Jump to content

Demons & Dragons

Featured Replies

Posted

For some while a few of us here have identified the potential that is associated with the Brand "MELBOURNE" going into larger overseas markets. Others have ..and they are obvously in a position to make hay of it. Hence the formation of Team Melbourne to capitalise on the synergies of admin and marketing whilst also strengthening the brand.

Something in my ignorance I hadnt realised til now was the reluctance of many Asian societies to embrace something we hold to be warm and fuzzy...yes folks the good ol' DEMON !! lol...apparently they're bad or something whilst these Dragon thingies are really cool and good.

then we have:

http://www.heraldsun.news.com.au/footy/com...5E20322,00.html

Sort of put things in a different perspective, well it did for me. I cant see for one moment Melbourne fc ever relegating ol' bub to bin but I can see in certain markets and efforts that more emphasis is going to placed on our "Melbourne-Ness "

Kind of ironic that we ( Dees followers..as much as many following footy ) can all but raise a blink whilst ready to pack the Roos off to Cooloangatta or such but might baulk at even the hint of our demon going to lesser roles.

I am prepared at the moment to see this move as a positve. Its part of a larger and longer forward thinking strategy to place our club in a situation better orientated ( npi ) to capitalise on growing markets and interest. Imagine the exposure an exhibition game would generate in China in Olympic year !!!

I see much of this as our club thinking outside the box. Thats fine with me

Gong Hee Fat Chow ;)

 

I like the move, I think the idea to promote ourselves in China is a great move and I don't really care we're losing the 'Demon' tag.

Demons, Dees, Redlegs, Dragons...

People use different ones, if the chinese want to say 'Go Dragons' I'm fine by that. We could also push on them to only refer to the first letter - D. Then they would applaud the D's...

Now everyone's happy.

 
Demons, Dees, Redlegs, Dragons...

People use different ones, if the chinese want to say 'Go Dragons' I'm fine by that. We could also push on them to only refer to the first letter - D. Then they would applaud the D's...

Now everyone's happy.

Amen !

Something in my ignorance I hadnt realised til now was the reluctance of many Asian societies to embrace something we hold to be warm and fuzzy...yes folks the good ol' DEMON !! lol...apparently they're bad or something whilst these Dragon thingies are really cool and good.

Well, there you go. I once tried to convince a Sri Lankan friend to come and watch the Dee's. He refused point blank becasue they were "the demons, very bad, very bad" and instead took up with the Hawks. I thought he was just being weird.

HAve we been missing a huge slice of the home market as well?


It's all about branding, we have a chairman that has made a career from company branding and advertising. We need to change this sight from Demonland to Melbournefc land. It is a smart move, as soon as the Roo's go to the Gold Coast the AFL will be looking for a club to get into west Sydney and the next 2 poorest clubs are the Western Bulldogs and now the Melbourne FC, from the names which one stands out.

It all fits into this team Melbourne concept, pushing them as the team of Melbourne.

It's all about branding, we have a chairman that has made a career from company branding and advertising. We need to change this sight from Demonland to Melbournefc land. It is a smart move, as soon as the Roo's go to the Gold Coast the AFL will be looking for a club to get into west Sydney and the next 2 poorest clubs are the Western Bulldogs and now the Melbourne FC, from the names which one stands out.

It all fits into this team Melbourne concept, pushing them as the team of Melbourne.

were a couple of calls on SEN this morning about this.

One member said the MFC Admin had confirmed there will not be any demon heads on any mechandise for 2008. Changing logo to the blue square with red v at top wont look much at all on jumpers etc.

another caller pointed out that Manchester United FC (which is the club Harris & co is trying to brand MFC like) is also called the red devlis and that has not prevented lots of people in China from becoming ManU followers.

I was not convinced in 2004 when told of this strategy and remain totally unconvinced as there has been absolutely no evidence that the rebranding as Melbournefc has had any positive impact on membership numbers or financial status of MFC over the 3 years since started!

How is relationship with China going to translate into members and attendancese????

Don't worry about China, the decision isn't about China it is trying to push the Melbourne Brand out there. We will always be known as the Demons, it is just a marketing strategy that our Board and club are taking. Our chairman does this successfully as a living for many other companies I hope it is the right one for the MFC

 
  • Author

Was never worried about the Demon identity going per se just interested to note it had been taken into consideration. Thats fine by me. Good point re red Devils.

Any Chinese effect will be slow and steady.. but like a glacier.. it only need move lowly...just dont stand in front of it !! lol. Keep in mind this ol' town has a long History with China... Melbourne was built on the back of the gold rush.. and guess who helped with that !! lol

Melbourne is so uniquely placed in the world.. we just dont often appreciate it :) only now the sleeping dragon ( sic..lol ) of branding starts to awake !! :)

were a couple of calls on SEN this morning about this.

One member said the MFC Admin had confirmed there will not be any demon heads on any mechandise for 2008. Changing logo to the blue square with red v at top wont look much at all on jumpers etc.

another caller pointed out that Manchester United FC (which is the club Harris & co is trying to brand MFC like) is also called the red devlis and that has not prevented lots of people in China from becoming ManU followers.

I was not convinced in 2004 when told of this strategy and remain totally unconvinced as there has been absolutely no evidence that the rebranding as Melbournefc has had any positive impact on membership numbers or financial status of MFC over the 3 years since started!

How is relationship with China going to translate into members and attendancese????

It's about capturing the large population of Chinese in Victoria and those coming to Melbourne in the future. Also, the comotion that would occur if we had a Chinese bloke play 1 game would be massive. I know it's a sport they don't play (although some of their junior schools have it) but the chinese are proud to a fault and would buy merchandise and their TV stations would buy the games.

I know basketball is an international sport but the Houston - Milwaukee game recently played in China got 200 million people watching on 40 stations because each team had a Chinese player.

It's a good market to go after, whether its the Chinese in Melbourne or China itself.


Demons, Dees, Redlegs, Dragons...

People use different ones, if the chinese want to say 'Go Dragons' I'm fine by that. We could also push on them to only refer to the first letter - D. Then they would applaud the D's...

Now everyone's happy.

I'm happy with that :)

  • Author
It's about capturing the large population of Chinese in Victoria and those coming to Melbourne in the future. Also, the comotion that would occur if we had a Chinese bloke play 1 game would be massive. I know it's a sport they don't play (although some of their junior schools have it) but the chinese are proud to a fault and would buy merchandise and their TV stations would buy the games.

I know basketball is an international sport but the Houston - Milwaukee game recently played in China got 200 million people watching on 40 stations because each team had a Chinese player.

It's a good market to go after, whether its the Chinese in Melbourne or China itself.

Im sure something like this wouldnt be lost on someone like Sheeds !! Im hoping that if the opportunity should arise that a deserving Chinese could be given the opportunity to don (sic ) the red and blue !! NAB cup 2008 ought to be just about right !!! hehehehe

Up there Ya Lee ..in there and fight !!! :)))

you laugh NOW !!!

It's all about branding, we have a chairman that has made a career from company branding and advertising. We need to change this sight from Demonland to Melbournefc land. It is a smart move, as soon as the Roo's go to the Gold Coast the AFL will be looking for a club to get into west Sydney and the next 2 poorest clubs are the Western Bulldogs and now the Melbourne FC, from the names which one stands out.

It all fits into this team Melbourne concept, pushing them as the team of Melbourne.

Our Chairman who does this for a living came up with "The Team for Melbourne" and "Melbourne's football team."..... which not only had no effect but was laughable because there are actually nine team's for Melbourne, and all but two are bigger than us.

It'll be just dandy if people in Shanghai have us as their favourite team... but how the hell can we turn a buck out of tthat?

It'll be just dandy if people in Shanghai have us as their favourite team... but how the hell can we turn a buck out of tthat?

Sponsorship.

Anyone seen the new website banner?

http://www.melbournefc.com.au/

Great to see Jonesy and Brocky representing the club. That blood looking thing on the right hand side is a bit disturbing, someone obviously got a bit happy with Photoshop ;)


Well, there you go. I once tried to convince a Sri Lankan friend to come and watch the Dee's. He refused point blank becasue they were "the demons, very bad, very bad" and instead took up with the Hawks. I thought he was just being weird.

/HAve we been missing a huge slice of the home market as well?

probably a large section of our christian fraternity, although they probably cant come to our sunday games anyway

were a couple of calls on SEN this morning about this.

One member said the MFC Admin had confirmed there will not be any demon heads on any mechandise for 2008. Changing logo to the blue square with red v at top wont look much at all on jumpers etc.

another caller pointed out that Manchester United FC (which is the club Harris & co is trying to brand MFC like) is also called the red devlis and that has not prevented lots of people in China from becoming ManU followers.

I was not convinced in 2004 when told of this strategy and remain totally unconvinced as there has been absolutely no evidence that the rebranding as Melbournefc has had any positive impact on membership numbers or financial status of MFC over the 3 years since started!

How is relationship with China going to translate into members and attendancese????

there will be chinese global companies trying to get a foothold into the melb/vic/aust. market

look at emirates and the filth. who had heard of emirates 10 yrs ago? they have built their brand on the back of football and racing

Archived

This topic is now archived and is closed to further replies.

Featured Content

  • PREVIEW: Gold Coast

    The Gold Coast Suns find themselves outside of the top eight for the first time since Round 1 with pressure is mounting on the entire organisation. Their coach Damien Hardwick expressed his frustration at his team’s condition last week by making a middle-finger gesture on television that earned him a fine for his troubles. He showed his desperation by claiming that Fox should pick up the tab.  There’s little doubt the Suns have shown improvement in 2025, and their position on the ladder is influenced to some extent by having played fewer games than their rivals for a playoff role at the end of the season, courtesy of the disruption caused by Cyclone Alfred in March.  However, they are following the same trajectory that hindered the club in past years whenever they appeared to be nearing their potential. As a consequence, that Hardwick gesture should be considered as more than a mere behavioral lapse. It’s a distress signal that does not bode well for the Queenslanders. While the Suns are eager to remain in contention with the top eight, Melbourne faces its own crisis, which is similarly deep-seated but in a much different way. After recovering from a disappointing start to the season and nearing a return to respectability among its peer clubs, the Demons have experienced a decline in status, driven by the fact that while their form has been reasonable (see their performance against the ladder leader in the Kings Birthday match), their conversion in front of goal is poor enough to rank last in the competition. Furthermore, their opponents find them exceptionally easy to score against. As a result, they have effectively eliminated themselves from the finals race and are again positioned to finish in the bottom half of the ladder.

    • 4 replies
  • NON-MFC: Round 15

    As the Demons head into their Bye Round, it's time to turn our attention to the other matches being played. Which teams are you tipping this week? And which results would be most favourable for the Demons if we can manage to turn our season around? Follow all the non-Melbourne games here and join the conversation as the ladder continues to take shape.

      • Like
    • 287 replies
  • REPORT: Port Adelaide

    Of course, it’s not the backline, you might argue and you would probably be right. It’s the boot studder (do they still have them?), the midfield, the recruiting staff, the forward line, the kicking coach, the Board, the interchange bench, the supporters, the folk at Casey, the head coach and the club psychologist  It’s all of them and all of us for having expectations that were sufficiently high to have believed three weeks ago that a restoration of the Melbourne team to a position where we might still be in contention for a finals berth when the time for the midseason bye arrived. Now let’s look at what happened over the period of time since Melbourne overwhelmed the Sydney Swans at the MCG in late May when it kicked 8.2 to 5.3 in the final quarter (and that was after scoring 3.8 to two straight goals in the second term). 

    • 3 replies
  • CASEY: Essendon

    Casey’s unbeaten run was extended for at least another fortnight after the Demons overran a persistent Essendon line up by 29 points at ETU Stadium in Port Melbourne last night. After conceding the first goal of the evening, Casey went on a scoring spree from about ten minutes in, with five unanswered majors with its fleet of midsized runners headed by the much improved Paddy Cross who kicked two in quick succession and livewire Ricky Mentha who also kicked an early goal. Leading the charge was recruit of the year, Riley Bonner while Bailey Laurie continued his impressive vein of form. With Tom Campbell missing from the lineup, Will Verrall stepped up to the plate demonstrating his improvement under the veteran ruckman’s tutelage. The Demons were looking comfortable for much of the second quarter and held a 25-point lead until the Bombers struck back with two goals in the shadows of half time. On the other side of the main break their revival continued with first three goals of the half. Harry Sharp, who had been quiet scrambled in the Demons’ first score of the third term to bring the margin back to a single point at the 17 minute mark and the game became an arm-wrestle for the remainder of the quarter and into the final moments of the last.

    • 0 replies
  • PREGAME: Gold Coast

    The Demons have the Bye next week but then are on the road once again when they come up against the Gold Coast Suns on the Gold Coast in what could be a last ditch effort to salvage their season. Who comes in and who comes out?

      • Like
    • 369 replies
  • PODCAST: Port Adelaide

    The Demonland Podcast will air LIVE on Monday, 16th June @ 8:00pm. Join Binman, George & I as we dissect the Dees disappointing loss to the Power.
    Your questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show.
    Listen LIVE: https://demonland.com/

    • 33 replies