Jump to content

2020 Membership Figures

Lucifers Hero
Lucifers Hero
in Melbourne Demons

Featured Replies

Posted

The AFL has extended the official cut off date to Aug 30 so we won't see club figures for 4 - 6 weeks.  

Here is an early insight:  afl-fans-to-the-rescue

Key Points:

  • only 1 per cent of members across the competition have requested refunds, albeit with significant numbers pledging their money through to 2021.
  • 5 clubs have membership records:  Brisbane Lions, Carlton, Gold Coast, St Kilda and West Coast
  • The Western Bulldogs membership is also up, 12 per cent ahead of 2019 with that club one of several rewarding members' loyalty not only with club merchandise but also an automatic upgrade in 2021.

Emphasis is mine

On DL we compare our memberships to Carlton, Saints, Bulldogs, North so I created a little table from various sources

image.png.62ee2d6a241b85de6b96c8a276947042.png

We are a smidgeon behind North as the smallest Vic club:(

The only reason I can think of for the 24 % decline is our disastrous 2019 and our ordinary start to 2020.  Maybe Melbourne members didn't buy into the off season hype.

Lord knows how many years it will take to get back to 52,000+. 

That we have dropped off so much more than our contemporaries must be very worrying for the club.  The last time we had 39,000ish members was 2016. 

Not much to add really...

 

Edit:  were we one of the clubs that offered 'club merchandise or an automatic 2021 upgrade?

Edited by Lucifer's Hero

  • Quote
    • Like 1
     

    The 50k was always rubbery as are most clubs numbers.

    Question is why we fell by such a huge percentage compared to every other club.

    I have my suspicions but it's time for the club to come clean

  • Quote
    • Haha 1

    I am actually surprised we have nearly 40k. Round 1 was in WA then the league shut down. There are a lot of members that buy in the first few home games. Then add our crap performances and no chance of going to a game for the year and it is all explained. We had Better get very close to finals or there won't be 40k in 2021.

  • Quote
    • Like 1
     
    • Author
      On 08/08/2020 at 05:33, Diamond_Jim said:

    The 50k was always rubbery as are most clubs numbers.

    Question is why we fell by such a huge percentage compared to every other club.

    I have my suspicions but it's time for the club to come clean

    Spill the beans, DJ :cool:

  • Quote
      On 08/08/2020 at 05:34, Lucifer's Hero said:

    Spill the beans, DJ :cool:

    NT Govt bought limited memberships under a contra deal

    As in 2020 we dropped Darwin the number they purchased went down.

    $1m = 10,000 x$100 3 game memberships approx

  • Quote
    • Like 1
    • Thanks 1

    A drop in numbers was to be expected after 2019 was so bad.

    To drop by that amount is disappointing though.

    I remain strongly of the view that if you can financially afford a membership but choose not to as some sort of "protest" against the club, you are doing the club more harm than good. 

  • Quote
    • Like 3
    • Thanks 1
      On 08/08/2020 at 05:55, Demon Disciple said:

    Membership drop is for one reason only. Goodwin.

    If he stays on next year expect a similar drop in membership numbers.

    We really need an eyeroll 'like' button.  Or a broken record.

    ?

  • Quote
    •  

    Haven't seen anything from the club as 'reward' or incentive for membership this year into next year. I am a member of Parramatta in the NRL and for pledging our membership $$ this year, next year we get a 2021 training shirt and no price increase.

    There are a few members complaining about it on Facebook after seeing what other clubs are giving out. Signed jerseys, upgrades etc.

     

    Edited by Clintosaurus

  • Quote
    • Thanks 1

    Join the conversation

    You can post now and register later. If you have an account, sign in now to post with your account.

    Guest
    Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
    Reply to this topic...
    Go to topic listing

    Featured Content

    • PREGAME: Brisbane

      The Demons head back out on the road in Round 10 when they travel to Queensland to take on the reigning Premiers and the top of the table Lions who look very formidable. Can the Dees cause a massive upset? Who comes in and who goes out?

        • Sad
        • Love
        • Like
      • 60 replies
      Demonland
      Demonland

    • PODCAST: Hawthorn

      The Demonland Podcast will air LIVE on Monday, 12th May @ 8:00pm. Join Binman, George & I as we dissect the Demons loss to the Hawks. Your questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show. If you would like to leave us a voicemail please call 03 9016 3666 and don't worry no body answers so you don't have to talk to a human.

      • 21 replies
      Demonland
      Demonland

    • POSTGAME: Hawthorn

      Wayward kicking for goal, dump kicks inside 50 and some baffling umpiring all contributed to the Dees not getting out to an an early lead that may have impacted the result. At the end of the day the Demons were just not good enough and let the Hawks run away with their first win against the Demons in 7 years.

        • Haha
        • Like
      • 291 replies
      Demonland
      Demonland

    • VOTES: Hawthorn

      After 3 fantastic week Max Gawn has a massive lead in the Demonland Player of the Year award from Jake Bowey, Christian Petracca, Kade Chandler and Ed Langdon who round out the Top Five. Your votes please. 6, 5, 4, 3, 2 & 1.

        • Vomit
        • Sad
        • Clap
      • 31 replies
      Demonland
      Demonland

    • GAMEDAY: Hawthorn

      It’s game day and the Demons are chasing a fourth straight win as we take on the high flying Hawks at the G. After decades of being tormented by the Hawks the Dees will be keen to extend their 7 year dominance over Hawthorn.

        • Like
      • 471 replies
      Demonland
      Demonland

    • NON-MFC: Round 09

      Round 9 kicks off out west with the Dockers hosting a Collingwood side resting several stars. Fremantle need to make a statement on their home deck after some disappointing form on the road, while the Magpies will be keen to maintain their Top 2 position. Friday night sees a must-win clash between two sides desperate to stay in touch with the eight. St Kilda have shown glimpses while Carlton are clinging to relevance after a flat start to the season. Saturday’s twilight game at Marvel pits the Bombers against a struggling Sydney outfit. Essendon can’t afford another close match against a lower-ranked side, while the Swans risk sliding down the ladder even further. Up in Darwin, the fourth-placed Suns will look to extend their stay in the top four. The Bulldogs have hit their stride with three big wins on the trot and will be very keen to consolidate on their momentum. The always fiery Showdown looms as pivotal for both clubs. Adelaide are eyeing a spot in the Top 4 with a win, while Port Adelaide’s season could slip away if they drop another game and fall further behind the pack. Sunday begins with a yawn fest between Richmond and West Coast. The Tigers need to bank the points to stay clear of the bottom two, while the Eagles are still chasing their first win of the year. The Giants face one of the league’s toughest road trips as they travel to GMHBA Stadium to face the Cats. With GWS at risk of a third straight loss, Geelong will be eager to consolidate their position inside the eight and start their climb up the ladder. The round wraps up with the top-of-the-table Lions heading to Ninja Stadium to take on the second-last Roos. The Lions should easily take care of the struggling Roos who might be powerless against the best in the comp. Who are you tipping and what are the best results for the Demons?

      • 180 replies
      Demonland
      Demonland
    View All