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Opel going ... we will need a new major sponsor.

hardtack

By hardtack
in Melbourne Demons

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beelzebub Legend

beelzebub   23,200

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Posted

Chief executive Peter Jackson thanked Opel and said it was unfortunate to see the German automobile company move on.

“Opel have been a great partner of our club and we are disappointed to see them go,” he said.

“It does present the club with an opportunity moving forward to partner with another brand and further optimise our commercial partnerships.”

she'll be right :rolleyes:

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old dee
old dee

It is amazing that Opel came to Aus in the first place. It is the European division of GM. GMH sold a few of their brands for years as holdens. I have a few friends in the Auto industry and every o

cowboy_from_hell
cowboy_from_hell

When we buy jumpers from the demon shop can the sponsors logo's be put on with velcro? Every year I buy a new jumper because mine is out of date.

Straight Sets Simon
Straight Sets Simon

Not surprised at all. Their whole advertising campaign seemed to just revolve around the fact that they are German.

Swooper Northey Demon

Swooper Northey   456

Posted
Posted (edited)

It's a shame, not just for the club, but those that work for Opel here in Australia. Seems amazing that they'd pull the pin so quickly when they've been building new dealerships and investing heavily in promoting their brand around the country. Surely they knew when they entered the Aussie market that it would be a long term play to build brand awareness and consideration?

Edited by Swooper Northey
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beelzebub Legend

beelzebub   23,200

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Melbourne have suspected this would happen . Am confident PJ is over this. . We have some time to get another .

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Straight Sets Simon Legend

Straight Sets Simon   23,113

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It is amazing that Opel came to Aus in the first place.

It is the European division of GM.

GMH sold a few of their brands for years as holdens.

I have a few friends in the Auto industry and every one said this will not work.

Australia is one of the toughest car markets in the work and they came with one modern model (Astra )

and a couple of others that were average cars.

All sold at higher prices to the competitors.

Perhaps we could suck back up to Volvo?

That's the thing, there was almost no point of difference with their cars.

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This is PJ's real first test as CEO. He has identified some of the club's many weaknesses (and I'm sure that potential sponsors have heard those criticisms loud and clear). Now it's time for him to sell some of that hope that he has been talking about. I think he is capable of doing so but he now needs to realize we are moving into a new phase. The deadwood has been cleaned out. That required a critical eye and an unflinching ability to call it a t was with many people. Now, with our sponsor (and new coach), PJ needs to convince people why they want to work at or do business at the MFC. Hopefully his past statements won't be too offputting (as truthful as they were).

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CHAMP Redleg

CHAMP   347

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always bemused we havent gone for LandRover :rolleyes:

Good heavens no old chap, it was acquired by Indian multinational Tata Motors years ago.

Simply wouldn't do.

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beelzebub Legend

beelzebub   23,200

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Good heavens no old chap, it was acquired by Indian multinational Tata Motors years ago.

Simply wouldn't do.

my dear man, have you not heard; Curries are the new Fish n Chips !! :)

happily take their money ;)

Most folk think MFC and think of Rangeys . Always thought a logical match lol

Can alternate with Jag !!

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DemonFrog Trident

DemonFrog   1,347

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Maybe tthe AFL can sponsor the MFC?

Wait, I think they already are its major sponsor.

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beelzebub Legend

beelzebub   23,200

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and we ended up with the Bank of the Yarra...and we're still stuck in the mud !!!!

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Young Dee Redleg

Young Dee   1,303

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If we must lose a sponsor now is a great time, as we'll have the support of the AFL, to help us uncover a strong brand to put on our jumper...

better now than next year, or the one after.

That's a great way of looking at it.

PJ did say he saw this as an opportunity (as if to say we can do better than Opel).

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beelzebub Legend

beelzebub   23,200

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Kellogs Kelloggs-logo-9D745CFD0D-seeklogo.com.gi

why not ...we play like soggy cornflakes !!!

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