Lets face it, the location is great for residential purposes, but it plain sucks for a club.
As Diesel said, IF it is to go ahead, the focus should be on finding the new site, relocating and getting the new venue profitable (perhaps with some of the initiatives you mention)
The key problem here is the location: (from the discussion paper)
Gaming machines are presently under-utilised – The
Bentleigh Club holds 10% of the GME‟s in the Glen Eira
Local Government Area (“LGA”), however only generate
4% of the gaming revenue.
• This under-utilisation has a flow on effect to Food &
Beverage income.
• The Rosstown Hotel and the Boundary Taverner are
venues that have greater revenue share compared with
the number of machines they hold – they are both
located on intersections of major roads surrounded by
other retail businesses, enabling generation of greater
casual patronage.
• Conversely, venues that are also under-utilised, such as
Alma Sports Club, South Oakleigh Sports Club and
Caulfield RSL, are also located in residential areas with no
surrounding retail trade.
• Location appears to be the key factor in this venue‟s
performance – this view is supported by CMS