.  Bonds are a niche market.   More so the Corporate Bond (not Government Bonds) which ABE deals in.

    ABE started in 2015.  After a bit of googling I haven't found anything substantial about their performance.  Their 2020 report reads like a marketing spiel.  AGMFY20.pdf.

    What they get out of the exposure:  my reading of their website is that they are targeting retail investors, in particular those near or at retirement age.  I suspect there would be lots of those in the mfc member ranks.  Hopefully, folks do their due diligence before investing in any new product with ABE or anyone else.

    I don't really have any concerns about them, just think its unusual. Not sure where they will get a return out of this.

    As it turns out I know one of the guys on their website so I'll probably ask him next time I see him.

     

    And yes they are a little like FIIG.

     

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    The principle of caveat emptor has been around for a long time. Always do your DD no matter who you are dealing with.

    As a supporter all i care about is:

    ·         how much is the deal worth

    ·         have they the capacity to pay

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    Fascinating sponsorship. So they trade corporate bonds. I wonder if they are secondary market participants for government bonds. Fed gov bonds are the safest storer of wealth you can get. Corporate welfare on steroids.

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    They’ve done their market research, I’ll give them that.

    Unfortunately I don’t fit the stereotype of the Melbourne supporter, so I’ll stick to my 40% off New Balance vouchers thanks.

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    I get that this is a niche sponsorship but in that being said, how many people here have bought a Jaguar since they became a sponsor of Melbourne or Vauxhaul before that?

    It's not everday you decide to go out and buy a new car, especially with the only thought being oh they support Melbourne so I'll buy whatever they make.

    Edited by boydie

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