Jump to content
View in the app

A better way to browse. Learn more.

Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

Free to Air TV Losing Money and Shedding Jobs - What does that mean for footy?

Featured Replies

They are all in their dying days.

And they all deserve it.

Been serving up years and years of so called reality tv rubbish.

Decades of shows of constant bullying.

Suck it up you losers .

 
17 hours ago, whatwhat say what said:

five more years; https://www.heraldsun.com.au/entertainment/confidential/bucks-given-heaveho-at-sen-in-roster-bungle/news-story/58609673bade515c6e06c5314a6d6ced

Speaking on his podcast, Life of Brian, Taylor said: “I am glad to be able to say that I have signed for five years at the Seven Network. So for all those people out there wondering whether you like me or you don’t, bad luck, you’ve got me.”

I actually don't mind the bloke but this was a stupid thing to say.

Bloke has a chronic case of foot in mouth disease.

No wonder some people don't like him.

14 hours ago, monoccular said:

 

Does anyone watch Media Watch?    Of course those in the taxpayer funded woke left ABC can say what they like about commercial TV - they are not accountable in any way.

 

 

This is a great way of proving a lack of bias to ensure your opinions are respected...

 

 

I just got some very emotive ad about keeping sport free on TV

 

Maybe you absolute fools should try

A) having a high quality of broadcast and 

B) not syphoning stuff off to your streaming systems so I have to download your app

C) actually bidding on stuff instead of letting standalone streaming purchase the rights 

1 hour ago, D Rev said:

 

This is a great way of proving a lack of bias to ensure your opinions are respected...

 

you're a bit easily triggered today, rev.

an opinion by definition is an expression of bias. perfectly natural.

i would also agree with mono.  our publicly owned broadcaster has become an ideological echo-chamber ... but that's just an opinion.

 


9 hours ago, Biffen said:

Gambling itself will return to private syndicates( SPs in the old days)

It makes no sense to support corporates when a private betting syndicate could return profits to itself.

Real Estate Agents ( Door openers) should also be looking to learn an actual skill.They'll be gone in 5 years.Hooray.

Can't say I'll miss TV-the longest amatuer night in history.

A good Real Estate Agent can be worth a lot of money. 
i don’t see AI overtaking that profession in a hurry 

2 hours ago, daisycutter said:

you're a bit easily triggered today, rev.

an opinion by definition is an expression of bias. perfectly natural.

i would also agree with mono.  our publicly owned broadcaster has become an ideological echo-chamber ... but that's just an opinion.

 

If you think that's me easily triggered, you should see me at the G sometimes!

  • Author

Can I just say, the commercial reality is self evident, between free to air and pay for view.  My main point is, the AFL relies, substantially,  on TV rights income for its virtual survival.

At the moment, the money the AFL is asking for, in terms of TV rights, is more than what the individual TV free to air stations are worth.  So if attrition becomes the reality, will the pay for view businesses pay the money, at least to the level the current rights have been paid, or will there be a shortfall and therefore the AFL business, as we know it, will be seriously affected, in its entirety?

 
29 minutes ago, I'va Worn Smith said:

Can I just say, the commercial reality is self evident, between free to air and pay for view.  My main point is, the AFL relies, substantially,  on TV rights income for its virtual survival.

At the moment, the money the AFL is asking for, in terms of TV rights, is more than what the individual TV free to air stations are worth.  So if attrition becomes the reality, will the pay for view businesses pay the money, at least to the level the current rights have been paid, or will there be a shortfall and therefore the AFL business, as we know it, will be seriously affected, in its entirety?

If you do the simple sums on the AFL rights alone (presently about $700M per year) Kayo needs 2 million subscribers at $30 per month for the whole 12 months. Add in another 1.5million to cover the NRL costs. (You need more to cover running costs and other content).

Australia has just under 10M households. Accordingly you need a penetration rate of between 35 and 50%. That's bordering on the impossible.

Sure you can have a loss leader but eventually the numbers have to stack up. (Advertising perhaps... tripling the subscription price etc)

Each year the AFL heavies go to USA and get the lowdown on how the NRL maximise their revenue and bring those lessons home.

Something has to give eventually.

BTW... How long will Kayo agree to pay over 60% of the current deal in return for exclusivity only on the graveyard games

I seem to be alone here. I very much like the 7 coverage and the anti-siphoning laws seem well balanced.

Advertising revenue is down significantly globally. It won’t necessarily stay down or continue that trajectory.


16 hours ago, Diamond_Jim said:

If you do the simple sums on the AFL rights alone (presently about $700M per year) Kayo needs 2 million subscribers at $30 per month for the whole 12 months. Add in another 1.5million to cover the NRL costs. (You need more to cover running costs and other content).

Australia has just under 10M households. Accordingly you need a penetration rate of between 35 and 50%. That's bordering on the impossible.

Sure you can have a loss leader but eventually the numbers have to stack up. (Advertising perhaps... tripling the subscription price etc)

Each year the AFL heavies go to USA and get the lowdown on how the NRL maximise their revenue and bring those lessons home.

Something has to give eventually.

BTW... How long will Kayo agree to pay over 60% of the current deal in return for exclusivity only on the graveyard games

as of next year, kayo / foxtel has a lockout on saturday football for the first 8 rounds of each season

c7 only has rights to 3 games a round - thursday, friday nights, and sunday arvo

i don't think it's realised just how much that is going to effect people's viewing habits of footy from 2025 onwards

foxtel used to hover at around that 35% household penetration and was incredibly profitable but the advent of streaming has completely changed that model, obviously

  • 10 months later...

There's a problem here which in the past I looked at in the context of hospital expenses and the 'baking in' of ridiculous price margins on things like latex gloves.

Once the final retailer has added a crazy mark-up, their supplier starts pushing the wholesale price up to get their 'fair' share of the final price, and then that flows further back upstream to the input suppliers, manufacturers, and if the supply chain is linear enough it can even reach primary producer commodity prices.

Trouble is, if then some good-hearted hospital-owning private equity firm (ha ha) decides they don't want to impose a 400% mark-up on latex gloves, they find that actually a large part of that mark-up is gone, absorbed by the wholesaler, supplier, input manufacturer, primary producer. To unpick that mark-up would require getting every step of the supply chain to simultaneously agree on a price cut.

In the free-to-air TV and football context, every 'supplier', from coaches to players to managers to executives to pundits to marketing gits and even the beer and chicken strip providers, has had their price calculated based on the TV rights deals and the estimated ad revenues and the estimated revenue of memberships and gate/food takings.

It is all pretty clearly a bubble.

A major 'market correction' is going to have to happen eventually. Annoyingly, there's clearly a whole lot of useless dead weight (BT's salary, Michael Christian's oxygen, for example) which can be cut dramatically with almost zero effect on game itself, but the political state of Australian football is such that the least useful people are the same ones currently deciding who are the most 'valuable'.

Basically we're looking at the primary thesis of Gibbon's Decline and Fall of the Roman Empire. Or Ibn Khaldun's analogy of the indolent self-consuming fourth generation of any dynasty. The fundamental meaning of decadent, when not referring to dark chocolate.

Any minute now we'll see gothic mercenaries guarding our borders.

39 minutes ago, Little Goffy said:

There's a problem here which in the past I looked at in the context of hospital expenses and the 'baking in' of ridiculous price margins on things like latex gloves.

Once the final retailer has added a crazy mark-up, their supplier starts pushing the wholesale price up to get their 'fair' share of the final price, and then that flows further back upstream to the input suppliers, manufacturers, and if the supply chain is linear enough it can even reach primary producer commodity prices.

Trouble is, if then some good-hearted hospital-owning private equity firm (ha ha) decides they don't want to impose a 400% mark-up on latex gloves, they find that actually a large part of that mark-up is gone, absorbed by the wholesaler, supplier, input manufacturer, primary producer. To unpick that mark-up would require getting every step of the supply chain to simultaneously agree on a price cut.

In the free-to-air TV and football context, every 'supplier', from coaches to players to managers to executives to pundits to marketing gits and even the beer and chicken strip providers, has had their price calculated based on the TV rights deals and the estimated ad revenues and the estimated revenue of memberships and gate/food takings.

It is all pretty clearly a bubble.

A major 'market correction' is going to have to happen eventually. Annoyingly, there's clearly a whole lot of useless dead weight (BT's salary, Michael Christian's oxygen, for example) which can be cut dramatically with almost zero effect on game itself, but the political state of Australian football is such that the least useful people are the same ones currently deciding who are the most 'valuable'.

Basically we're looking at the primary thesis of Gibbon's Decline and Fall of the Roman Empire. Or Ibn Khaldun's analogy of the indolent self-consuming fourth generation of any dynasty. The fundamental meaning of decadent, when not referring to dark chocolate.

Any minute now we'll see gothic mercenaries guarding our borders.

👍🏻😂🙏🏻❤️

A solitary emoticon was insufficient


Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Featured Content

  • AFLW: 2025 Season Preview

    Ten seasons. Eighteen teams. With the young talent pathway finally fully connected, Women’s Australian Rules football is building momentum and Season 2025 promises to be the best yet. In advance of Season 10, the AFL leadership has engaged in candid discussions with all clubs regarding strategies to boost attendance and expand fan bases. Concerningly, average attendances in 2024 were 2,660 fans per match, with the women’s game incurring an annual loss of approximately $50 million.

    • 0 replies
  • REPORT: Western Bulldogs

    The next coach of the Melbourne Football Club faces the challenge of teaching his players how to win games against all comers. At times during this tumultuous season, that task has seemed daunting, made more so in light of the surprise news last week of the sacking of premiership coach Simon Goodwin. However, there were also some positive signs from yesterday’s match against the Western Bulldogs that the challenge may not be as difficult as one might think. The two sides presented a genuine football spectacle, featuring pulsating competitive play with eight lead changes throughout the afternoon, in a display befitting a finals match.The result could have gone either way and in the end, it came down to which team could produce the most desperate of acts to provide a winning result. It was the Bulldogs who had their season on the line that won out by a six point margin that fitted the game and the effort of both sides.

    • 0 replies
  • CASEY: Brisbane

    The rain had been falling heavily in south east Queensland when the match began at Springfield, west of Brisbane. The teams exchanged early goals and then the Casey Demons proceeded like a house on fire in the penultimate game of the VFL season against a strong opponent in the Brisbane Lions. Sparked by strong play around the ground by seasoned players in Charlie Spargo and Jack Billings, a strong effort from Bailey Laurie and promising work from youngsters in Kynan Brown and  Koltyn Tholstrup, the Demons with multiple goal kickers firing, raced to a 27 point lead late in the opening stanza. A highlight was a wonderful goal from Laurie who brilliantly sidestepped two opponents and kicked beautifully from 45 metres out.

    • 0 replies
  • PREGAME: Hawthorn

    The Demons return to the MCG this time as the visiting team where they get another opportunity to put a dent into a team's top 8 placing when they take on the Hawks on Saturday afternoon. Who comes in and who goes out?

      • Like
    • 72 replies
  • PODCAST: Western Bulldogs

    The Demonland Podcast will air LIVE on Monday, 11th August @ 8:00pm. Join Binman & I as we dissect the Dees disappointing loss to the Western Bulldogs.
    Your questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show.
    Listen LIVE: https://demonland.com/

    • 42 replies
  • POSTGAME: Western Bulldogs

    The Demons lacked some polish but showed a lot of heart and took it right up to the Bulldogs in an attempt to spoil their finals hopes ultimately going down by a goal at the MCG.

      • Like
    • 337 replies

Configure browser push notifications

Chrome (Android)
  1. Tap the lock icon next to the address bar.
  2. Tap Permissions → Notifications.
  3. Adjust your preference.
Chrome (Desktop)
  1. Click the padlock icon in the address bar.
  2. Select Site settings.
  3. Find Notifications and adjust your preference.