Jump to content
View in the app

A better way to browse. Learn more.
Demonland

A full-screen app on your home screen with push notifications, badges and more.

To install this app on iOS and iPadOS
  1. Tap the Share icon in Safari
  2. Scroll the menu and tap Add to Home Screen.
  3. Tap Add in the top-right corner.
To install this app on Android
  1. Tap the 3-dot menu (⋮) in the top-right corner of the browser.
  2. Tap Add to Home screen or Install app.
  3. Confirm by tapping Install.

MFC Merchandise and Branding

Chook in Perth
in Melbourne Demons

Featured Replies

A competition (with prize) for a (new) demon logo might be a good idea

This is the one thing that I hope we never, ever resort to. This is where you end up with competition-based design/branding:

420isnack-420x0.jpg

  • Quote
    •  

    where is the demon link in the current logo Stuie? The stupid Trident?

    Think you misunderstood me, I HATE the current logo with a passion, but I would prefer it over the "MFC Olive Branches" logo for the footy side of things

  • Quote

    There's no reason why we can't have a range of logo options for different scenarios. Lots of companies and organisations do this.

    The problem with the new shield is that it's trying to be everything to everyone, and it ends up just being a dog's breakfast. My hope is that the Demons brand will be presented to supporters in a way that we can all feel proud to be associated with it. Basically want us to be the NY Yankees cap of the AFL. Is that too much to ask? ;)

  • Quote
    •  

    Honestly, I agree. The logo that Schwab came up with looks crap on merchandise and on television. It is overly complicated. I hate it on the jumper too. Looks like garbage. An unnecessary stain. Here is a better logo that we already use for the business community that would be better than what we currently use

    Unknown_zps479887ca.jpeg

    Like it Cell.

    I read on 'land that the Demons Shop told a poster the new training jumper is easily outselling the home jumper and the away jumper. Could be just because it's new, but people like the old styled MFC logo.

  • Quote

    There's no reason why we can't have a range of logo options for different scenarios. Lots of companies and organisations do this.

    The problem with the new shield is that it's trying to be everything to everyone, and it ends up just being a dog's breakfast. My hope is that the Demons brand will be presented to supporters in a way that we can all feel proud to be associated with it. Basically want us to be the NY Yankees cap of the AFL. Is that too much to ask? ;)

    I reckon you have it again

    The plain MFC looks traditional and professional and I like that

    the demon logo looks modern and active like that also

    the red and the blue can be used effectively and is why we should insist on blue (home Dark) and red (light clash) strip to reinforce our brand

    There can be different logos for different occasions or products but the club should try and ensure there is a quality and consistency with its approach its about branding and again I reckon Russell Howcroft probably knows more about this than most.

  • Quote

    Honestly, I agree. The logo that Schwab came up with looks crap on merchandise and on television. It is overly complicated. I hate it on the jumper too. Looks like garbage. An unnecessary stain. Here is a better logo that we already use for the business community that would be better than what we currently use

    Unknown_zps479887ca.jpeg

    sorry ...a fail for mine... great on the Bowls club polos though

  • Quote

    why do we have to accept any of the AFL crapp. Surely we own our images and right to market as see fit

    It can only be a convenience that some fool signed that lands us in our current predicament. Time to send a letter to rescind this situation.

  • Quote

    And of course I also want the logo to die a firey death. It is abhorrent, and is representative of one of the worst periods in the club's history. It's a basket-case, and the club should recognise that. They wrote back with some pretty interesting stuff about the logo survey, might post it later.

    Would be very interested in this if you can post it. I am hoping that the majority of supporters feel the same way about the logo - that it is awful and needs to be binned asap.

  • Quote
    •  

    Would be very interested in this if you can post it. I am hoping that the majority of supporters feel the same way about the logo - that it is awful and needs to be binned asap.

    he did post it......page back

  • Quote

    he did post it......page back

    Where? I've checked several times. I must be going blind or stupid or both, cause I can't see it.

  • Quote

    Where? I've checked several times. I must be going blind or stupid or both, cause I can't see it.

    someone must've pulled it...........privacy reasons?

  • Quote

    someone must've pulled it...........privacy reasons?

    Yup, sorry.

  • Quote

    The marketing of the logo etc is equivalent to Demon shop that no one knows is there, I personally like the shield, but a blood curdling devil/demon would be a great mascotty thing.

  • Quote

    I don't mind the shield/emblem but they need to get rid of the southern cross, the script writing in the background, the flame above the "M" and probably the football/trident as well. They could maybe replace the southern cross with another trident but he point is if they simplified it it wouldn't be too bad.

    Edited by Dr. Gonzo

  • Quote

    Here are two emblems that if given a modern twist would be great shields that would incorporate the demon

    2014-03-28220433_zps4089e940.jpg

    I would replace Redlegs with Demons, eliminate the 1982 and replace it with 1858 and lose the Redleg logo to be replaced by MFC monogram

    2014-03-28220613_zps541f7006.jpg

    Same to apply to the above

    Edited by Leoncelli_36

  • Quote

    • Archived

    This topic is now archived and is closed to further replies.

    Go to topic listing

    Featured Content

    • AFLW PREVIEW: Richmond

      Round four kicks off early Saturday afternoon at Casey Fields, as the mighty Narrm host the winless Richmond Tigers in the second week of Indigenous Round celebrations. With ideal footy conditions forecast—20 degrees, overcast skies, and a gentle breeze — expect a fast-paced contest. Narrm enters with momentum and a dangerous forward line, while Richmond is still searching for its first win. With key injuries on both sides and pride on the line, this clash promises plenty.

        • Thanks
        • Like
      • 5 replies
      Demonland

    • AFLW REPORT: Collingwood

      Expectations of a comfortable win for Narrm at Victoria Park quickly evaporated as the match turned into a tense nail-biter. After a confident start by the Demons, the Pies piled on pressure and forced red and blue supporters to hold their collective breath until after the final siren. In a frenetic, physical contest, it was Captain Kate’s clutch last quarter goal and a missed shot from Collingwood’s Grace Campbell after the siren which sealed a thrilling 4-point win. Finally, Narrm supporters could breathe easy.

        • Thanks
        • Like
      • 2 replies
      Demonland

    • CASEY: Williamstown

      The Casey Demons issued a strong statement to the remaining teams in the VFL race with a thumping 76-point victory in their Elimination Final against Williamstown. This was the sixth consecutive win for the Demons, who stormed into the finals from a long way back with scalps including two of the teams still in flag contention. Senior Coach Taylor Whitford would have been delighted with the manner in which his team opened its finals campaign with high impact after securing the lead early in the game when Jai Culley delivered a precise pass to a lead from Noah Yze, who scored his first of seven straight goals for the day. Yze kicked his second on the quarter time siren, by which time the Demons were already in control. The youngster repeated the dose in the second term as the Seagulls were reduced to mere

        • Thanks
      • 0 replies
      Demonland

    • AFLW PREVIEW: Collingwood

      Narrm time isn’t a standard concept—it’s the time within the traditional lands of Narrm, the Woiwurrung name for Melbourne. Indigenous Round runs for rounds 3 and 4 and is a powerful platform to recognise the contributions of Aboriginal and Torres Strait Islander peoples in sport, community, and Australian culture. This week, suburban footy returns to the infamous Victoria Park as the mighty Narrm take on the Collingwood Magpies at 1:05pm Narrm time, Sunday 31 August. Come along if you can.

        • Thumb Down
        • Thanks
        • Like
      • 9 replies
      Demonland

    • AFLW REPORT: St. Kilda

      The Dees demolished the Saints in a comprehensive 74-pointshellacking.  We filled our boots with percentage — now a whopping 520.7% — and sit atop the AFLW ladder. Melbourne’s game plan is on fire, and the competition is officially on notice.

        • Clap
        • Thanks
        • Like
      • 4 replies
      Demonland

    • REPORT: Collingwood

      It was yet another disappointing outcome in a disappointing year, with Melbourne missing the finals for the second consecutive season. Indeed, it wasn’t even close, as the Demons' tally of seven wins was less than half the number required to rank among the top eight teams in the competition. When the dust of the game settled and supporters reflected on Melbourne's  six-point defeat at the hands of close game specialists Collingwood, Max Gawn's words about his team’s unfulfilled potential rang true … well, almost. 

        • Thanks
      • 1 reply
      Demonland
    View All

    Configure browser push notifications
    Chrome (Android)
    1. Tap the lock icon next to the address bar.
    2. Tap Permissions → Notifications.
    3. Adjust your preference.
    Chrome (Desktop)
    1. Click the padlock icon in the address bar.
    2. Select Site settings.
    3. Find Notifications and adjust your preference.