What are the leaks destabilising the current Board?
Is this a disaster? Although it may be wrong, I've heard that Primus isn't going particularly well. It's been reported that several AFL Clubs (four?) will be looking for a new sponsor coming into this year, so if this is a disaster, we're not alone in experiencing it.
I think this is what he's saying -
First, a well-connected President can work on selling the story to potential sponsors as well as / in place of a CEO. Second, if we don't have a CEO by the end of the year, we'll be in "deeper muck" than the Primus' departure. You might not agree, but I don't think there's a contradiction there.
I'd say that was a major factor in pledging their sponsorship - they get a great plug without having to fork out the money.