Jump to content

Featured Replies

Posted

Can't say the business case would have thrilled me on this product given the relatively small market.

Andy, those Demonland podcasts must be worth a fortune

"20Four, a new social media platform designed to rival Instagram and Twitter by giving sports fans access to videos shot by their favourite athletes as they trained, prepared for games, and went about their lives, collapsed in late December."

"20Four Media was founded in 2015 and it embarked on a pre-IPO investor roadshow in late 2016. It never reach the point of listing, but corporate documents show it raised more than $4 million from investors.

The app was the brainchild of Carlton AFL player and former board member Adrian Gleeson, who is now executive director of ASX-listed building services company John Lyng Group, and AFL player agent Anthony McConville."

https://www.smh.com.au/business/companies/sports-stars-owed-thousands-after-social-media-start-up-collapse-20190104-p50pk7.html

 
 

No wonder it took a dive, Rance posted one of the videos.

Edited by Dee Zephyr

  • Author
33 minutes ago, Sir Why You Little said:

Never heard of it. 

Great Marketing...

how they got $4M of seed capital and then burned it all through and went under owing another $1M is fascinating to say the least.

I can see the idea working in soccer perhaps for some of the mega stars but you would have to be a rather devoted AFL or NRL supporter to pay to get the inner thoughts and doings of your favourite player. Then again I doubt that I was ever the intended market ?


  • Author
56 minutes ago, old dee said:

Funny I never knew it existed!

it has apparently been in the development mode for a few years before it went under.

On a wider note it does raise the question of whether you can use sport to monetize social media.

The stories one reads about youtube millionaires etc never ceases to amaze me

5 minutes ago, Diamond_Jim said:

it has apparently been in the development mode for a few years before it went under.

On a wider note it does raise the question of whether you can use sport to monetize social media.

The stories one reads about youtube millionaires etc never ceases to amaze me

How many do you think are true?

  • Author
8 minutes ago, old dee said:

How many do you think are true?

Now that's a good question.  ?

Edited by Diamond_Jim

 

All these superstar sportsman creditors that are owed thousands for fees for posting a few 20 min videos - cry me a river, how are the going to pay to put caviar on the table for their families to eat and afford the mortgage repayments on their Ferrari's and Toorack mansions (I do feel somewhat more empathy towards the Olympic athletes etc. that may be more genuinely needing some additional income).

On the other hand it's also pretty poor form by the main business owners/managers of this enterprise.  It does somewhat astound me that some of these people are pretty much ammune to the same rules of life that govern the rest of us.  They clearly must have seen a fair way out that their business was going down the toilet, but we're probably more interested in syphoning what funds they could into their's and their spouse's inflated saleries and then onwards on to untouchable family trusts than they were about minimizing the losses to anyone that actually invested real money and services into their venture.

Edited by Rodney (Balls) Grinter

Can't wait for Carlton to go bust !


14 hours ago, Diamond_Jim said:

The stories one reads about youtube millionaires etc never ceases to amaze me

 

13 hours ago, old dee said:

How many do you think are true?

The stories are real. Maybe the exact dollar amounts are ginned up, but "top" youtube "millionaires" can and do make tens of thousands of dollars every month, some even into the hundreds.

The cost is, their audience is fickle and will ruthlessly flick over to a newer and shinier OMG-you-simply-must-see-this youtube channel at the drop of a hat, so the content providers live in constant fear of an audience drop off (and hence $$$) and end up literally working around the clock to make exciting new content. Some practically never leave their gilded high rise luxury accommodation because "having a life" becomes extraneous.

They burn out sooner or later, with presumably some having held on to their riches and others burning through them, left only with stories to tell down the pub. It's a modern gold rush.

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

Featured Content

  • PREVIEW: Carlton

    Good evening, Demon fans and welcome back to the Demonland Podcast ... it’s time to discuss this week’s game against the Blues. Will the Demons celebrate Clayton Oliver’s 200th game with a victory? We have a number of callers waiting on line … Leopold Bloom: Carlton and Melbourne are both out of finals contention with six wins and eleven losses, and are undoubtedly the two most underwhelming and disappointing teams of 2025. Both had high expectations at the start of participating and advancing deep into the finals, but instead, they have consistently underperformed and disappointed themselves and their supporters throughout the year. However, I am inclined to give the Demons the benefit of the doubt, as they have made some progress in addressing their issues after a disastrous start. In contrast, the Blues are struggling across the board and do not appear to be making any notable improvements. They are regressing, and a significant loss is looming on Saturday night. Max Gawn in the ruck will be huge and the Demon midfield have a point to prove after lowering their colours in so many close calls.

    • 0 replies
  • REPORT: North Melbourne

    I suppose that I should apologise for the title of this piece, but the temptation to go with it was far too great. The memory of how North Melbourne tore Melbourne apart at the seams earlier in the season and the way in which it set the scene for the club’s demise so early in the piece has been weighing heavily upon all of us. This game was a must-win from the club’s perspective, and the team’s response was overwhelming. The 36 point win over Alastair Clarkson’s Kangaroos at the MCG on Sunday was indeed — roovenge of the highest order!

    • 4 replies
  • CASEY: Werribee

    The Casey Demons remain in contention for a VFL finals berth following a comprehensive 76-point victory over the Werribee Tigers at Whitten Oval last night. The caveat to the performance is that the once mighty Tigers have been raided of many key players and are now a shadow of the premiership-winning team from last season. The team suffered a blow before the game when veteran Tom McDonald was withdrawn for senior duty to cover for Steven May who is ill.  However, after conceding the first goal of the game, Casey was dominant from ten minutes in until the very end and despite some early errors and inaccuracy, they managed to warm to the task of dismantling the Tigers with precision, particularly after half time when the nominally home side provided them with minimal resistance.

    • 0 replies
  • PREGAME: Carlton

    The Demons return to the MCG as the the visiting team on Saturday night to take on the Blues who are under siege after 4 straight losses. Who comes in and who goes out?

      • Like
    • 222 replies
  • PODCAST: North Melbourne

    The Demonland Podcast will air LIVE on Monday, 14th July @ 8:00pm. Join Binman & I as we dissect the Dees glorious win over the Kangaroos at the MCG.
    Your questions and comments are a huge part of our podcast so please post anything you want to ask or say below and we'll give you a shout out on the show.
    Listen LIVE: https://demonland.com/

      • Like
    • 29 replies
  • POSTGAME: North Melbourne

    The Demons are finally back at the MCG and finally back on the winners list as they continually chipped away at a spirited Kangaroos side eventually breaking their backs and opening the floodgates to run out winners by 6 goals.

      • Love
      • Like
    • 255 replies