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This has always been a grey area and you can expect the Players Association to try to expand player ownership of their image and associated promotional rights.

$25 for a simple signature does sound high in the scheme of things. Would be interesting to see the context (background) to the signature as a lot of the meaningful emblems are owned by the club or the AFL.. eg the Tiger emblem, the trophy etc

 

Chris Judd on the VISY Board

It’s who you know and how well the paper trail is disguised 

I can understand when players pursue individual commercial opportunities, but this one is so transparently organised by the club to top-up his salary... bizarre that this is allowed.

 

 


Opportunistic. Dusty's signature probably isn't worth $25 if not plastered to premiership memorabilia and certainly wouldn't sell as many volumes if just a regular poster / jumper. 

Demand dictates price. 

As for salary cap, another grey area for sure, but...if it were a Dees premiership no doubt there would be a similar play with Gawny (just not as voluminous).   

The traditional one was always 'hot property tips'.  A process much resembling the sell-off of former Soviet state assets under Yeltsin.

"It is a public auction.  But nobody else knows where it is."

 

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