Some good points there nugget...we can take a few pointers from the filth (pubs being a notable exception), and I think more MFC viral marketing video's would be great to reach the 15-24 demographic.
I'd like to see more special offers from the MFC re sponsors, suppliers, partners etc...its a good win-win and I think we're working on that.
As for the slogans, all good "heart beats true" I think will be a perennial favourite.
As for the filth's "side by side" I'd modify it slightly..."sideswipe by sideswipe, Dids, did you see that possum?".