It's hard to actually explain what the culture is, but part of it is the teams "home". I think the fact that the players move around so much and don't really have a true base has a lot to do with it. I've seen West Coasts facilities (on a tour of Subi when I toured Perth as a member of the under 15s DVFL squad) and I just couldnt believe what they had. You compare it to the club rooms and facilities Melbourne has, and you can't help but understand why WC players always seem that much bigger and tougher and more committed to the club.
The Culture will never change at the MFC. All that can change is the environment. West Coast will always be the LA Lakers (most hated but also most supported. richest and most glamourous) of the AFL, and we will always be the Milwaukee Bucks (ugly, financially unstable, not many fans) . I think that once Melbourne moves into its home at Olympic Park, we will see a change. And it's even been said before in the media. In saying that, the environment also has a lot to do with culture, so it kind of connects in together. Personal wise, culture will never change. Appearence wise, it can change.