Yeah, look, I see what you are saying and that was my initial reaction too, but it was only momentary.

To be honest, it has frustrated me in recent years that symbols of national pride have been hijacked by racist morons.

Unfortunately this is a common problem in other countries - I know in the UK they have suffered the same with the St George's Cross being linked with the nationalist movement.

If there is a way to overcome this, it is by reclaiming these icons for nobler causes.

I think the MFC is one such entity.

Well said.

I don't like the Southern Cross on the logo. These days the Southern Cross is too easily associated with the low-life scum that had branded themselves with it during the Cronulla Riots. The Southern Cross might have meant something years ago, but its meaning has been tarnished by the filfth who have it tattooed on their skin.

That was my point.... Not a fan of the Southern Cross in there. That is why I wanted to wait until it was presented by the club so we could hear the story behind it before making a judgement. FFFFAAARRRKKKK YOU HS!

Yeah, look, I see what you are saying and that was my initial reaction too, but it was only momentary.

To be honest, it has frustrated me in recent years that symbols of national pride have been hijacked by racist morons.

Unfortunately this is a common problem in other countries - I know in the UK they have suffered the same with the St George's Cross being linked with the nationalist movement.

If there is a way to overcome this, it is by reclaiming these icons for nobler causes.

I think the MFC is one such entity.

hammer - nail - head

close to the best thing ive read on demonland.. although there is most likely a more deeper connection that ties it to the MFC, but what you said is more than enough for it to have its place in the emblem

australia's oldest sporting club, with australias oldest symbol! (don't know if thats right, but it should be!)

I appreciate what all of you are saying about the southern cross, and everyone is entitled to their own opinion, but honestly, that is almost my favourite element (actually i like the whole damn thing).

As an expat, now living away from the homeland, it gives me shivers to see it on the emblem. and no i don't have the cross tattooed anywhere on my body.

showing my friends, and i find it gives the emblem even more of a reason to be proud, of our great country, and our great football club.

theres history, and theres promise for the future.

make comments on whatever you like, but i love it, and cant wait to hear the story behind it. im just sorry the club didnt get to do the great reveal.

How dare people say the Southern Cross is a cheap Emblem.

The Southern Cross is part of Australia, and also part of the Australian Sky.

The Southern Cross will out live all of us, as will the MFC-and i for one am very proud to have the MFC & the Southern Cross united-I haven't seen the new emblem yet, but please don't put the southern cross in the Cheap Basket. When you leave Australia for more than a couple of weeks & you see our Flag, it means so much.

We Aussies travel everywhere.

I love the whole thing. History and tradition with a modern edge. I wouldn't change one bit of it.

How dare people say the Southern Cross is a cheap Emblem.

The Southern Cross is part of Australia, and also part of the Australian Sky.

The Southern Cross will out live all of us, as will the MFC-and i for one am very proud to have the MFC & the Southern Cross united-I haven't seen the new emblem yet, but please don't put the southern cross in the Cheap Basket. When you leave Australia for more than a couple of weeks & you see our Flag, it means so much.

We Aussies travel everywhere.

Yes, well they do say that travel broadens the mind.

I find that often the opposite is also true.

Look, I don't really mind it, I just don't like the Southern Cross. Maybe there's a reason, maybe it's related to the players/officials we've lost to war as the flame is, but I just don't like it.

It's without doubt better than what we've got at the moment (the square).

Why would I try to find something wrong with it?

The first thing I saw when I looked at it was the Southern Cross. Doesn't make me think 'Melbourne'. The rest does.

Think 'big picture' here people. The club wants to position itself as one of the great sporting clubs of the world- a fantastic aspiration imo. Hopefully one day the MFC itself will become entwined with the actual identity of 'Melbourne the city'. Barcelona FC being one example of this.

Think bigger than 'Melbourne'... we needed an iconic Australian symbol on our emblem.

Is there a better symbol than the Southern Cross? Uluru? Sydney Harbour Bridge or Opera House anyone?

We will never become like Barca.

Barca not only share the city with one other bigish top flight club, they also galvanise their supporters by representing Catalonia and use the catalonian flag as part of it's emblem and their desire to be their own country.

We are a club with the name of the city that shares the community with a lot more clubs and do not have the hatred of being occupied by another country.

Chelsea FC does alright...l

Chelsea FC does alright...l

Huh?

An excellent emblem.

The criticism I have seen:

Too busy - This is what the best emblems are; rich and meaningful.

Has the southern cross - Why shouldn't it? Because racists like those 4 stars? Should we then take it out of the national flag?

Doesn't have the Demon - It has a trident? Is that not enough? Do people not infer anymore? Are we so dumb and numb that we can't be subtle, or do we require a blunt demon face scowling at the front? Perhaps a demon from BtVS will do? Perhaps Angel can be the demon? The girls will like that - David Boreanaz as our emblem...

I realise some of the older posters will be confused by that last part and to them I say - buy the DVD boxset.