Growth area for the club is the CBD. We need greater presence there. Undoubtedly. If we don't someone else eventually will. It's no longer just a business hub it is now home to tens if not hundreds of thousands of people and will continue to grow. Sport is an effective means to get new people to a city and especially a country to "fit" in. We have rightly targetted the Asian student demographic and you see more of them at games now, either as a "day out" for fun to check it off the bucket list or even more people you can tell have embraced the club. I see them because I sit in AFL Members near GA and the number is growing.
If we want to be the Yankees or the Knicks or the Lakers of the AFL, we need those supporters. Our core base is too concentrated and small to rely upon exclusively for growth. We need presence in growth areas with young populations.
I think it was Bartlett who said we needed a shop front in the CBD. Sell tickets exclusively to Melbourne games. Small steps but we need a foothold.