One way to work it out is to ask the players.
Let's, as a club, tell them that premeirships aren't our sole aim. Tell them that the members, sponsors, community groups are just as important, premeirships are just a "bonus". Just give us a "good, competitive effort". How many of them do you seriously think would resign with this club. If you don't tick A you're kidding yourself.
Do you seriously think Jack Watts is here to settle for the odd finals game. Just think about the absurdity of that scenario.
Jack Watts, age 33, premeirships 0, but plenty of "good, competitive efforts" He's playing at Essendon or Collingwood or Carlton inside 3 years with this mentality.
If you are still unsure what do you think Checker Hughes or Norm Smith would have answered.