I think you are wrong rpfc.
IMO there is a group that decides on buying a membership based on if they think we will have a good year or not.
Early season form is very important, we finished 2011 in the pits, only victories or at least good showings will change a sizeable group's attitude.
My reaction on hearing we lost to GCS was "hell we cannot beat them"
If a rusted on member like me thinks that what does someone of lesser commitment think?